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How To Use Instagram For Business: 10 Essential Tips

Instagram Marketing

May 15th, 2019   |   Updated on June 29th, 2022

You can now make money using your Instagram. Instagram presents strong marketing potential as it has 1 billion monthly users. But it is not too easy to figure out how to use Instagram for business, especially for those who are new to this platform.

Here are ten essential Instagram for Business tips which help you build an effective strategy that will boost your business.

1. Inspire People Through Stories

Instagram Can Improve Your Business

The most successful Instagram accounts inspire followers through stories of people overcoming obstacles. Try to inspire fans to action, whether that’s a simple purchasing action or something more holistic.


2. Your Content Needs To Appear Consistently

To create brand loyalty and recognition on Instagram, your content needs to appear consistently at the top of followers’ feeds.


3. Download The Instagram App

Open the app and sign up, either with an email address or with a Facebook account. Add brand information, such as your business category and contact information.


4. Optimize Your Profile

Your business’s profile page will be the first thing users see when they search for your brand on Instagram. Your bio should include a description of your business and contact information.


5. Create A Community

Instagram Marketing Tips

Tap into micro-communities to generate following quickly. It is a better strategy than randomly posting content.


6. Use Hashtags

Hashtags are a great way to grow your existing community. Through them, you will also find new communities.


7. Work With Influencers

influencer marketing is a powerful tool on the social media platform. Identify micro-influencers relevant to your target audience and build a profitable relationship with them. To find influencers in your niche, you can use Alexa’s Audience Overlap tool.


8. Experiment With Contests And Giveaways

Tag a friend. Post a picture. Like/comment to win. Start photo caption contests.


9. Engage Users With Instagram Stories

Use Stories to take followers behind the scenes of your business. Stories also allow you to take advantage of effects like Boomerang or Superzoom, which can appeal to a younger target audience and add a touch of humor to a business profile.


10. Use Instagram Ads

Followers Insta

Paid ads help increase reach and tap into demographics that you haven’t connected with organically. They also give you greater opportunities to link to online product pages and sell directly.

Source: blog.alexa