Published on October 4th, 2021
Today, we face issues that affect us globally every single day. Human rights, climate change, poverty, war. There are so many things that need to be talked about.
No matter how big or small your initiative to make a sizable difference in the world, it deserves to be heard. This is why you need to do everything possible to promote your campaign for change, and to get people interested in your social cause. After all, there is strength in numbers.
In this blog post, we’ve listed down some key ways you can raise awareness for your social cause.
1. Utilize Social Media
In today’s fast-paced world, social media is the key to creating an impact. We use social media to communicate with our loved ones and with everyone we know. More than 4 billion people use social media every single day.
Therefore, it’s best to use this platform to spread the word about your cause. Start a Facebook group, Twitter account, and a community site that reaches out to the wider community.
Connect with other activists or people who are passionate about your cause. The best way to do this is to create a spreadsheet of all activists you can find on Facebook, Twitter, and Instagram, and MD them regularly.
You can also sign up to relevant social media groups, and share the information that you find with friends and followers online. This way you’ll be passing along important information, and making it easier for people to educate themselves about your cause.
On your social media pages, you should also promote your conferences, events, marches, and virtual sessions. Create an eye-catching poster and share it, and ask your followers to do the same.
This will help your posts get more traction. If you have a limited budget, sites like Poster My Wall have plenty of campaign poster templates that you can customize and upload in minutes.
2. Connect With News Outlets
Try contacting news outlets, or contact the journalists from these news outlets, to get featured stories on your cause. Make sure to do this when news outlets will be the most likely to respond.
For instance, if you’re a climate activist, news organizations will most likely respond to you around Earth Day or when a major climate event happens. You should contact these outlets via email, phone calls, and social media.
From radio interviews to TV interviews to popular magazines, there are several ways to get your message to people. If you have the budget for it, you can even take out an ad in the local newspaper.
3. Partner Up With Companies And Organizations
Think about the organizations and businesses that are close to your heart or do the same work you do, then reach out to them and partner with them.
If you’re looking to start a campaign that will make a big impact in a very short amount of time, it would be a great idea to partner up with brands that have a sizable presence in the global market.
Start by reaching out to organizations that are close to you – for instance, companies that operate in your locale.
Then, shortlist these based on extensive research on what they do, what they’ve accomplished, and how they might be able to help you. Once you’ve made your final list, start reaching out through email and phone calls.
Climate activist Greta Thunberg partnered with UNICEF in 2020 to help children who suffered during the pandemic.
Using UNICEF’s global reach both online and with government officials, she was able to act as an ambassador for change and donate millions of dollars to provide food and shelter to thousands of families.
4. Post On Websites And Blogs
One of the best ways to raise awareness about your cause and get people interested in it is by simply getting the word out as much as possible. Write articles on the importance of your cause.
For instance, if you’re a women’s rights activist, tell a story about a woman in need – talk about what problems she faced and what people can do to help.
Similarly, if you’re a climate activist, write an article based on the latest scientific research about the importance of going carbon negative.
Once you’ve written your article, send it to as many websites and blogs as you can. Let them know the importance of your work, and how having your article on their website will get it more attention.
In return, the websites will receive organic viewership and the chance to make a real difference.
You can also send messages and newsletters to local businesses, government officials, and community leaders to spread the word.
5. Participate In Events And Conferences
Research shows that people are more likely to listen than to read, which is why you need to get your message across by speaking to the public.
If you’re an animal rights activist, search for any and all conferences or events on animal rights. Then email them and ask them to allow you to
speak. You can even send in your speech or a list of talking points so that the request seems legitimate.
Take someone to each conference or event you speak at, and then post the video online and share it. The more traction you get, the bigger the crowd at your next conference will be.
This will also increase your chances of being invited to another conference. Speaking at such events can also go a long way in spreading your message and boosting your credibility.
Vegan activist Genesis Butler began speaking about veganism and animal rights when she was just 9 years old. Today, she regularly gets invited to talks and conferences to spread her message. Therefore, this strategy allowed her to grow as an activist and make a difference.
These strategies, whether implemented on a small or large scale, should help you get the word out about the social cause that’s close to your heart.
Remember to start by implementing change within your neighborhood, then branch out to other areas through partnerships, speeches, and social media.