Software Review Tech

20 Most Popular Lead Capture Software For Your Business In 2021

When Starting An E-commerce Business

April 23rd, 2019   |   Updated on April 13th, 2021

It has been seen that many customers do not make a purchase on their first visit to your side. In fact, if you do not cash in on the opportunity they might just move on to your competitor without you even knowing.

It is imperative that you get these leads and force them to come back and make a purchase with you. However, is it as easy as it sounds? In such situations, lead capture software is the need of the hour.

There are many suitable lead capture software and we have brought together a list of some of the most popular ones for you.

These have been analyzed on the basis of many factors, and can be considered extremely important to get back the leads you have lost. Once you are able to do that, there is no looking back as you move ahead with your marketing efforts with ease.

 

1. LeadConnect

The Lead Connect is the most traditional LinkedIn Automate Lead Generation Tool on chrome store. It enables customers to find targeted nurturing prospects for business and grow your sales funnel in short time. This tool helps you to generate Quality Leads from LinkedIn. Simple searches in your field will reveal thousands of experts, service providers, and potential clients.

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Review: Capterra

Pros: The ‘sequences’ feature is unparalleled. I have tried LH and Octopus in the past but I have found the most seamless experience (for adding 2nd connections) in LeadConnect.

The other thing I would add is how great the logging is. I can see exactly how many invitations were sent, at what time, and how many have been accepted in _real time.

Cons: There was a bit of trial and error. I would have appreciated a 1-time pop up with a link to a youtube video explaining the functionality… (like how LH does when you click a new task ie ‘endorse my contacts’)

Overall: Very solid, resilient program. Sometimes my VPN disconnects for a few seconds and so my internet will go down. LinkedIn Connect was the only option that continued completing it’s tasks once my vpn killswitch was disengaged. Very stable. I think my decision to get premium will continue to pay dividends.

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2. ZoomInfo

ZoomInfo

ZoomInfo has helped companies achieve their most important objective: profitable growth. Backed by the world’s most comprehensive B2B database, our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects.

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Review: G2

What do you like best?

ZoomInfo has been great for our business. It has allowed me to develop new leads and opportunities. ZoomInfo makes it easy to find direct phone numbers and emails for prospects. I have found the data to be very accurate and complete. We look forward to discovering other features of the platform. The customer service with ZoomInfo has been great. Our account executive cares about our success and has worked with us hand-in-hand on several projects.

What do you dislike?

Sometimes direct phone numbers or emails are missing. However, generally the emails can be derived by seeing the convention of other contact emails that are included in the ZoomInfo database for a particular company. ZoomInfo is a bit expensive, but it is worth the price.

What problems are you solving with the product? What benefits have you realized?

We are able to dig deeper into organizations and build better relationships with prospects. During a time when many are not traveling for business trade shows, ZoomInfo has given me the tools to continue connecting with professionals in my industry.

Read Full Review Here

 

3. LeadCandy

LeadCandy

Search for prospects, get full profile information with a verified email address and mutual contactsTurn cold outreach into warm introductions by reaching out to your prospects through your team’s network relationships – across various professional and social networks Convert any data point into rich profile information, to run highly targeted and personalized marketing campaigns.

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Review: G2

What do you like best?

I have used database lists and email finder tools earlier. Database lists generally have 35-40% correct emails, and email finders don’t always provide verified emails. As a result, our email deliverability suffers. With LeadCandy, we got verified emails and the accuracy was over 90%.

What do you dislike?

I particularly liked their Smart Lead List that provides a list of people using complementary products and competitors prospects.

What business problems are you solving with the product? What benefits have you realized?

Lead for my sales

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4. Sugar CRM

Sugar Marke

SugarCRM helps businesses everywhere provide the most outstanding experiences of all time—for every customer, from anywhere in the world. It is building a world where companies can act as fully functional extensions of their customers. 

