January 16th, 2020 | Updated on June 30th, 2022
There are many people who’ve made a lot of money with Shopify, but there are also just as many who have given up out of frustration, and it’s easy to see why.
While Shopify is a very simple concept, a personalized online storefront that let’s you sell stuff, people seem to forget that actual knowledge about sales and marketing is still a necessary part of success when running a store, online or off.
The good news is that making money on Shopify is mostly a matter of strategy.
Just putting up a store and hoping for the best is a recipe for failure, but if you know what you’re doing, then Shopify can be a great way to make some money on the side, or even a full-time income.
Let’s go over four powerful tips you can use to boost your Shopify profits that really work.
1. Marketing Is A Must
In real life if no one ever visits your store, then you won’t make any money, and eventually your expenses will run you out of business.
Simple as that. Shopify is no different; if no one ever visits your store, you’re not going to make any money, and this is why you must market it.
You can market your Shopify store in a variety of ways. SEO is a good start so you can be getting some search traffic that’s easy to convert into sales.
Ad are amazingly good if you have the budget to make it through the testing phase where you’ll likely lose money until you find an ad that works.
And of course, social media marketing with Twitter, Facebook, an Instagram is a good choice as well so long as you know how marketing on social media actually works.
2. Make Money On The Back End
One huge mistake many Shopify stores make is that they don’t get their customers contact info, and if they do, they don’t do anything with it.
The reason this is a problem is the fact that it is much easier to market to customers who have already bought once than it is to acquire brand new customers. This is called making money on the back end.
The simplest solution is to get your customer’s email address, and add them to a mailing list. Be sure to send them a Shopify welcome email, to let them know that they’re on the list, and that they can unsub if they want.
Make sure you comply with all the regulations in your area, and use your mailing list to pitch offer, special deals, and helpful info. This can generate a lot of revenue with very little effort.
3. Hire A Copywriter
Whether or not your Shopify store converts visitors into paying customers comes down to a lot of factors, and the actual text on your site is a big one.
Learning how to write sales material is something that takes years to master, so consider hiring a professional copywriter to do it for you – you’ll be amazed at the difference this can make.
4. Take Shopify Seriously And You Will Be Rewarded
If you want to get the most out of Shopify, you have to take it seriously and treat it like an actual business. Always go over your site data, find weak points, and fix them.
Optimize your site for sales, then get targeted traffic through smart marketing and you’ll be making plenty of money before you know it.
