What Is Affiliate Marketing?

What Is Affiliate Marketing

February 15th, 2021   |   Updated on February 25th, 2021

Affiliate marketing refers to the most common business models for internet marketers since it is associated with limited barriers to entry. Before answering the question, ” what is affiliate marketing? ” there is a need for understanding what ‘internet marketing’ is all about.

Online marketing or internet marketing is perceived to be marketing and advertising efforts that can be achieved using internet to drive sales. It is associated with the use of internet to sell products and services. There are several internet marketing branches.

Affiliate marketing is one of the branches of internet marketing. It is a kind of performance-centered through which businesses reward affiliate for all customers brought by the marketing efforts of the affiliates.

In simple terms, an affiliate refers to a virtual salesperson and whenever something is bought by a client from merchants because of his actions, he gets a commission. As far as internet market world is concerned, an affiliate can as well be a publisher.

Why Is Affiliation Still A Good Marketing Channel In 2021?

It is believed that the affiliation is good marketing channel in 2021. Affiliate marketing is more profitable, though it is perceived to be in its infancy. For all marketers, it will always be an evergreen strategy.

It will assist both small and big businesses to appear where their audiences cannot struggle to find them. Nevertheless, it will not be right to say that affiliate marketing has been or is providing the same services since at the end of the day other businesses will need time to gro.

Therefore, in 2021, the affiliate marketing will remain to be evergreen, though it is expected to exponentially grow in the years to come. And regardless of the years, it is meant for improving businesses in all aspects.

The 5 Best Affiliate Networks For 2021

Are you interested in knowing the best affiliate networks and you do not know where to start from? Worry no more. Below, the best affiliate networks for 2021 are highlighted. Apart from being easy to run, they are extremely profitable.

1. Lemonads Affiliate Marketing

Lemonads Affiliate Marketing

Though it is situated in Geneva, the lemonads affiliate network has been operating worldwide. It has been designed in such a way that publisher, digital marketers and advertisers to grow their businesses, regardless of their sizes. It has a rating of 5/5; this suggests that it was the Affiliate Network with the most growth in 2020 and it is expected to continue in 2021.


  • Excellent profitable campaigns;
  • World-class support;
  • Unlimited available offers.


  • Coils are known for having several CPS offers ;
  • Our platform is 100% oriented for experts.

2. CJ Affiliate

CJ Affiliate

Through affiliate marketing network, it is known for reaching more consumers online. Apart from it having a rating of 5/5, with this affiliate marketing, you have several promotional options to consider. In other words, it has been designed in such a way that makes it possible for you to achieve sustainable, intelligent, and scalable business growth.


  • It has reliable payment;
  • It has excellent reporting options;
  • It has large partner network.


  • It is associated with limited customer support;
  • Its learning curve is steep.

3. Awin


It was previously referred to Affiliate Window. It is known for working with not less than 13,000 active advertisers, as well as 100000 affiliates. Apart from providing user friendly dashboard, it has useful tools that can help you when it comes to boosting your marketing campaigns.


  • Real time and up-to-date reports ;
  • Heavily vetting of advertisers/publishers ;
  • Using dashboard is easy and it has several plugins.


  • Sign-up fees of $5;
  • When account is not approved, $5 is not refunded.

4. Rakuten


It is among the oldest affiliate networks, though it is currently a fair amount smaller unlike other big players in the market. It is in a position of rotating through some banners, especially for products that seems to be of huge advantage when offers are being optimized. For personal merchant pages, it is known for offering a suppler ‘deep linking.’ Through this, it has been possible different kinds of campaigns to be customized.


  • Ad rotation;
  • Options of deep linking.


  • Payments to the affiliates are always unpredictable;
  • The network is much smaller.

5. JVzoo


It is designed for selling various online courses. It is also unique since it does have upfront fees for both advertisers and publishers. On JVzoo website, it is possible to host, as well as create a landing page. It is also possible for the experienced marketers to access product launches. It is excellent for people who need a great presence online as far as marketing is concerned.


  • Signing up is free;
  • Recommended for those who want to launch new products;
  • Your website is not needed.


  • Have several documentations and videos though a fee must be paid for you to access them;
  • You cannot instant Paypal payouts if you sell less than 50 products.

Which Affiliate Network Should You Use?

You need to choose an affiliate network that you like, the one that you have great interest in. You need to ensure that apart from it having good quality program, it should be one that is being used by several professional marketer. It is through that you will be sure that you will be get profit from the affiliate network you intend to use.