September 26th, 2020 | Updated on February 4th, 2021
The global retail market has grown overly-competitive, thus the need for local businesses to employ out-of-the-box strategies to be ahead of the competition. And what better solution than the digital marketplace.
You can create an e-commerce website using WordPress that is guaranteed to captivate visitors and draw them back to your site in a few easy steps.
Using WordPress to get your online store up-and-going offers more flexibility. It is a free and open-source content management system that is easily compatible with most plugins enhancing functionality and ease of use.
Currently, WordPress is the most popular platform that you can use to create a professional and beautiful e-commerce website that will make you a ton of money.
1. Choose A Suitable Domain Name And Service Provider
Your domain name is how you appear on the Internet. It is the address of your website and can be anything you want.
Although WordPress is free, you have to pay for your domain name. The average cost is about US$13 yearly. After you pick a suitable domain name, you need to get hosting from a provider.
A dedicated host, though more pricey, offers your website it’s own server ensuring more control, storage, and bandwidth.
On the other hand, a shared hosting provider is cheaper as you co-share the server with other websites. Web hosting is typically charged as a monthly subscription and varies between providers.
Also, invest in an SSL certificate to secure sensitive information, such as credit card data, on your website. The average yearly charge for SSL certification is around US$70.
The startup fee is a bit hefty, therefore consider offers on WordPress. For instance, Bluehost comes highly recommended by WordPress as it offers a free domain name and SSL certification, and a discount for web hosting.
2. Select And Install An E-commerce Plugin
After you have selected a domain name, web host, and installed WordPress, you need to choose and install an e-commerce plugin to enable you to sell both digital and physical products from your site.
WooCommerce is the most popular of all WordPress plugins, alongside EDD and WP eCommerce.
WooCommerce features a setup wizard, clicking on the ‘Run’ button automatically commences the installation.
All you have to do is specify a few details like location, currency, shipping and tax, and payment information. Clicking the ‘Return to WordPress dashboard’ link transfers you from your ready WooCommerce setup.
3. Set Up The Product Pages
To add both digital and physical products to your pages, on your WordPress development admin panel, click on ‘Products’ and select ‘Add Product’. Ensure your products are categorized, have intriguing titles, catchy descriptions, and high-quality images.
4. Establish A Payment System
Upon checkout from your WordPress e-commerce website, consumers are redirected to a payment gateway that you setup.
Customers simply input their credit card details on the checkout page without having to leave your site. PayPal and Stripe are commonly used.
Tip For Thought
Remember to improve your SEO to increase your Google rankings. Utilize solutions such as backlinks, keywords to create great content, dynamic meta descriptions, and prioritize speed.
Effective SEO gets your online store more organic traffic and makes a significant difference in your sales.