Sugar frees companies from being data entry servants to their CRMs. Its solutions leverage every opportunity possible to capture information as an automatic side-effect of users just doing their jobs. AI technology enhances that information with predictive insights and “next best action” guidance. Sugar then surfaces those insights back to users—exactly when they need it, in-context with their day-to-day work.

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Review: G2

What do you like best?

I like how user friendly the system is and how easy it is to build and link campaigns. I love that you can embed forms onto your website or within an email. I also appreciate the training when joining and how helpful both the Sugar Market implementation team and support team are!m.

What do you dislike?

I dislike how some things seem to be unorganized like the way lists, campaigns, etc. are laid out. I also think this is still in a new development stage so there is a lot of room for improvement.

What problems are you solving with the product? What benefits have you realized?

We are solving numerous problems by switching to Sugar Market. 1) We use Sugarcrm so having two systems that are run by the same company makes their connection much better than using another automation system. 2) We are an international company so we have to send emails out to customers and prospects world wide, this system has made it much easier to get our emails out to countries in the APAC and EMEA region. 3) Lastly, but there is much more, we needed something that could make our marketing and sales transition much more automated!

Read Full Review Here

 

5. Linkelead

Linkelead

Collect a large number of leads in less time and make sales with a new lead generation software.Use new tool to create message templates and personalized offers with a lead generation software. It is a good investment for future sales.Send automatically prepared messages templates, for example, in response to a friend request. Work with interested audience.

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Review: G2

What do you like best?

It saves you a ton of time. You can automate how you reach out to people on Linkedin.

What do you dislike?

It’s expensive once you’re done using the free trial .

Recommendations to others considering the product
Yes! Its a really good solution for social selling. You can engage with customers and prospects in a new way. Sending them educational articles and let them get to know you on a more personal level.

What business problems are you solving with the product? What benefits have you realized?

More LinkedIn connections. More engagement from prospects.

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6. Lusha

Lusha

Lusha is the coolest data company in the galaxy. It exists to make the Go to Market world smart by commoditizing B2B data through simple, self-served SaaS products.

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Review: G2

What do you like best?

As a Recruiter in IT getting hold of the correct decision makers and hiring managers for multiple companies is vital. Lusha for me is a game changer and wish I had this tool 10 years ago. Lusha 60-70% of the time provides you with either the email address or telephone number of people who you are not directly connected to via social media platforms. Using Lusha on Linkedin has improved my sales, and commission just because I am getting through to the right people.

What do you dislike?

If Lusha could access 100% of the contacts on social media platforms it would be perfect, but I know I’m asking for a lot. Apart from that it’s very easy to use and serves its purpose well.

What problems are you solving with the product? What benefits have you realized?

Contacting individuals that I would have before found very hard to reach.

Read Full Review Here

 

7. Publicate

publicate

Publicate is an email newsletter creation tool which enables content marketers to access curated content, and create, edit and send mobile-responsive newsletters easily using newsletter templates and drag -and-drop editing tools.

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Review: G2

What do you like best?

Drag and drop, round up, newsletter. It is very intuitive and innovative service. Simple, fast effective.

What do you dislike?

Maybe pricing could be democratized and it’ll be an essential software.

Recommendations to others considering the product
Try it if you need to save time creating posts.

What business problems are you solving with the product? What benefits have you realized?

The problem I solved is, to sum up, an article from a web, blog post and save a lot of time to create a new article.

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8. iPost

iPost

Create impactful, professional emails in minutes with iPost’s drag-and-drop design tool that offers responsive authoring and rendering. Simply click and drag desired design elements into place—confident your new email will render correctly wherever it’s viewed, whether on a PC, tablet or mobile device.

Streamline the email creation process with iPost’s centralized asset management system, featuring custom foldering for images and other files. Drag and drop from your desktop, or use our cloud connection to upload assets from various cloud services.

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Review: G2

What do you like best?

Excellent experience from start to finish. They built several custom feature sets that were required to integrate with Salesforce. Our business runs as efficiently as can be! We added Zapier to complete the integration and that could not have gone better. From redesigning our Preference form, integration with our website, to keeping us continuously updated throughout the entire process (training too!) Jessa and Holly are very knowledgeable and professional. I wholeheartedly recommend them, no reservations!!

