Published on July 17th, 2020
It’s not so hard to see why video marketing is getting increasingly popular these days. Video marketing has become a versatile and potential content format for marketing that gives a real picture of what you are planning to do on multiple platforms.
If you are a beginner in the business world, you need to consider video marketing in your marketing strategies for the following reasons –
1. Perform Well In SEO Rankings
Being one of the most potent communication mediums today, videos are loved by platforms like Google, Facebook, Instagram, YouTube, and others.
Other than conveying the brand story creatively and efficiently, it creates a unique emotional connection with the audience with the video on the YouTube end screen. This differentiates the presence of your brand in the industry and the online space.
It is found that when you create and upload videos on various platforms, the chances for them to appear on the first pages of Google search results are 53% high.
That is, what images and text posts can achieve for your brand in months can be achieved by video content in minutes.
You may ask why? Search Engines, especially Google, considers numerous factors to determine whether your web page will appear on the SERPs or not.
Video content in marketing increases the chances to meet the standards employed by search engines and therefore, achieve the top rankings. Keyword-rich video content can enhance the quality and depth of your page in the SERPs.
Another important factor is that users won’t turn away from your page if it is interesting video content. This will intensify the time spent by visitors on your site and enhance the user experience or UX.
2. Cheaper Marketing Solution
This aspect of video marketing makes it more beneficial than anything else. When you’ve just started in the business world, you need to invest in a lot of things.
The massive advancement in technological developments makes certain aspects more costly than ever. When it comes to advertising and marketing, they might be broke.
In such a situation, video marketing is a practical solution with minimum cost. Online videos are watched all around the globe giving you wider exposure in national and international markets.
Compared to the salespersons and costly advertising campaigns, creative video marketing is much more impactful and convenient for any time. Plus, they can give you the most positive results.
3. Boost Conversion Rates And Sales
When you are a business owner, the main goal is to convert visitors into customers. It is crystal clear that there is a direct connection existing between the customers and sales.
You will invest a lot of your time and energy to make your website appealing and engaging so that more customers come to you and increase sales.
Studies suggest that the videos on your web pages can increase the conversion rates of your website. But you have to think about what message to give your audience.
Make the message simpler and more attractive with high-quality thumbnail images. For a startup, video marketing gives a good chance to present their product or services interestingly and maintain their ability to convince the consumers. Thus, video marketing is a great way to improve conversion rates.
4. Amplify Brand Credibility And Trust
Informing the target audience about your company, products, and services via video marketing is an influential way to build credibility and trust for your brand.
The more reliable information consumers can find online about your brand, the more they trust you.
Unlike long text content, videos can tell the whole story of your brand effectively in a short time. You can integrate images, words, audio, and visual elements in your video content and make your identity crystal clear.
Since it is a compelling medium, it drives the audience and supports a comprehensive range of marketing initiatives.
So, the money you invest in generating premium quality video marketing is worth the impact they can have in the future.
5. Improved User-Engagement
When it comes to marketing your business, customer engagement is important as it is the center of your endeavors.
When your customers keep in touch with you, you will get more insights on what to cater to, what are the expectations of the target audience, and how to modify your services appealingly, etc.
Making Facebook video ads and similar videos increase user-engagement for many reasons.
- First of all, the movements and colorful graphics immediately draw the viewer’s attention.
- Users are likely to click on the video ads rather than the static ones.
- It keeps your visitors entertained throughout the video and helps you to convey otherwise a complex message simplistically.
- The audience will be able to process the information and much faster than text.
- They will immediately contact you for more information and details about your brand and its arrival.
You can increase the user-engagement in the following ways.
- When you create the videos, make customers the focus.
- Showcase the relationship you are going to share with your customers and how you are different from the other companies in the sphere.
- It reinforces the idea that you are catering to the needs of the customers and work for them.
- Also, in the end, never forget to invite the customers to be a part of your journey. Call-to-action lines can trigger the audience and they drive them towards your services.
Wrapping It Up
It is important to keep up with the pace of technological advancements to stay ahead of the curve.
The five reasons mentioned here are enough to convince aspiring entrepreneurs and digital marketers to incorporate video marketing into their marketing strategies.
If you wanna perform really well and stand out in the industry you need to adopt the concept of video marketing where innovation and creativity coexists.
By prioritizing what is relevant for the current business sphere, you can take the plunge and build a sturdy name in the industry.