Published on October 14th, 2019
Everybody loves shopping, and things have drastically changed since ecommerce opened global trade.
Malls and stores are slowly becoming fewer, as online shops have evolved and conquered. This trend means that more people prefer shopping online than in actual stores now.
Ecommerce is responsible for over 10% of total consumer growing and spending each year. One market is doing excellently well in this area, and it’s beauty ecommerce.
There are millions of users looking for the next Korean beauty products and websites like the Asian Beauty Wholesale is an authorized wholesaler for the best beauty brands. You can check their website for their extensive product selection.
With the help of a reliable supplier, here are some steps to consider for standing out:
The pioneer brand of beauty ecommerce was Birchbox, a company that produced monthly beauty samples for their subscribers. The business made a complete disruption in the market that other big companies soon followed.
The gift-like surprise and feels will make your potential clients feel special. These surprise boxes are delivered every month, and they are personalized and new every time.
You can add a touch of brand affinity that is inclusively for the beauty subscription and cannot purchase at any makeup counter.
With subscription services, you can offer additional incentives for exclusive discounts to all your full-size versions of the featured sample product.
Whenever the recipient received a sample they liked, they will visit your beauty ecommerce website to purchase with other beauty likes that will match their taste.
Letting your customers try a product first is the best way to earn their trust and loyalty. Sampling products is a sure way to gain more followers and subscribers to your website.
2. Influencer And Social Media Marketing
Due to the absolute abundance of beauty vloggers and influencers across different social media platforms, several brands have gained a name even with an exclusive internet shopping experience.
Household names like ColourPop and Glossier used customized digital ecommerce platforms, and both names are now competing with classics like MAC and Maybelline. In 2017, Glossier grew its profits by 275%.
The data goes to show how powerful the internet is and how influential you can be with the right marketing tools. Keep your followers engaged with your brand and keep surprising them with marketing antics. Some marketing to consider:
- Send products to your local influencers and beauty bloggers.
- Have a seasonal sale on your website.
- Branding is critical; make sure your site is aesthetically pleasing.
- Have a giveaway where they can tag five friends or more.
Social media has also offered a boost option so you can pay to let your ads appear to a specific age group.
Knowing the critical tools online is vital to the success of your beauty ecommerce website. Take advantage of it so you can fully maximize your promotion.
3. Honest And Unfiltered Reviews
Walking to a beauty store means you will be welcomed by salespeople that will try to push their latest products to your cart.
They may be experts about their products, but it is safe to say that they can also be biased. With online beauty shops, you can read reviews from actual buyers, so you know how it works without fearing biased reviews.
Beauty ecommerce shopping can provide honest and unfiltered reviews from people that have availed your products.
Many brands have customized product reviews by putting criteria to rate like its color pigmentation, product longevity, and if it’s worth their value.
Being able to read how real people use a particular product can also give potential buyers additional information.
Ecommerce websites have also pushed a 60 days return or refund option, which is a good deal for buyers.
4. Digital Discovery Tools
You can credit beauty ecommerce success to mobile sales and brands that roll out digital tools. These tools help clients get a try-on experience using their mobile phones.
Brands have tapped Snapchat filters or Instagram stories filters that use augmented reality and digitally experience their products.
The beauty ecommerce has proven time and again that it is not just a fad that will soon fade away.
Ecommerce has continued to prove to be a very effective strategy in reaching new customers and loyal fans. Top brands will continue to fight for a share in the beauty market.
If you want a slice of the pie, you need to be creative and apply these essential tips to succeed and stand out in beauty ecommerce.