April 17th, 2018 | Updated on February 20th, 2020
An astounding number of over one billion searches are performed on the internet every single day. An interesting fact about these searches is that more than half of these concentrate only on the first three results and around half of it never even go to the second page of the search engines.
So achieving a coveted spot on the very first page of the search engines is imperative to grab the attention of the potential customers.
This is exactly where Search Engine Optimization comes into the picture. It makes you stay relevant in this highly competitive business world. The following are top five reasons why your company needs SEO to thrive in the online space.
1. Customers Are Getting Research-Oriented
According to a recent study, around seventy percent of the consumers nowadays believe in researching a product online before buying it.
Thus, simply having a fully functional website will never be enough if it’s buried somewhere deep within the search rankings.
To make sure that you garner enough profits, a potential customer needs to find your company when he/she is researching for the product.
2. SEO For The Small Businesses
Smartphones, laptops, tablets, smart watches, and more are letting people find retailers, restaurants, and other such nearby businesses regardless of where they stay.
Search for local businesses forms a bulk of Google’s searches and the businesses that have SEO done get to instantly connects with the nearby shoppers. SEO gives the small businesses a chance to grow and reach out to the targeted audience.
3. Stay Ahead Of The Competition
There are only ten spots on the first page of any search engine be it Google, Bing, or Yahoo. You will know the significance of SEO by carrying out a simple test yourself.
Do a quick search using the keywords relevant to your business. You will see that there are millions of businesses that are competing to land those ten coveted spots. Without SEO, you are just out of competition in the online world.
4. Building Up Of Brand Credibility
The web users, by and large, only focus on the organic search results and not really the paid ads. A website having a high rank is generally filled with relevant and useful content that further drives the sales.
The blend of high-end content and a good ranking can work to boost the name of your company’s brand. A good SEO ranking imparts a positive feeling among the customers even before they dig in for details.
5. SEO As An Asset For Your Business
Paid search advertising is an option to get the name of a business on the first page of the search results. But you cannot call it an asset and the best way to describe the paid ads is that it is almost like renting an apartment.
The rent is paid every month, but there is no buildup of equity even after all the years of paying the rent. SEO makes the value of business improve over time.
Continued investment in SEO builds up your website, and the result is that more and more clients are drawn towards your website.
These five reasons should be enough to convince you about your pathway to success in the online world. The key to a thriving business starts with the right website ranking, and that is what the SEO professionals do for you.