May 24th, 2019 | Updated on October 4th, 2019
Article marketing is one of the oldest strategies which involves writers and publishers as primary participants. Used by online marketers to acquire new visitors and increase sales on their websites, article marketing services work as intermediaries that help match writers with interested publishers.
Some Examples Of Businesses That Use Article Marketing Include:
- Health and wellness service providers searching for new clients
- Scientific journals aiming to increase subscriptions
- Online retailers and resellers looking for new customers
- Travel groups and hotels wanting to increase bookings
It’s one of the oldest forms of online strategies out there, involving writing great articles that fit into a niche and will be of interest to readers, pulling them to a website, boosting traffic and, in turn, climbing the search engine rankings.
Placing articles on your website helps entice visitors to read them why they are looking at related topics they are interested in. Useful articles help convey your expertise and make your webpages more unique.
Online Article Marketing Can Effectively Improve Organic Search Results In A Number Of Ways:
- Improve visibility for your target keyword phrases
- Obtain traffic for additional (long tail) keyword searches
- Assist in building awareness and reputation
- Increase targeted traffic from other quality related websites
- Helps attract more incoming links to your site
- Helps make your website more unique and useful
Articles Are Meant To Help Websites But When The Following Mistakes Are Not Avoided, There Is No Way Your Articles Will Be Able To Give You Website Traffic, Leads, And Sales:
- Too Common
- Grammatical Errors
- Typographical Mistakes
- Missing Keywords
- Missing Resource Box
1. Too Common
Don’t use too common statements or clichés in your article. If your article appears to be too familiar, it will not attract readers. Online users will think they have read that article before. It is important that your article appears as an authority on the subject it talks about. This can be achieved through original statements.
2. Grammatical Errors
No one will be attracted to read an article that is a pool of grammatical errors. How can you expect readers to trust that they will get good content from the article when it is full of flaws? The article speaks of its writer and the website it represents. The credibility of the writer and the website is at stake. And most article directories won’t consider accepting an article with loads of grammatical errors.
3. Typographical Mistakes
An article should be carefully proofread before submitted to avoid typographical issues later on. Typo errors lessen the trustworthiness of the article and the writer. Errors make the article look amateur, thus, it won’t be able to attract readers.
4. Missing Keywords
The purpose of writing and submitting articles is to help websites get more traffic and better search engine ranking. The article should carry relevant keywords to achieve this purpose. Without keywords, the article won’t be able to carry out its purpose as a web marketing strategy.
5. Missing Resource Box
This is the worst mistake that any article marketer can make. Resource box carries the link to the writer’s website. As understood, one of the reasons why article marketing is used is to increase the number of quality backlinks. How can this happen when the article submitted carries no backlink to the website?
Article writers must avoid committing these mistakes. To ensure that you get what you expect for in article marketing, remember to include keywords, original statements and resource box in your articles. Furthermore, proofread your articles to avoid errors.
