May 19th, 2021 | Updated on December 22nd, 2021
Influencer marketing is all the rage in 2021. If you’re just getting started with influencer marketing, you need to think about what your influencers really want from mailers, and how you can deliver—giving them the best PR package possible. For the best ideas for mailers you can send to your PR list and influencers, keep reading.
Create Something They Can (and Want to) Keep Forever
It’s easy to send something disposable that just transports a product, but it’s so much more memorable to send something that your influencers can keep and cherish for years to come. Sending products in cute bags and boxes is a great way to show your influencers that you care about them.
Not only that, but by sending mailers that can be reused for other things, like makeup or jewelry, you’ll be helping to cut down on the environmental impact associated with single-use materials.
Something New and Exciting
Influencer mailers can get boring fast. Most influencers work with a variety of different brands and receive multiple mailers and packages per month. After a while, opening the same exact type of package can get really boring. You want your influencers to be excited about your products, so they’re eager to share them with their following.
A great example of a new and exciting mailer is Harper and Scott’s Loreal design, where they delivered a ball and a hammer that were both branded to match the campaign. The influencers had to crack open the ball with the hammer to reveal the products inside. Talk about creativity!
A Complete Collection
If you’re dropping a new line of something, whether it’s makeup, clothing, or something else, your influencers will always be wow-ed if you send them the entire line. Of course, make sure you only send the products that fit them. If you’re sending makeup, there’s no need to send every single shade (as they won’t be able to use all of them). If you’re sending clothes, only send clothes in their size to prevent waste.
A New Product
If you’re dropping something new, you should always send it out to your team of influencers. Customize the box and shipping materials to match the theme of the item you’re sending. There’s no need to overdo it with the packaging if you’re only sending one item, as influencers have mentioned many times in the past that they aren’t a fan of the huge packages.
You have to keep in mind that influencers receive many different packages each and every day from different companies, and huge packages can crowd their P.O. boxes while also creating a ton of waste.
A great way to wow your influencers is by sending them themed gifts for the holidays. Think about different types of boxes that would spark content ideas for them. For example, if you’re sending makeup you could send 10 of the best gifts to put into stockings, prompting them to share that content in that format on their social media pages.
These packages will prompt customers to make similar purchases for the holidays, increasing your revenue.
Make Sure it’s Insta-Worthy
Last but not least, make sure it’s totally Instagram-worth, just like Harper+Scott influencer mailers are. Social media is all about the perfect picture, so make sure that your influencers will be able to easily get the perfect ‘gram with your mailers.
Ensuring that your mailers are picture-perfect will help to increase revenue, as more customers are likely to click on a pretty picture than they are a poorly taken or ugly one. The prettier the package is, the easier it is to photograph.