October 22nd, 2019 | Updated on July 3rd, 2023
Once you started your dream company, your next step is to attract customers. There are many different ways you can advertise your business, but usually, small companies do not have big advertising budget to create huge marketing campaigns.
That is why your advertisement methods should be focused only on the things that work or in other words have the best return of investment (ROI). It is similar to betting on the NBA season, you have to choose the best odds to maximize your profit.
Many company owners struggle with making a decision where to allocate their marketing resources in order to get the biggest ROI, and the truth is that is all down to the type of business you have.
In this article, we will cover some of the best ways to advertise a small business.
1. Focus Only On The Most Powerful Marketing Channels
As we mentioned earlier, small businesses do not have the resources to get into all marketing channels and create a baby boom revolution or huge brand awareness campaign. Choosing the most powerful marketing channels can be tricky just because there isn’t a simple formula that can explain which is the best.
You have to do a lot of experimentation in order to find out the right way to promote your business and stick with that marketing channel as long as it gives results.
It is a good idea to analyze your potential customers in order to find out where and how to advertise your business.
2. Invest In Email Marketing
This method is often underestimated and people do not think that email marketing might be the best way to advertise a business.
However, numbers show very differently, the email marketing has the biggest return of investment or for every $1 you’ll get around $44 ROI which is amazing. It is 40 times more effective in attracting customers than social media.
In order to use email advertising you need to invest in your email list. Building an email list is often the hardest part and you’ll probably need to give something to the people in return for their email address.
3. Promote Best Content
Obviously, not everything you publish online is the best. You should avoid spending money on advertising content that has lower quality than others. You’ll be probably better off if you wait until you publish something better.
4. Tell Your Story
People focus too much on the product or service that they offer, which becomes boring to customers and they lose interest.
First of all, it is very important to teach your potential customers the story behind your brand, especially for new startup companies. They are more likely to buy from you if they know something about your company.
Creating relationships with customers should be your top priority. So, no matter what channel of advertisement you choose, make sure you tell your story with the content.
5. Video Promotions
In recent years, people started watching more videos than ever before and almost 80% of all internet traffic is directed from video content.
Marketers quickly recognized this trend and started advertising their companies through videos.
People’s reactions are different just because they have a better chance of understanding the product or service you offer just because of the visuals. Even social media algorithms are changing and pushing video content forward.
6. Be Unique
Uniqueness is very much appreciated by customers. Copying something from business leaders will not get you more customers. Some people think it is pointless to create something that people do not even recognize.
However, this will give you the best chance to stand aside from the competition and the best chance for attracting new customers.
These are some of the business advertising tips that you must use in order to get the most customers with less investment in marketing. This process is all about experimentation so make sure you try a couple of different options and find out which one works for you the best.