Published on July 20th, 2020
Being a website owner you can find many different ways to increase the traffic on your site. But if you’re looking for something that is effective and will help in boosting the number of visitors, then guest blogging is what you need.
Is Guest Blogging Still Relevant?
Many speculations have been going on whether guest blogging is worth it or is it just a fad that will pass. In 2014, Matt Cutts, former Head of Web Spam at Google said, ” stick a fork in it: guest blogging is done.”
Declaring guest blogging “too spammy”, he said, ” In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.”
However, Google clarifies: ” guest blogging is OK, but “guest blogging for SEO” is not.
It’s been more than four years since Matt’s announcing the death of guest blogging as a white-hat link building tactic.
Everybody has something or the other to say. A few will say it’s a waste of time. On the other hand, some people believe that their marketing strategy would be incomplete without it. So, where do we stand now? Did guest blogging die?
The truth exists somewhere in the middle: yes, it can be a waste of time and resources, but if used correctly and purposefully, it can indeed give a boost to your website’s growth.
That’s why we at Newszii wanted to create this comprehensive guide to guest blogging that anyone can start using right away. So what exactly is guest blogging?
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What is Guest Blogging?
Guest blogging is a content marketing strategy in which you write articles to get published on well-established websites. It is an excellent way to increase your reach and viability.
These articles are written under the name of “guest contributor” with a link back to your website, which is one way to give you recognition.
As a result, the editor may give you cash as a reward or simply link your website for an increase in the number of visitors.
So your article gets published and you get rewarded. What next? What else can you gain from guest blogging? Let us have a look.
What Are the Benefits of Guest Blogging?
Some people get confused when they find out that guest blogging means writing content for someone else’s website.
“How can you benefit from writing for someone else’s website?” they ask. To clear this ambiguity, we have listed down some benefits bloggers can get from guest blogging.
1. Increases Targeted Audience
The traffic of a website is what keeps it thriving. If you’re writing engaging and quality content as a guest blogger, people will visit your website as soon as they finish reading your article.
They want more of your content and it will drive them towards your website. Hence, the traffic will start flowing, giving an upsurge to your website’s growth.
2. Broadens Your Personal Network
Guest blogging has made the process of reaching out to influencers a lot easier than it ever was. Once you start writing for a website, it’s easier to come into the limelight.
You can take part in email threads and community discussions. Just be active. This will act as a cornerstone to create partnership opportunities with influencers and other contributors.
3. Boosts Social Media Shares
If your content is engaging and successfully grasps the attention of the reader, there is a high chance that they will share it on other social media platforms.
This is one of the ways to expand your online reach – Highly shareable content with infographics.
4. Increases Followers
The more your content will be shared, the more people it will reach, hence increasing the number of followers. If you’re writing for an established website, it automatically goes in your favour.
A leading blog publishing your content means they are vouching for you. Their followers will definitely visit your website, boosting traffic.
Also, you can have a contributor’s profile on that website, where you can include links to your social media accounts. This way your target audience will become your active social media followers. It is a win-win situation for you.
5. Creates Brand Awareness
To establish authority in your niche, try sharing tips and pointers that nobody has talked about before. Tell the readers about your brand/company, what it does and how it would be able to provide solutions.
Talk about your brand in your posts. This will create awareness about your brand and will become more recognized.
How To Get Started With Guest Blogging?
To get started with guest blogging, you need to follow some steps. It’s not a piece of cake to get your first guest blog published. It requires time and effort.
Most renowned blogs get plenty of submissions on a daily basis. So, to be successful in getting your post chosen by them, follow the steps below.
1. Choose Your Goal
The first thing you should focus on is the goal which has led you to write the blog. You can set individual goal for each blog post and then write the content based on those goals. You can choose goals like the ones mentioned below:
- Do you want to increase your authority in your niche?
- Do you want to increase your visibility?
- Do you want the audience to know about a new development?
- Do you want to increase the traffic on your website?
2. Finding Guest Blogging Sites
Now that you’re clear about your goals, it’s time to find a website where you want to have your article published.
You can start by listing down well-established blogs that are popular among the readers and relevant to your niche. For this you need to ask yourself the following questions:
- Is the content of your target blog related to your product or niche?
- Will the targeted audience be able to relate to your niche or product?
- Will the website owner promote your content?
This means that if you’re writing about tourism, make sure the website is about tourist places and the readers are people who are inclined towards traveling and discovering new places.
