Whatever business you run online, you will face a necessity of growing traffic for a website you own.
The answer to the question “why do I need more traffic?” is pretty obvious.
The more traffic your website gets, the more chances are to become a leader in your niche and outrank your competitors.
How will you benefit from this?
If your website takes leading positions on Google, you will attract more visitors to your website and get more money.
However, it’s not as easy as it sounds.
Remember that if traffic doesn’t convert into paying customers, it makes no sense.
So, how to gain traffic that will bring you customers?
In this guide, I will show you a couple of awesome methods to grow your traffic.
Shall we begin?
SIDENOTE: If you want to know how to find pages that send your competitors organic search traffic, watch this video:
1. Make Sure That You Revise And Update Old Content On Your Blog
There is a delusion among website owners that if you post more articles on the blog, you get more traffic. This is not true. Let me explain why.
If the visitors of your blog don’t read content and you highlight topics that don’t resonate with their interests, your efforts are absolutely useless. Likely, you can choose another method to push your blog forward.
Some of your previous posts might have gained lots of visitors’ attention.That brought you a spike of traffic back in the days. If those posts turned up the heat, you can replicate the same success.
Everything you will have to do is to update the best pieces of content and let your audience know about this. By the way, Google ranks the updated content much higher.
Let me give you an example of how effective it is.
Once upon a time, we published an article featuring the most actionable tools for competitor analysis. The post was getting about 50K visitors from Google per month. What an impressive statistic, isn’t it? Well, we decided to give this post another try. The graph below proves that this effort was a success:
We did it, again!
2. Show Your Kind Attitude Towards Your Customers
What does your target audience need from you? People want to find answers to their questions with the help of your content. We, at Ahrefs, use this method of “communication” with the audience. ‘Top pages’ report proves this statement:
We try to help our users resolve their issues. Thus, we cover all necessary information about our service and SEO in general that would be useful for the audience. Just check ‘Phrase match’ that you can find using Keyword Generator tool and get the ideas for an interrogative phrase “how to”:
You can see that the tool provided me with 195 phrase ideas for a given keyword. Use this method and be sure that your audience will always have an opportunity to find useful information with your content.
3. Running An SEO Campaign You Should Target Right Keywords
As I’ve mentioned in the introduction – you DO NOT need ANY traffic to your website. You need traffic that would bring you paying customers.
What do “right keywords” mean?
It means using those keywords that keep a searcher’s intent in mind. I’ll try to give you a clear understanding of what I am talking about.
FYI, the keyword that brings the most traffic to HubSpot blog is “how to make a gif” that was used in “How to Make an Animated GIF in Photoshop” post according to the ‘Top Pages’ report in Site Explorer:
You can see that it gets over 105K visitors per month and ranking over 7K keywords in the US only.
Keywords that follow a searcher’s intent tend to make miracles in terms of gaining traffic.
4. Avoid Keyword Stuffing And Use Long-Tail Keywords
It should be stated that long-tail keywords have a small search volume. But still, you can gain traffic using them.
How does it work?
It works under one condition – if you optimize content based on the particular topic but not on separate keywords.
Take into account that Google is smart enough and it can group individual keywords into topics. Furthermore, it understands synonyms as well.
What does it mean for you?
It means that a single page can rank for lots of long-tail keywords. To succeed in this method you should produce high-quality content on a given topic.
To find long-tail keyword ideas I advise you to use ‘Search Suggestions’ report:
Now, go ahead and choose those long-tails that can boost your traffic.
5. Don’T Shy Away From Using Your Competitor’s Keywords
It is not a secret that keyword research is one of the core elements of any SEO campaign. Hence, you will have to do a deep analysis of what keywords you should apply to your SEO. However, it could be pretty hard for those who know nothing about search engine optimization.
Likely, you can ‘borrow’ these keyword ideas from your competitors.
Assume that you’ve launched a website that offers some advertising services across India. You want to gain more traffic and acquire more clients for your advertising agency. Analysing your main competitors will help you understand what keywords you should rank for.
Advertising agency Litmus Branding seems like one of the top companies that Google discovers on request “advertising agency India.” Let’s see what organic keywords this company ranks for using Site Explorer:
‘Organic Keywords’ report will provide you with the list of keywords your potential competitor ranks for. Skim through the list and choose the keywords that would be useful for your SEO strategy.
6. Yes, Paid Social Media Promotion Works
Every piece of content you publish on your blog must be shared on social media channels. It is a proven method to enrich your website traffic. However, you must understand what social media platforms would work for your niche.
If you produce a product that is a part of visuals-related business, design or something similar, thus you should promote it on Instagram or Pinterest. Otherwise, promote your service on such platforms as LinkedIn, Facebook, Twitter, and Google+.
You weren’t mistaken having noticed that I advise you to use “paid” social media promotion. First thing first, this way of promotion is cheaper if we compare it to the PPC campaigns on Google. Secondly, you can get about 30K reach, 2K engagements on Facebook for $100 only. I bet it is worth trying.
7. Don’T Listen To All Pieces Of Advice You Get On How To Grow Traffic
I am sure you’ve seen dozens of suggestions on how to grow your traffic on the web. Some of these suggestions tell about boosting your traffic for free, the others tell how to increase the traffic with less efforts & low budget. I don’t want to say that all these recommendations suck.
I just wanted to remind you that you don’t need ANY traffic. Your aim is to get traffic that would convert into sales.
I advise you to do A/B testing of the methods I’ve covered in this post and see which one works for you. Everything depends on your niche. Something might not work for you but something will do for sure. Go ahead and try.
This post was intended to persuade you focus on growing traffic that would bring you income. There is no need to waste your time gaining traffic that is just as empty as air.
Follow the guides mentioned in this article and you will see that your website gets traffic that converts into paying customers.
If you have your own methods of growing traffic, please, feel free to share your thoughts in the comments section.
Don’t forget to tell your friends about these techniques on social media channels.
Author’s bio: Sergey Aliokhin is a Marketing Manager at Ahrefs. Apart from working at Ahrefs, he likes spending his time with family, studying martial arts, and plucking fat bass guitar strings.