What do you dislike?

Nothing thus far, no complaints, everything works well!!

What problems are you solving with the product? What benefits have you realized?

We just outgrew Constant Contact, and although it’s a very good company, it just was not as robust nor have the features we needed to automate our emails. Using Zapier, iPost will allow us to integrate Salesforce with our website and push notifications. It will be a much, much better user experience for our members.

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9. Netline

Netline

Syndicate content across the largest B2B lead generation network–reach professional decision makers actively researching business-related topics. Set company and job specific filters to capture intent-based leads matching your campaign criteria. Access lead analysis reports and strategize with our dedicated team of experts to increase your campaign ROI.

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Review: glassdoor

Pros: NetLine is a very nice place to work in. The Los Gatos office is right near Vasona Park so the area is beautiful. They offer good benefits which include the day after Thanksgiving and the week between Christmas and New Years off! Everyone here is friendly and very helpful! The position I’m in allows me to work with different departments, which is a good stepping stone when just starting your career.

Cons: There isn’t much room for advancement, however, that is to be expected with smaller companies.

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10. Outgrow

Outgrow

Customers today want to be helped. Not sold to. And hence, landing pages filled with marketing talk don’t convert any more. And while ebooks and white-papers are great, the customer is inundated with too much content and doesn’t have the time to consume all of it. Hence, we need Interactive content…content that engages the customer by making it a part of the narrative, instantly.

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Review: G2

What do you like best?

Outgrow is a great tool for easy app building for non-programmers. I have no experience in programming and in a few hours I was able to build an app that will be of great value.

Support teams are always very eager to help in any way they can. I had doubts about pricing, publishing, layouts and formulas and they were always rapidly answered.

There is a high degree of app personalization that adds value.

What do you dislike?

Pricing is a bit off. Some small features are only available on the top plan, which was way out of my budget. In any case, they were able to offer me a tailor made plan that fit my needs and budget.

What problems are you solving with the product? What benefits have you realized?

There was a relatively easy math problem that not all employees were able to calculate. The calculator allowed us to take the math burden from the employees.

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11. Emailmeform

Emailmeform

Connect secure payment gateways with your forms and accept credit cards on the go. Easy setup, no programming. Save time and money by integrating your forms with apps and processes you already use.Custom form design solutions and workflow integrations by our experts. Tell us how you want your form to look and function. We’ll create it for you.

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Review: Capterra

Pros: Once you get used to using the software, creating forms is very easy. I also really enjoy the categorization of the forms. They make it easy to find previously created forms to use again.

Cons: I’ve submitted some requests for improved form fields but they haven’t been implemented yet. Hopefully sometime down the road. I’d also like if they were to add Square as a payment processor. Also, the forced SSL switch, while it was necessary, was a pain.

Overall: My clients that I use the EmailMeForm service with have been more than impressed. I hope to continue with this service for a long time.

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12. MoEngage

MoEngage

The mobile-first consumer is different. While their lives revolve around their mobile phones, they also hop between devices, locations, and channels. They expect brands to always be “in step” with them and deliver personalized experiences across all physical and digital touch-points. As one of the first mobile-first customer engagement platforms, its mission is to support the digital growth for user-centric brands across e-commerce, retail, travel & hospitality, BFSI, media & entertainment, telecom, food delivery, mobility, and more.

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Review: G2

What do you like best?

I have been using MoEngage for my firm from the past 5 months. I must say it has been an amazing tool in understanding user behaviors, engaging them with effective notifications with varieties of Push, Inapps etc. The analytics features have been great in getting insights from it.

What do you dislike?

There is nothing as such to be disliked. Though the constraint in days in fetching the data for a specified days has been hindrance sometimes.

:)
But we understand the intent behind it so it is bearable.

What problems are you solving with the product? What benefits have you realized?

