January 26th, 2021 | Updated on November 19th, 2024
Finding the right product-market fit is one of the hardest yet most important steps for any founder.
It’s about creating something people truly need and love while figuring out how to reach and serve them better.
This journey isn’t easy—there are plenty of ups and downs, lessons to learn, and adjustments to make along the way.
You need tools to efficiently assess your competitors’ strength and weakness, and do you perform against your top competitors.
We have selected 15 best competitors analysis tools which will give you insight into your competitors’ performance.
Best Competitor Analysis Tools
1. Google Alerts
Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user’s search term.
In 2003, Google launched Google Alerts which were the result of Naga Kataru’s efforts. His name is on the three patents for Google Alerts.
Google reported the system was not functioning properly as of 2013: “we’re having some issues with Alerts not being as comprehensive as we’d like”. However, the service is still operational and completely accessible around the world.
Google Alerts continued to face critical performance issues and temporary regional unavailability but the Google technical support has been successfully addressing the reported issues by users on its official forum.
2. Google Keyword Planner
The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.
Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.
Its keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want.
Keyword Planner will give you suggested bid estimates for each keyword, so you can determine your advertising budget.
Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan for future reference or share with your business team. When you’re ready, you can finalize and launch your campaign.
3. SpyFu
Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Google Ads, every organic rank, and every ad variation in the last 14 years.
Learn how to connect with these domains, too. Find online and traditional leads methods — social media, email, phone, and address — you can’t find anywhere else.
- Increase your website traffic: Its smart recommendations drive clicks to your SEO or Google Ads campaigns.
- Track your keyword rankings: Monitor your paid and SEO rankings on Google, Bing and Yahoo.
- Make Better Connections: Reliable contact info helps you build partnerships or generate sales leads.
4. Semrush
Semrush knows a lot about your market and website. It gives you access to the world’s largest database of 20 billion keywords, 310 million ads and 17 billion URLs crawled per day.
But you get more than just numbers. Semrush analyzes the data for you and gives you instant recommendations on SEO, content marketing and advertising that can help you improve your online visibility in days.
Semrush is an online visibility management and content marketing SaaS platform. Today, we help more than 6 million marketers all over the world do their job more effectively and deliver superior results
5. Alexa
Alexa focuses exclusively on delivering the richest and most meaningful analytics tools for customers. Its obsession is to empower customers through compelling and actionable insights that drive measurable results for their business.
You can count on getting the exact insights you need without having to navigate through extraneous content to get the information you need right now.
Alexa’s traffic estimates are based on data from its global traffic panel, which is a sample of millions of Internet users using one of many different browser extensions.
In addition, it gathers much of its traffic data from direct sources in the form of sites that have chosen to install the Alexa script on their site and certify their metrics. However, site owners can always choose to keep their certified metrics private.
Its global traffic rank is a measure of how a website is doing relative to all other sites on the web over the past 3 months.
The rank is calculated using a proprietary methodology that combines a site’s estimated average of daily unique visitors and its estimated number of pageviews over the past 3 months.
6. SpyOnWeb
SpyOnWeb.com takes the information from public sources, then structures it for your quick and convenient search for the websites that probably belong to the same owner. Our web crawler picks out the following data: ip address, google adsense id, google analytics id.
With its research tool you can easily disclose websites with the same IP address, advertising and statistic codes.
Simply enter website URL, IP address, advertising or statistics code to discover your rivals in internet business and use this data for your further strategy.
7. WhatRunsWhere
WhatRunsWhere® is a competitive intelligence platform designed for smarter online media buying. It enables advertisers to discover new traffic sources, optimize their strategies, and monitor competitors effectively.
Operating in five markets, it has set the industry standard since 2011 by delivering exceptional insights for desktop and mobile display advertising.
8. Ahrefs
Ahrefs’ Site Explorer combines three powerful SEO tools in one interface:
- Organic traffic research – See what keywords your competitors are ranking for and which pages bring the most search engine traffic.
