Published on December 5th, 2019
If you’re looking to tap into a niche market that is currently brimming with potential, look no further than relationship counselling.
Should you decide to start a business in this market, one thing you can be sure of is custom — so long as there are couples out there who are in need of love coaching, then you’ll have a constant string of customers coming through your doors.
Starting and running a relationship counselling business can prove incredibly rewarding both on a professional and a personal level.
As is the case with relationships, however, taking on this challenge will never be straightforward. To find out what you must do to avoid all the pitfalls of starting a relationship counselling business, be sure to read on.
1. Get Insured
As you will be working with members of the public in a close one-on-one/one-on-two capacity, it’s essential that you take out public liability insurance.
This will protect you against the plight of being sued by members of the public (either genuinely or fraudulently) whenever they claim to have been harmed in some way or another by your business.
When taking out this type of insurance, it’s important to shop around and get the best deal possible.
Also, it’s important to be truthful with prospective insurers, as this will help you to forge fruitful relationships with them going forward.
According to Hiscox, insurers will use the following information when calculating the cost of your public liability premium, so make sure, to tell the truth with regards to them:
- The size of your business
- Your location
- Your industry
- The nature of your business
- Your turnover
- Your previous health and safety record
2. Hone In On Your Counselling Niche
There are a whole host of different types of relationship counsellors out there. If you’re to attract your ideal clients, you have to hone in on your counselling niche and offer a specific type of coaching service.
A few fields that you can enter into in this instance include:
- Counselling for different types of relationships (business, family, romantic)
- Counselling for Millennial and Generation Z couples
- Counselling for recently engaged couples
- Counselling for couples that want to go into business together
- Counselling for couples that have recently announced their intent to divorce
- Counselling for parents
3. Provide Extra Resources
No matter how good of a coach you are, your sessions aren’t going to be enough to fix your clients’ relationships just like that.
They’re going to need extra resources if they’re to truly mend the problems that are ruining their relationships, as this kind of endeavor needs to be undertaken over a sustained period of time and not just over the course of one hour.
Here are three extra resources you should consider making available to your clients:
- Conflict resolution checklists
- Podcasts/video playlists that discuss relationship problems
- A blog where you provide ongoing content relating to general relationship problems
If you believe you’ve got what it takes to fix the troubled relationships that total strangers share with one another, then you should take the above advice and get your relationship counselling business up and running.