For us, engaging user & retaining them is a primary KPI. With the help of MoEngage, we have been able to meet the KPIs target quiet well.

Read Full Review Here

 

13. Wishpond

Wishpond makes it easy to build complete marketing funnels that get you leads and customers online. Wishpond’s contest tools enable you to run 9 types of contests on social media and your website. Beautiful templates make designing your next contest quick and easy.

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Review: FinancesIOnline

Wishpond offers multiple tools to enhance your online marketing efforts. It lets you integrate different features on your website to make it spectacular and attractive for visitors. You can build and publish mobile responsive pages in minutes and integrate different forms with them. These forms pop up when a visitor is on the landing page.

You can easily run contests and promotions on Facebook, Instagram and other social media platforms with WishPond. Also, it helps you to send personalized emails to the leads. It offers an efficient lead management system which monitors a lead’s activity on the website. This activity is later used to create a list which online marketers use to track their leads’ behavior.

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14. Clearbit

Clearbit

Clearbit is the marketing data engine for customer interactions. It helps businesses grow by providing tools that help them deeply understand their customers, identify future prospects, and highly personalize every single marketing and sales interaction.

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Review: G2

What do you like best?

Ease of use of their APIs, for a self-service plan it really is a good price and there’s not much hassle in integrating them if the required volumes are small-medium. Good database size, also identifies personal emails which is a big plus compared to others.

What do you dislike?

Once you’re over their self-service limit, you can only increase your plan at least 4 times over, so there’s no real room to grow realistically, either you spend loads for stuff you don’t need, either you’re going to go over your quota half-way through the month.

Regarding Clearbit X, I was interested to see how their new platform works and how it can help lead generation, but they won’t even give you a trial and they’re being very secretive about it, while expecting clients to sign a yearly agreement, which is a big no.

What problems are you solving with the product? What benefits have you realized?

– Lead enrichment

– Prospecting

Read Full Review Here

 

15. Akkroo

Akkroo

Akkroo turns real-time conversations into qualified leads and accelerated revenue, by connecting events with your marketing stack. Akkroo is at the forefront of event lead capture. Working at the intersection of events and MarTech, Akkroo replaces outdated, manual methods, empowering B2B marketing and sales teams to take control of their lead capture process at every event, big or small. changing the way marketers think about events, focusing on qualified leads, accelerated revenue and accurate reporting.

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Review: Capterra

Pros: Simple file of all captured leads for each event, 100% accurate and therefore so easy to use, follow up and track.

Cons: Can be limited by the number of iPads available if an event is very busy, but its not really an issue.

Overall: Akkroo was the perfect fit for us, easy to implement and embed in our field teams. Support has been excellent, but little is required. Excellent developments keep coming.

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16. Delivra

Delivra

Whether it’s a newsletter, promotion, product offer, or text message, you’ll be creating your messages in a matter of moments with approachable tools like the drag-and-drop email editor. Its marketing automation tools are so straightforward, you’ll actually enjoy dragging and dropping your subscriber’s journey into place.

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Review: G2

What do you like best?

The design is really easy to do for your articles. I like how you can add photos to your articles.

What do you dislike?

I have yet to figure out how to get the photo to always fit in the box without stretching weird. I also do not like that when I have something saved and completed after i send a test, I have to go back through, change the name, go through each page then send another test then pick the emails again.

What problems are you solving with the product? What benefits have you realized?

I did not know they had people available to help walk through the process. It has made my life easier… It is not clear exactly how to go from one screen to another. Unless you know what a campaign and an asset is necessarily it is hard and they have been a great help.

Read Full Review Here

 

17. LeadsBridge

LeadsBridge

InboxLeads lets you store leads into your CRM using a simple, yet powerful email address, which gives you a lead generation tool to use practically everywhere.DevLeads Creativity even in Lead Generation. A flexible tool to connect two or more systems such as custom tools or in-house CRM.

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Review: Capterra

Pros: We use this for all of our Facebook lead generation campaigns, and we’ve found it to be very useful for ensuring our leads get delivered to the client in a timely manner.

