The Hottest Calvin Klein Ads Of All Time

November 20th, 2017   |   Updated on April 2nd, 2024

Calvin Klein launched his company in 1968 with his childhood friend Barry K Schwartz. Calvin Klein, the brand, will celebrate its 50th anniversary in 2018, which has always positioned itself at the leading edge of modernity, and that philosophy extends to its most iconic images, many of which have pushed social conventions to the brink — and beyond.

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Originally selling only coats, the company branched out into women’s lingerie three years later. But it wasn’t until the early 80s that Calvin begun his men’s underwear collection – and the rest is history.

Calvin went on to create some of the most influential and sexiest ads of all time. A new photo book from Rizzoli, simply titled Calvin Klein, delves into the scandalous, sex-drenched advertising campaigns that made the designer a fashion world provocateur, and we’ve rounded up the hottest in honour of the man himself, who turned 75 on Nov. 16:

Nathalie Gabrielle & Rick Arango. Santa Barbara, 1988

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Courtesy of Peter Lindbergh, Paris

Natalia Vodianova. St. Barts, 2003

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Kristen McMenamy. 1993

 

Mark and Kate. Calvin Klein ad 1991 #Models: #MarkWahlberg (@markwahlberg), #KateMoss #Photographer: #HerbRitts (@herbritts) #kateweek by @leo.wallin #happybirthdaykatemoss #mycalvins

A post shared by VintageMags (@vintagemags) on Jan 21, 2016 at 3:06pm PST

KATE MOSS photographed by MARIO SORRENTI, British Virgin Islands, 1993. Re-photographed, 2017. OBSESSED, by Calvin Klein; a new fragrance for Women and Men. @CALVINKLEIN @mario_sorrenti #joannfurniss #mmparis  #katemoss #mariosorrenti

A post shared by mario_sorrenti (@mario_sorrenti) on Jun 22, 2017 at 6:51am PDT

 

This shot by #RichardAvedon brought me into the @CalvinKlein family in 1980 — and I’m so honored that this image will be included in Calvin’s new #CalvinKleinBook, which showcases his iconic career! All book profits will directly benefit @GodsLoveNYC. #MyCalvins ????

A post shared by Brooke Shields (@brookeshields) on Oct 26, 2017 at 7:55am PDT

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I intimidate in #mycalvins. Daunting beauty @bellahadid wears a Calvin Klein Underwear Seamless bra and brief in the Fall 2016 global campaign. Photographed by Tyrone Lebon. Available for pre-order on calvinklein.com [US].

A post shared by CALVIN KLEIN (@calvinklein) on Jul 12, 2016 at 5:39pm PDT

@kendalljenner smolders in the Modern Cotton bralette from Calvin Klein Underwear. Photographed for @thelovemagazine by @studio_jackson. #mycalvins Available now. Link in profile to shop [US].

A post shared by CALVIN KLEIN (@calvinklein) on Mar 13, 2016 at 5:22pm PDT

 

Introducing @margotrobbie in deep euphoria, the newest fragrance from Calvin Klein. Available globally in August 2016.

A post shared by CALVIN KLEIN (@calvinklein) on Jun 30, 2016 at 9:08am PDT

@bellahadid wears the Seductive Comfort lace lift demi bra from Calvin Klein Underwear. #mycalvins ⠀⠀⠀⠀⠀⠀⠀ Available now. Link in profile to shop [US].

A post shared by CALVIN KLEIN (@calvinklein) on Oct 28, 2016 at 9:28am PDT

 

“It is driven by character; it’s about a woman feeling empowered and being her own person in what she wears.” —Pieter Mulier, Creative Director Calvin Klein ⠀⠀⠀⠀⠀⠀⠀⠀ Discover Calvin Klein By Appointment on the Calvin Klein Instagram page.

A post shared by CALVIN KLEIN (@calvinklein) on Jan 23, 2017 at 2:58pm PST

I take what I want in #mycalvins. @annaewers models the Extended Size bra from Calvin Klein Underwear in the Fall 2016 global campaign. Photographed by Tyrone Lebon.

A post shared by CALVIN KLEIN (@calvinklein) on Jul 18, 2016 at 2:47pm PDT

That same provocative pedigree lives on today, with a new generation of supermodels like Bella Hadid and Kendall Jenner and modern muses like Margot Robbie.

Source: maxim.com