- Backlink checker – See which websites link to your competitors’ sites and gauge the quality of their backlink profiles.
- Paid traffic research – Learn whether your competitors are doing paid search advertising and where they funnel their paid traffic.
9. Majestic SEO
Majestic surveys and maps the Internet and has created the largest commercial Link Intelligence database in the world.
This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis and News Monitoring.
As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning. Majestic is constantly revisiting web pages and sees around a billion URLs a day.
Based in England, Majestic has an international client base, attracted by its transparency of operation, reputation for quality, and value of offering.
10. iSpionage
iSpionage is a leader in Digital Marketing Intelligence that helps agencies and digital marketing professionals gain a competitive edge in the search marketing landscape.
Founded in 2008 by Silicon Valley-based developers, iSpionage built a robust proprietary technology from the ground up with a mission to empower agencies and search marketing professionals with best-in-class actionable intelligence to help them achieve their marketing goals.
More than 35,000 digital marketing professionals trust iSpionage for reliable, actionable insights to uncover their top competitors’ paid and organic search strategies and optimize their campaigns performance.
The platform’s ease of use and its in-depth data intelligence provide search marketers with the most actionable data and competitive insights in the industry.
11. BuiltWith
BuiltWith® is a website profiler, lead generation, competitive analysis and business intelligence tool providing technology adoption, ecommerce data and usage analytics for the internet.
BuiltWith technology tracking includes widgets, analytics, frameworks, content management systems, advertisers, content delivery networks, web standards and web servers to name some of the technology categories we cover.
Its products include a sales intelligence, lead generation and market analysis tool for web technology, and an API for automating web technology request lookups. We also provide weekly trends in internet web technology usage and global ecommerce sales trends.
12. Ghostery
Ghostery uncovers the trackers on each website and empowers you to control the ones you don’t want for a cleaner, faster, and safer browsing experience.
Stay connected with peace of mind using Ghostery’s powerful suite of advanced privacy protection tools. Ghostery Midnight intercepts and blocks trackers in your desktop applications and encrypts your connection with our VPN.
Its build products to protect, educate, and empower users to take back control of their online experiences. Its tools range from privacy protection technologies for individuals to intelligence analysis products for teams.
13. Quantcast
Quantcast Measure provides deep, real-time insights about who your audience is, what motivates them, and how they spend time across your properties.
Learn what your audience buys, what brands they prefer, what cars they drive, what media they consume outside of your site, and more.
Quantcast Measure profiles are augmented with index-level, third-party data from providers like Experian, Mastercard, DLX, TiVo, and Netwise.
- Shopping Interests
- Media Interests
- Business & Occupation
Most audience insight and measurement tools still use outdated methodologies inherited from radio and television — panel-based data collection with reports delivered weeks if not months later.
14. Moat
Take your measurement strategy to new heights with a full suite of solutions that helps you reach potential customers, capture consumer attention, and drive outcomes for your business, clients, and partners.
Moat by Oracle Data Cloud helps brands, agencies, publishers, and platforms solve their biggest media measurement challenges across digital and TV.
Its measurement suite includes solutions for ad verification, attention, brand safety, advertising effectiveness, and cross-platform reach and frequency.
Moat ensures every impression drives value. It does this by providing access to hundreds of metrics that help media professionals understand advertising performance and keep pace with the changing digital and TV advertising landscape.
15. WooRank
WooRank is a super fast, super easy-to-use SEO audit and digital marketing tool. It looks at your site through Google’s eyes and generates an instant audit of your site’s technical, on-page and off-page SEO.
Its simple, clear, actionable insights will help you not only increase your search ranking and website traffic, but also your audience engagement and, ultimately, your conversion and customer retention rates.
Every day, 40,000 companies, marketers and website owners rely on WooRank’s web-based tool to audit their website and receive simple and relevant advice on how to optimize their websites.
