Published on July 22nd, 2020
If you’re an entrepreneur in this rapidly digital age, standing out from the flock is essential.
You need to have an excellent online presence and brand awareness to stay in the game. As a core concept in digital marketing, a sales funnel, as odd as it may seem, can turn virtually non-existent businesses to well-known multi-million-dollar brands, seemingly overnight. Does this sound too out there? Read on, and I’ll tell you why you need to consider using sales funnels.
When starting your business, you can often find your thoughts filled with ideas and your heart filled with determination. In a perfect world, that would be enough to succeed. However, when reality hits, you’ll learn that there are too many risks involved and factors you can’t control.
Thankfully, there are strategies and tricks of the trade that you need to master to avoid any business pitfalls. One of these tricks is the sales funnel.
What Are Sales Funnels and How Do They Work?
The sales funnel is a multi-step process that filters out site visitors to prospective buyers. As the backbone of every successful business, a sales funnel employs customer psychology and marketing strategies to identify clients.
Sales funnels are a core marketing concept that maps out the customer’s journey to making any purchase. As prospects pass through each stage, it signifies deeper commitments to a closing purchase.
Most businesses, whether conventional or online, use this analogy to guide their marketing efforts.
There are four critical stages in the sales funnel. Let’s take a closer look at each of them:
Step 1: Awareness
During this step, site visitors learn about your brand’s existence, products, solutions, or services.
Prospects first visit your site upon learning about the brand from a Google search, an ad, or a shared social media post. When consumers become aware of you, the possibility of closing a sale is there.
Step 2: Interest
Once on your site, prospects will actively look for solutions for their problems that you might offer. This is a convenient time for you to attract visitors with great content. Here you have piqued your customer’s interest.
Step 3: Decision
At this stage, site visitors are making the active decision whether they want to take advantage of your product or service. They pay close attention to offers, packages, and options you present with a higher conversion percentage.
Step 4: Action
Finally, the once hesitant visitor becomes a customer by signing a contract or clicking the purchase button.
Top 5 Reasons Why You Should Start Using Sales Funnels
Now that you pretty much have an idea what a sales funnel is, here are the top reasons they’re good for your business.
1. Provides Insight on What Marketing Strategy to Use
Sales funnel is vital for businesses to understand their prospects and select a marketing strategy and business model that fits their needs.
Some prefer to focus on prospects in the decision section, while others are keener on customers’ awareness section. Sales funnel can help you identify your business’s marketing strong suits by providing an overview of prospect interaction.
2. Boost Customer Relations
Have you noticed how businesses often operate in their own language? The way we produce content, describe products, or talk to prospects can push or pull them in the right direction.
Sales funnels help you identify which section you can change your copy’s tone, give enticing offers, and make well-directed information content that will suit the customer’s needs and certainly provide them with a nudge in the right direction.
3. Generate More Sales
Because you could pick a marketing strategy that suits your business needs and now known how to relate to your customers, you will consequently drive more prospects to the action section.
After you’ve mastered the sales funnel, you will generate more sales in the long run.
4. An Edge on New Entrepreneurs
Proper understanding and utilization of sales funnel can give you a competitive edge over other entrepreneurs in your niche.
One common problem among some businesses is the lack of direction. Ideas with no sure way to execute spell disaster for any brand. With your understanding of sales funnel, you’ll be able to avoid these pitfalls.
5. Promotes Business Growth
We all know that business models aren’t perfect. Truthfully, most overnight successes don’t happen overnight. Without burning the midnight oil, your business will stall, and you won’t see the extent of your vision.
Sales funnels increase feedback and understanding of your market, allowing you to tweak aspects of your business model to fit customer demands.
You can eliminate roadblocks that hamper prospects from closing a sale by studying how they behave in each section of your sales funnel.
Undoubtedly, the sales funnel is an indispensable concept that is key to grow and succeed as a business—on the other hand, fully understanding these concepts aren’t for the faint of heart.
If you doubt whether you can maximize sales funnels for your business, why not invest in professionals who have built businesses off these concepts?
The tool of the trade: ClickFunnels Platinum
ClickFunnels has been a trusted site and sales funnel builder since 2004. They provide solutions, analytics, and oversight of each section in the sales funnel.
Retooled to focus on delivering the most straightforward, easiest, and most profitable funnel tools, techniques, and tricks that can be highly beneficial for your entrepreneurial ventures.
For $297 a month, you can unlock scores of features and tools to elevate your business to new heights. Admittedly, the price may be daunting for most. However, as an investment, the advantages your business can reap from this tool are limitless.
Do you want to know more about ClickFunnels Platinum? Read our in-depth review here.
Final Thoughts
Setting up a new business venture is no easy task. Numerous hours of planning and late-night toiling will determine your success.
The first step for a sure-fire business is establishing brand awareness and converting hesitant site visitors to prospects that will later on sign up for your solutions.
Sales funnels make this process more comfortable, but it also provides indispensable insight into how your target market reacts to your brand. Investing in a sales funnels tool like ClickFunnels Platinum is one way to ensure your business’s success.
