Published on August 14th, 2019
Are you having trouble promoting your clothing business to new potential customers? Here’s how to create a strong digital marketing strategy that should help.
Do You Have What It Takes To Start A Clothing Business?
No matter if you have an eCommerce store, retail store, or a combination of both, you need to be online. That’s where people start their shopping journey. About 87% of shoppers start with product searches online.
That’s why you need a digital marketing strategy for your clothing business. You need to be in the best position to capture the attention of shoppers when they’re ready to buy.
Would you like to know how to create a digital marketing strategy that drives business? Read on to find out.
1. Know Your Target Market
The first step in creating a great digital marketing strategy is understanding your audience. This is what allows you to create messages that resonate.
It will also help you narrow down the marketing channels to target your audience. If your audience consists of moms in their 30s looking for designer kids clothes, they’re unlikely to be on Snapchat. However, the kids who are going to wear the clothes will be on Snapchat.
It’s an important distinction to make because the message to a mom is going to be way different than a 13-year-old.
You’ll want to narrow down your two main audiences and create key messages to target each audience.
2. Design A Great Website Experience
When you’re driving a digital marketing strategy for your clothing business, you’re going to need to send that traffic somewhere. That’s going to be your website.
You want the shopping experience to be first-class. It has to look great across devices. This year alone, smartphones will make up about a third of all online sales.
You want to make sure that your site is responsive and fast. Otherwise, you’re only going to lose the traffic you worked so hard to get.
3. Organic Search
You’ll want to capture shoppers when they’re ready to buy and early on in the buyer’s journey. This will ensure a steady stream of customers for your clothing business.
Organic search is a great way to do that because the content on your site can be positioned to target people across the journey.
For example, if you have a site that sells boots, you can have your product pages target searches for “where to buy boots near me.” That will target people ready to make a purchase.
For people who are still researching the boots that they want, you can create articles that target searches like “best women’s boots for winter.”
4. Don’t Forget About Social Media
You need to build a memorable brand for your clothing business. The best way to do that is through social media. It allows you to show off your latest styles and connect with engaged followers.
You don’t want to be on every social media channel. That’s too much to keep up with. Instead, pick one or two that you can master. You want to those channels to be ones that your target audience uses, too.
5. A Digital Marketing Strategy That Works
For a clothing business, a digital marketing strategy is a must-have. You simply cannot afford to sit on the sidelines.
These tips will help you create a digital marketing strategy that connects with your audience. Do you want more marketing tips? Check the marketing section of the blog often for more great articles.