Cons: The platform can sometimes be finicky, but nothing that can’t be worked around.

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18. PureB2B

PureB2B

PureB2B is a data-driven demand generation partner created by industry pioneers who have set the standards for quality lead generation programs over the past three decades. It provides full-funnel, flexible and scalable solutions to target in-market technology buyers and positively impact sales and marketing ROI.

The combination of these audiences and PureB2B’s comprehensive suite of lead generation solutions provides you with the ability to identify and engage with your target personas at every stage of the buyer journey.

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Review: G2

What do you like best?

What I like best about PureB2B is their targeting capabilities. I am able to target priority accounts with a specific set of roles/titles. The leads that are returned are high quality — I immediately place them into a marketing nurture campaign and have our SDR pursue simultaneously. While we are new to PureB2B, we have already closed an opportunity tied to PureB2B.

What do you dislike?

Biggest challenge I had was around setting up the Marketo integration. The sync works perfect now, but was missing from the set-up was a clear implementation guide. There are smart folks that work at PureB2B, but not sure they are as familiar with Marketo (so took a bit of time to get the information I needed to complete the lead sync).

What problems are you solving with the product? What benefits have you realized?

Two challenges PureB2B helps solve. The first is awareness – we are a relatively small, new company with great growth potential. With a limited budget and clear audience, we need to be efficient with our spend (minimal waste). PureB2B helps us get our content in front of the right audience. Additionally, PureB2B has sourced quality leads for our company.

Read Full Review Here

 

19. Blueconoic

BlueConic’s customer data platform liberates your data so you can activate your most valuable marketing asset — your first-party customer data.Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.

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Review: G2

What do you like best?

BlueConic’s technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform’s limits or reach out to customer support. The way BlueConic integrates with websites almost seems like magic; by placing a single tag you’re able to track almost everything and deploy website personalization. It’s one of the most powerful and flexible data tools we’ve used.

What do you dislike?

Right now, there’s no ability to view metadata about the profile data, such as date created or updated, which would be a very valuable benefit. In order to track the necessary data, you sometimes have to get creative with the profile attributes part of the tool, which can become a tangled mess if you’re not careful.

Recommendations to others considering the product

BlueConic is definitely a leader in the CDP and marketing data space. After looking at several similar tools they stood apart due to the tools intuitiveness and power, along with their great customer support.

What business problems are you solving with the product? What benefits have you realized?

We’re using BlueConic to create a centralized database of our users that is accessible to all of our other marketing tools.

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20. KIZEN

KIZEN

The 4 Major Innovations That Make Kizen Different

 

  • Seamless Connection Technology

Kizen brings all your teams, technology, and data together like never before. Collaborate across your company easier than ever before, ensure everyone is on the same page, and deliver amazing experiences across every customer touchpoint.

  • Zoe Personalized Intelligence

Zoe is the world’s smartest automation and intelligence engine. She uses data in real-time to deliver personalized experiences to customers and personalized insights to team members.

  • No Coding, Super Intuitive Interface

Kizen is as easy to use as everyday email, deeply customizable, and looks great on every device. Intuitive interfaces, visual builders, beautiful templates, and pre-loaded best practices allow teams to implement new capabilities in moments.

  • Everyone Wins Methodology

It is obsessed with making every member of the team more successful – helping them deliver consistently amazing, personalized customer experiences and make a bigger positive impact on the world.

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Review: G2

What do you like best?

It is provided with a fairly simple interface to handle, with a good distribution of the elements which makes navigation very intuitive in that sense, it is also provided with metrics that have been very useful when making a decision within my company.

What do you dislike?

Its price is quite high for small companies, so Kizen is definitely not an option for them

What problems are you solving with the product? What benefits have you realized?

I have been using it to improve the sales processes and the relationship with my clients since it has quite useful tools to improve the implemented marketing strategies and its feedback option is very useful when wanting to improve any option and we do not know at the moment how to start.

Read Full Review Here