Here are some ways to effeciantly find guest blogging opportunities:
- Use Advanced Search Operators — where you use advanced search operators like these to find guest blogging opportunities:
- [your_topic] “write for us”
- [your_topic] “become an author”
- [your_topic] “guest post”
- [your_topic] “guest article”
- [your_topic] inurl:contribute, etc.
- Explore your competitors’ backlinks using tools like Ahrefs, SEMRush and others
Other Well-Known Guest Bloggers
Certain guest bloggers are known for writing posts for other websites. By searching for these people, you can easily find out all the platforms they have written for.
This will give you the names of authentic guest blogging platforms, and you can approach them to have your work published.
Prolific guest bloggers always write for top ranking websites, therefore it is evident that the traffic on these platforms is considerably high.
Once you have a list of various websites that accept guest posts, it’s time to shortlist them. Choose the ones that are related to your niche, will help you in attaining your goal and will help in the growth of your website.
3. Preparing Your Pitch For Guest Blogging
Now that you have qualified potential sites and topics that match the need of those sites, it’s time to start thinking about how to pitch your guest post ideas.
Approach your blogger outreach process very strategically, starting from the keywords you previously found and your target publication. Before pitching an idea to a site, it’s important to do your research. Go through their blog posts and find if there’s a topic that hasn’t been covered or an angle you could add to their existing posts.
Then, craft your pitch with their publishing guidelines in mind. Do keep in mind following points when you pitch for guest blogging opportunities:
- Create a compelling subject line.
- Make a personal connection to the person you’re pitching.
- Explain the benefit of the topic.
- Share examples and show off your authority.
Small-scale blogs only require you to submit a form about your content to see if your article can be published. Meanwhile, if you’re targeting a high-scale website, you will probably have to contact them via email and present your ideas.
A website’s guest posting guidelines should give you enough information about the criteria of selection. Therefore, you should prepare your pitch by keeping those guidelines in mind.
If everything goes well and your pitch is convincing enough, the editor will give you an approval to start writing.
4. Create A Post
Now comes the main part – writing the post. If you’re a first-timer, it would be a good idea to go through the guidelines of writing and formatting.
The key to writing quality content is to do your research before jumping right in. Consider the following points:
- If you’re giving references in your article, include their links.
- Use images or graphs to keep it interesting.
- Always mention the source of the images.
- Avoid using copyrighted images.
- Try using fresh words and phrases, not the ones that are used frequently by everyone.
The presentation of anything is vital in capturing the attention of the audience. For example, if you serve food by just dumping it on the plate, nobody would want to eat it even if it tastes heavenly. But if you present it nicely, maybe garnish it with herbs or drizzle some honey, it will seem tempting.
The same goes for a written article. The paragraphs and spacing make it look appealing. Therefore:
- Writing short and concise paragraphs.
- Use bullets and numbering to make it easy to read.
- Use headings and subheadings so the reader can easily skim and scan through it.
- Use suitable images
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5. Promote Your Post
Once your post is published and goes live, the only thing left to do is to promote it. You can do so by sharing it on social media and persuading your followers to do the same. Write “please like and share” at the end of it so that people can share it with others.
You can post about it on all your social media accounts on different platforms so that you can reach more people. The more it will be shared, the more audience it will generate and vice versa.
6. Track The Outcome
This step is very important. Why? Because it enables you to see how far along you have come in achieving your goals; the goals you set at the very beginning.
It helps you see where you started off and where you are at the moment. There are different guest blogging tools available that can help you keep an eye on the metrics.
You can use these tools to check all the stats from fluctuations in the number of backlinks, referring domains, organic traffic performance, or even the number of keywords for which the website ranks in Google.
Guest blogging is not a one-time thing. You have to keep doing it on a regular basis to make yourself known. Your first published article will give you a head-start. It will give way to further opportunities and with each published article, you will climb the ladder to success.
You may have to write a number of articles to make a place in the world of guest blogging and achieve your goals. So don’t stop at one article. Keep going and keep exploring different niches to be considered as an influencer and expert in your field.
While you’re at it, always remember to focus on the content. Don’t write for the sake of getting your articles published. This will tire you in the process and affect the quality of your writing, which will in return damage your reputation and performance.
Write engaging content which captivates the reader and holds their attention. This is what helps to build your audience and give fruitful results in the long run. Also, don’t deviate from your path. Stay focused on your goals, create posts, and share them as much as you can.