Published on July 31st, 2019
As a popular medium for expression, t-shirts are a very attractive segment for the budding entrepreneur desiring to set a low-cost marketing enterprise.
For a person who can create cool graphic designs and has a pulse on the current fashion trends, setting up shop for selling attractive and stylish t-shirts is quite easy.
However, the main challenge of being able to promote your brand remains the biggest obstacle to commercial success.
Some useful tips on how to market t-shirts across online channels successfully:
1. Use Videos On Your Website And Social Media
According to forbes, the best reason for using videos in your marketing communication is that you can convey your product USP in a manner that is far more engaging.
According to the same report, an astonishing 64% of viewers who have seen the videos online on social media go onto to make purchases.
With users of social media on mobile phones in the habit of sharing videos that they like with their friends and followers, it is very easy for online marketers to increase their reach and conversions.
If you are selling Cool T-shirts online, you must make it a point to shoot and share appealing videos of your products.
2. Use Real Life Photographs
Because people want to relate to the products they buy, rather than putting up shots of your t-shirt designs on a mannequin or even photos of models in a studio setting, it can be a very effective idea to shoot the photos of models wearing the t-shirts in settings that are familiar to your customers.
These could be settings like a street, a café, or in the park hanging out with friends. These situations will convey far better how the products will look on them in real life.
The models you use need not necessarily be handsome hunks or seductresses; you can project reality better with a cross-section of ordinary people but make sure they belong to categories that are similar to your target audiences.
3. Sell To Multiple Markets
Even though you may not have acquired a big brand status, you should attempt to market your products to a larger audience, which means that in addition to your website, you should try and sell them on the popular e-commerce platforms like Amazon, Etsy, etc.
Using social media to promote the products and to increase the traffic to your website or the marketing platforms can work very well indeed. Remember to use very compelling calls-to-action to generate traffic and conversions.
You can also use social media channels to raise the level of customer engagement.
Typically holding contests for the best design on a particular theme or even asking for ideas on the names of product lines can work very well to raise brand awareness and generate traffic. Visit Getart.in to see how you can build an attractive online product catalog.
You can be a successful online entrepreneur if you focus on first knowing who your audience is and what they want and then go about creating and delivering products that meet those aspirations.
Find out where your target audience hangs out and try to be present on those channels.
Make extensive use of video and real-life still photos to demonstrate how attractive your t-shirts are when worn by real people.