Published on August 6th, 2020
Over 1.5 billion people worldwide make purchases from online stores each year. If you are the owner of an eCommerce website, finding ways to drive more traffic to your domain is crucial.
Accomplishing this goal will require the use of top-notch blog content and proven search engine optimization techniques.
Some eCommerce business owners think that all they need to increase the traffic to their website is optimized product descriptions. While great product descriptions are important, you also need great blogs to accomplish your goal of increasing web traffic.
Below are some of the things you can do to make your blogs a hit with both consumers and popular search engines like Google.
Developing A Linking Strategy Is Imperative
One of the main things Google looks at when trying to assign a rank to a website is the number of inbound and outbound links it has.
Using both inbound and outbound links in your content is a great way to move up the search engine results page ladder. When trying to optimize your blogs with these links, you need to focus on which words or phrases you use.
Using any word or phrase to embed links can come back to haunt you. Ideally, you want to choose popular and relevant words for these links.
Luckily, programs like Linkio allow you to research how well an anchor text ranks before you use it. You can find more info about anchor text optimization on the Linkio website.
Optimized Images Are A Must For Your Blogs
Most eCommerce business owners fail to realize that Google crawls the images they use on their website.
Using high-quality and relevant images in your blogs is crucial when trying to improve your rank on Google. Once you have found the right images for your blog, you need to select the alt tag for these images carefully.
If you are trying to rank for a particular keyword with a particular blog, your image alt tag needs to be this particular keyword. Using this tried and true search engine optimization technique can help you drive more traffic to your website in no time.
Make Sure Your Blogs Load Quickly
Popular search engines like Google and Bing consider a variety of factors when trying to assign a rank to a website.
In the past few years, page load speed has become one of the most important factors when it comes to search engine success.
Routinely testing how fast your blogs and webpages load can be helpful. If you start to notice that load speeds are slower than normal, finding and fixing the problems causing this slow down is crucial.
One of the first things you need to check when dealing with slow-loading blog pages is the size of the image files being used.
High-definition image files are usually quite large. The larger these image files are, the slower your website will inevitably load. There are a number of programs that allow you to compress the size of your image files.
If compressing these files doesn’t fix your loading issues, you need to take a look at your web hosting to ensure it is up to par.
Working with a knowledgeable web developer will allow you to pinpoint the cause of your slow load speeds and get them fixed quickly.
Blogging Success Takes Time
Using the tips in this article can help you attract a wider audience. You need to realize that having success with blogging on your eCommerce website will take time. Rather than giving up, you need to stay the course so you can reap the benefits of blogging.
