April 27th, 2021 | Updated on June 27th, 2022
Previously, digital marketing used to be a luxury but now it’s a sheer necessity to build your brand’s image. If you’re wondering how to make your business grow and don’t know which platforms to advertise on, then you’ve arrived at the right destination.
Navigating the digital medium can be utterly confusing but don’t worry, here are the six digital marketing myths that can be the reason for holding back your business’s growth that you need to be wary of.
Myth 1 – You Only Need Digital Marketing
You must be aware that marketplaces are on the verge of transforming into market spaces and we are in an era where business deals, presentations, etc are being made over WhatsApp messages.
Customers can be found on the internet and engaging them is of utmost importance. That’s why focusing on the digital forefront only is not the answer.
Myth 2 – My Business Should Be On Every Social Platform
Companies with technical expertise will succeed on LinkedIn, Twitter, YouTube and Facebook rather than platforms like Pinterest and Instagram where fashion and lifestyle businesses would do well.
It can be cumbersome to update all social media platforms with new and relevant content so it’s good to focus on 2-3 platforms.
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Myth 3 – It’s All About Followers
You must be aware of the stats and metrics that you can establish when developing your digital strategy like page views, followers, likes, comments.
They are considered great for any digital marketer but can also be misleading. If you go a little bit deeper into that and try to understand the time spent on your website, abandoned cart and conversion rates then you will get to know which people viewed, commented or even liked on your social media.
Myth 4 – SEO As A One-And-Done Process
A lot of information about a particular product is out there so making your content stand out can be a challenge. This is where SEO is used that can boost your brand visibility on search engines.
You should be aware that the SEO landscape is not a one-time ritual as Google’s algorithms keep changing every year. It’s ideal to optimize your website in a timely manner by planning out your budgets ahead of time.
Myth 5 – You Need Not Keep Updating Your Content Strategy
Try to think of your brand as a human with a distinctive voice having unique characteristics. Showing and saying the same things, again and again, is bound to get boring and make your audience shift towards other brands.
You need to come up with new and innovative ideas to find ways to get your messages across various audiences. The trick here is to revisit your content strategy on a timely basis. Recognizing the online conversation is good when you find new ways to contribute towards it.
Myth 6 – Negative Comments Are Negative For Business
Negative feedback is how you take it. You can either choose to brood over it or take it as constructive criticism. The former will surely guarantee your growth in the long run while the latter will leave no scope of growth.
What matters is addressing the feedback in a polite manner which will convert a disgruntled customer into a loyal one. This is what all customers expect from you.
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