Published on January 8th, 2021
If you are reading this article, chances are you are an affiliate marketer, or you take a keen interest in it and want to start a career in affiliate marketing.
Ever since the COVID-19 pandemic hit us hard, things have not been the same for the world as well as for affiliate marketers. Now we are accustomed to living in the new normal.
Along with the world, the ways of income for affiliate marketers have also changed. In the beginning, people looked at it as a source of passive income but now, due to the COVID situation when most of us have lost jobs and are staying at home with literally nothing to do.
Starting a career with the Amazon bounty program is a great way to start your career in affiliate marketing because big companies like amazon provide huge commissions to affiliate marketers.
In the last year, affiliate marketing has become a lucrative source of income. And many people are trying to pursue it full time.
How Has COVID-19 Affected Affiliate Marketing?
The ways of affiliate marketing have evolved in the last year. Now people do not see it as something meager or something which can only be done passively. It has become one of the prime career options for many youngsters. COVID-19 pandemic has brought down affiliate marketing from large business organizations to small scale businesses.
All businesses faced challenges last year; affiliate marketers are no exception. For example, affiliate marketing for clothes has lost a ton of money. Before the pandemic, people went out, wore expensive clothes but amid the pandemic, people are staying at home mostly.
Therefore, the demand for clothes has drastically shrunk. The same goes for food. Affiliate marketers promoting food on their website have also faced considerable loss since, amid the pandemic, people barely go out to buy luxurious food.
Is Affiliate Marketing Dead?
Undoubtedly, affiliate marketers have been under serious pressure ever since the start of the COVID-19 pandemic as most people have cut down on spending. People barely have the money to eat food, let alone buy stuff from websites.
They initially did not get the chance to think how they could evolve the way affiliate marketing is done and turn the weakness into an opportunity. Certain things are neither black nor white. There is also a grey area that you need to take into account.
I am an affiliate marketer myself, and I have been in this business for the last ten years. So I am going to be very honest with you. If you google ‘is affiliate marketing dead?’, you will get ten results supporting it and ten results against it.
But the thing is, affiliate marketing has been affected, but the COVID-19 pandemic has also placed some opportunities for new affiliate marketers. So, to answer your question, affiliate marketing is not dead.
The Best Tips For Affiliate Marketers To Follow In 2021
Affiliate marketers are getting low commission rates on the products, which has disrupted their business. Most affiliate marketers viewed affiliate marketing as a passive income. But now it has become a full-time job for many people. Follow these tips if you want to pursue affiliate marketing as a full-time job.
1. Choose The Affiliate Products Carefully
If you are new to this industry, take your time to choose the products you will affiliate with. Create a website. I would suggest you use Site123 Review is a great place to create your website.
Also, sit down and do market research, find out what products users have started liking after the COVID-19 pandemic. Before COVID-19 things played out differently but, in this day, and age a lot of things have changed.
2. Content Is King
This phrase is appropriate when it comes to affiliate marketing. Your content writing skills determine how good your products are going to sell. Content can literally make or break a product.
Keep writing content and keep updating them. If a potential buyer comes to your website and sees that the content is out of date, then he/she will leave your website right away.
3. Understand Your Audience
As an affiliate marketer, it’s extremely crucial for you to understand the demands of your audience. Do note that affiliate marketing does not only mean to promote and advertise products and services but to understand your customers’ needs.
The one edge that knowing your customers give is it gives you opportunities to promote your products on other platforms, which would attract more viewers.
4. Do Not Break Your Customer’s Trust
Customers are not what they used to be, say ten years ago. In this day and age, customers know which link is an affiliate link and which link is not. You should never break their trust by providing links to different goods and services on your website.
If you are promoting products that are counterparts, they will lose trust and never visit your website ever again.
5. Be Transparent
You should have a very transparent relationship with your customer. You must always mention which product is an affiliate product and which is not. You do not need to be very subtle about it. You can clearly mention it.
If you implement the above tips, then no one can stop you from becoming an efficient affiliate marketer. Affiliate marketing takes time to generate revenue. The most important key to success in affiliate marketing is to build trust with the audience.
Despite the damage that COVID-19 has done, affiliate marketing has still had a lot of scopes as it has become a lucrative profession.
Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights, and experiences at Social Media Magazine & Search Engine Magazine. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you.