Published on March 13th, 2020
E-commerce is one of the fastest-growing industries in the world, projected to reach global revenue of more than $4.88 trillion by 2021.
Due to its massive potential and high competition, e-commerce online store owners continuously search for ways to improve their performance, and in the process, they tend to look sometimes in the wrong places.
So, if you want to know how to improve your e-commerce store’s conversion rate quickly, in this article, we’ll provide you with four quick ways to do it without even having to spend a lot of money.
1. Using Conversion Rate Optimization Tools
Your work can get much easier if you are smart enough to use some of the useful tools available on the market.
There are various e-commerce conversion rate optimization tools and software that can have a meaningful impact on your sales.
HotJar, CrazyEgg, Mixpanel, Clicky, Google Analytics, Gtmetrix, Hello Bar, Formisimo, and many others can improve your performance if used efficiently.
2. Optimize Checkouts
If you’ve managed to get your customers all the way to the checkout page, that’s indeed an impressive achievement, but even then, he/she might find a reason to change his/her mind.
If you don’t use customer-trust payment options and don’t have a well-optimized checkout process, customers will be reluctant to use their banking details.
The Baymard Institute claims that close to 70% of online shoppers abandon their carts, and around 28% of cart abandonments occur because the checkout process is too long and complicated.
3. Target Abandoned Carts
Since abandoned shopping carts represent such a critical issue, you must find ways to minimize these occurrences, even after the checkout process is well-optimized.
In case customers had provided their email address before hitting the “BUY” button, follow-up emails can be an effective way to make them reconsider their decision.
Offering a discount code as an incentive to complete their offer will certainly improve your conversion rate.
Luckily, a few e-commerce platforms such as BigCommerce offer free software to perform this task, meaning you can target abandoned carts without having to spend extra money.
4. Chatting With Customers
Chatbots are heavily used these days because most of the customers expect instant gratification.
Even if you have a live assistant taking care of all inquiries, it will be impossible to handle everything all at once.
With a chatbot, customers will get a response immediately, knowing from now on that somebody is always there to take their questions and queries.
Set up a schedule for service hours, but make sure your customers get at least an automated answer when they try to reach you.
This will give a sense of responsiveness to your online store and will show that you are helpful and attentive (naturally, it can also help to reduce the number of conflicts and disputes with shoppers. Another way to deal with those disputes is to use third-party mediation services such as Purchase Guard).