Google tailors your ad based on the results you want. And, no matter which advertising goal you choose, Google Ads can help you across the board. There are many Google Adwords Tutorial available on the web but some oversimplify it, and some overcomplicate it. Don’t worry, we are going to tell you exactly how Google AdWords work and what you can expect by advertising on Google AdWords.
Google offers advertisements which appear in search results on google.com with the use of Google AdWords or advertisements that appear on other websites through the Display Network and Google’s AdSense program.
The key to how Google AdWords works is the Quality Score. Quality Score is generally how well an ad group, keywords, ad, and landing page relate to what a person is searching for, and how likely someone is to click on the ad.
Advertisers identify keywords they want to bid on, how much they want to spend, and create groupings of these keywords that are paired with ads. Google then enters the keyword from your account it deems most relevant.
Here Are Three Secrets That You Need To Know Before Jumping In The Whole Idea Of AdWords:
- Create Targeted Campaigns And AdGroups
- Use Several Ads
- Keywords on Ads
1. Create Targeted Campaigns And AdGroups
Novice advertisers would come up with a single campaign, single ad group and loads of broad keywords, when in fact, they could be divided into different campaigns. The secret to creating an organized AdWords campaign is targeting. Group related keywords into one ad group and related ad groups into one campaign. The organization helps you manage your AdWords account better.
2. Use Several Ads
Don’t be satisfied with one ad for your entire AdWords campaign. You need to have a number of ads on each ad group. This is to ensure that you come up with the most performing ad. The secret is to create multiple ads and monitor their performance. You can trim down the number of ads by removing the ones that aren’t performing well until such time that your campaign is left only with the most effective ad.
In terms of monitoring and tracking of ads, you need to check on data like the percent served, impressions, click through rate, cost per click and conversion. Identifying these data will help you gauge whether the ad is to be dumped or to be maintained.
3. Keywords on Ads
Keywords of ads draw impact. It attracts your potential customers. When a keyword is searched on Google, the keyword on the results is bolded. It means that the keyword on your ads will also be bolded. This will attract online users to click on your ads. Bold letters will make your ad more noticeable.
It’s not only the bold factor that matters. With keywords on your ads, online users will most likely click on your ads because the ads give a direct connection to what the online searchers are actually looking for. Imagine looking for “AdWords Expert” on Google and seeing an ad that says exactly what you are looking for – this will trigger a click to your ad.
These AdWords secrets will help you achieve AdWords success. They are proven strategies that increase your ads chances of being visible on the search engines, getting more clicks and increasing conversion rate.