How Private Label Omega-3 Is Produced

How Private Label Omega-3 Is Produced

Published on July 3rd, 2023

Omega-3 is a beneficial supplement for humans. It needs to be obtained externally as the body itself is unable to produce omega-3.

Normal functioning of the body is unthinkable without this supplement, which is why there is such a high interest in it. People want to improve their health and they know that they can achieve it through omega-3.

The high demand gives rise to supply. Private label omega-3 manufacturing is growing and is now a lucrative business.

What Is Private Label Omega-3 Manufacturing?

Private label manufacturing is the process of creating products by one manufacturer and selling them under another brand’s name.

Releasing private label products signifies a company’s stable position in the market, well-established store operations, and a confident customer base.

Instead of launching their own production or using existing omega-3 brands, the company develops its own line of products, under its own name, design, and marketing strategy.

It all begins with research and development of formulas for omega-3 products. The company determines the EPA and DHA ratio and sources of omega-3.

Afterwards, they enter into a contract with a factory specialising in the production of dietary supplements.

To stand out in the market and attract customers, the company designs its own packaging, including the logo and visual elements, while also determining marketing strategies for product promotion in the market.

Compared to other production options, private label manufacturing offers the following advantages:

  • Unique brand presence in the market.
  • Flexibility in pricing policies.
  • Significant expansion of product range.
  • Attracting new customers.
  • Innovation and adaptability.
  • Positive company image.
  • Exclusivity and long-term collaboration.

Advantages Of Omega-3 Supplements

The benefits of omega-3 have been known for a long time, so they used to give young children a supplement for better growth and a strong immune system.

In the 70s, research showed that people who included fatty fish in their diet had almost no heart and nervous system diseases.

Omega-3 can have an impact on the entire body and contribute to its normal functioning.

1. Heart Health

Omega-3 helps reduce triglyceride levels, improve vascular function, and maintain normal blood pressure.

Fatty acids contribute to the cleansing of blood vessels from cholesterol, preventing their blockage and the formation of cholesterol plaques.

Regular intake of omega-3 can reduce the risk of developing cardiovascular diseases: ischemic heart disease, stroke, myocardial infarction, atherosclerosis, and thrombosis.

2. Reduced Inflammation

Omega-3 possesses anti-inflammatory properties. Thanks to them, it is possible to reduce the levels of inflammatory markers in the body.

Such an advantage is beneficial for individuals suffering from chronic inflammatory conditions.

Omega-3s also participate in the formation of specialised pro-inflammatory agents. They enhance the strength of cell membranes, which protect the cells of the epidermis from bacterial and viral intrusion.

3. Brain Development Support

Our brain consists of 60% fat, one-third of which is fatty acids. Omega-3 is a building material for the brain, promoting its normal development in the foetus and infant, and in adulthood, it supports healthy functioning.

Regular intake of Omega-3 helps improve cognitive functions, memory, and even mood by promoting the production of serotonin.

Advantages Of Private Label Omega-3 Manufacturing

Advantages of private label omega-3 manufacturing for companies include:

  • The company receives a unique product that sets it apart from competitors. Uniqueness lies in the fact that the brand itself chooses the form of production, formula, dosage of ingredients, and the ingredients themselves.
  • The company has the ability to make adjustments to the manufacturing process in response to market changes. Flexibility includes modifying product formulas, packaging, or design to remain competitive.
  • Manufacturing omega-3 under a private label allows for greater profit by enabling the company to independently set prices and margins, thereby increasing the profitability of the product.

Disadvantages Of Private Label Omega-3 Manufacturing

To create your own omega-3 brand, even with the help of private label omega-3 manufacturing, capital investment is required.

The company invests finances in formula research, raw material procurement, payment for the manufacturing factory, and further marketing promotion of the products.

Therefore, startups and small companies may find it challenging to enter this field.

At the very production stage of dietary supplements, it is necessary to strictly adhere to regulatory requirements.

These are established by health and regulatory authorities to ensure that brands offer safe and high-quality products.

To meet such standards, a manufacturing company must create all the necessary conditions, which will require additional time and resources.

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Health Disclaimer :

Information provided by does in no way substitute for a qualified medical opinion. Any text, videos, or any other material provided by us should be considered general information only. Any health-related information may vary from person to person, hence we advise you to consult specialists for more information.