Published on December 25th, 2020
Having your share in the real estate market can be rewarding. After all, it’s a lucrative industry where gains are usually very attractive. So if you’re thinking about selling your property and are looking for verified tips about real-life staging, virtual staging and more, we’ve compiled 5 tips that are must-dos for a successful land sale-prepping.
How To Sell Vacant Properties
1. Ready The Land
It’s a fact that the market for existing properties versus the market for vacant land tends to be more bustling-and-rustling than the latter. That doesn’t mean marketing land needs no sprucing up to close the deed.
You will have to pay attention to “readying” it. How can you “ready the land”? By doing what you can to give it an appearance that’s an automatic invite. Imagine yourself in buyers’ shoes and ask what it is that will turn you on or off in terms of land-scouting.
Unkempt lawns and/or patches of grass, overgrowths of moss and weeds, you name it. We know that this is nothing like “readying” an actual property. Nonetheless, it’s your responsibility to make your lot appealing to potential buyers.
2. Lot And/Or Land Online Listings
Much like property listing, land listings online are a quick go-to of many, especially when doing their first searches of lots which are available for the taking.
And although it’s easy to set one up, don’t take it for granted. Call a professional to take pro-photos of the lot for sale.
Your listing won’t be the only one in your locality. Maybe not even the only one in your neighborhood. Thus, you’ll have to ascertain that it stands out enough to garner a click, instead of being glossed over for other pages on the listing site.
3. Target Marketing
In relation to online listing, market your lot towards a target audience. Listing platforms often have categories and/or demographics you can select, for your listing to be more tailored towards what specific buyers want.
This, in turn, will narrow down your audience to those who are most likely to veer towards buying your land.
If you’re thinking about working with an SEO team, this will raise the likelihood of a sale by tons because localization and backend algorithms can be customized. These can help your website be more visible to specific groups of people/buyers.
4. Land “Staging”
Whether it’s in-person staging or virtual, it’s a definite must for adding plus points to your seller profile— staging.
This is a technique for you to allow potential buyers a glimpse into what they’re actually buying. Call it putting your best foot forward. Rather, your lot’s best.
Properties such as homes and commercial structures are commonly “staged”. They’re decorated and revamped. But for empty plots of land? This doesn’t apply. However, it will simply tie into #1: readying the land.
Besides cleaning it and calling in professional gardeners to patch it up a bit, hire a surveyor to mark the boundaries of the property itself.
Some land-owners go the extra mile of setting up sign posts per square-foot, foot, yard, and the like, to aid buyers in grasping just how large an area is waiting for them to sign their names on.
At the same time, a surveyor can lend you a few tips on how to upsell your land even more.
5. The “Right” Price
It can be tempting to write down a price tag that will present you with a huge profit, no questions asked. Still, understand that pricing is a make-or-break. Too high a price will have buyers looking away. Too low and you will be shortchanging your sale.
Unlike properties, raw land doesn’t necessarily stick to a fixed list of comparable rates. A variety of factors come into play, which may be different per lot, per location. And, yes, location, is among said factors.
The property’s intended use is another, along with underdevelopment (if it applies), and the like, are part of the constantly changing equation, too.
In case you’re unsure of how to go about pricing raw land competitively, consider seeking the input of a trusted real estate agent.