November 14th, 2019 | Updated on June 28th, 2022
You care a great deal about growing your law firm, as you should. It’s your livelihood, after all. Growing your business isn’t always easy, and sometimes there’s a lot of competition in your market.
If there’s a lot of competition, leads might not come as easily or as steadily as you’d like. That means you will have to do some marketing.
There are many different types of marketing. Television, radio, and billboards are a few places where you could advertise for a price.
These types of marketing efforts are limited, though, and there’s a better place. Most people realize that internet marketing is crucial to building a business in today’s digital world.
You could pay for online advertising. All advertising and marketing efforts are likely going to cost you money.
However, you probably want to make sure your marketing investment yields results for you. You ultimately want leads, but to get them, you must reach people online these days.
One way to get all of your online marketing handled under one roof is to work with a law firm SEO company. If you’re considering working with an SEO company, here are four questions you should be asking them.
Don’t Forget to Ask Your Law Firm SEO Expert These Four Questions
Once you’ve decided to go with a law firm SEO company to help you with you internet marketing efforts, you will want to ensure that you find the right one for you. Ask your law firm SEO these four questions to find out whether your needs will be met.
1. Will You Communicate With Me On A Regular Basis?
A lot of law firm SEO companies forget that they work for you. They will take your money and make you a lot of promises, but they don’t hold up their end of the deal.
They fail to communicate with you about how your internet marketing campaign is going. It’s important you find an SEO company with excellent communication.
2. What Steps Will You Take To Get My Law Firm To The Top?
If you aren’t familiar with SEO marketing strategies, the process can be confusing. It’s important that your SEO company explain to you exactly what steps are being taken behind the scenes to get your law firm to rank in your market. For instance, is the SEO company investing in link building? Are they optimizing all landing pages?
3. Can You Do It All?
You should ask your SEO company if they offer comprehensive marketing approaches. Can they provide all of your internet marketing in one place? For instance, can they do pay-per-click (PPC) advertising, keyword optimization, content writing, and website creation?
4. Can You Guarantee Results?
This is an important question, even though the answer is no. No one can guarantee results, so you should be skeptical of a company that does.
Google has their own way of doing things. While your lawyer SEO company is probably good at getting law firms to rank on Google’s search engine results pages, the time frames can vary.