Published on November 16th, 2019
If you’re a card designer, wedding invitations present the perfect opportunity to work on some great printing techniques to create an art piece that isn’t part of your usual workflow. Settling on the right wedding invitation card design can be tough.
You have to factor in what font to use, which style to choose, and above all, how to make it unique and personal for the couples in question.
Whether you’re planning to send a wedding invitation to a friend, client, or for your wedding, there are a few card design tips you should consider.
1. Timeless Typefaces Sell
The font you use on your wedding card will determine how good your invitation design will be. You should try stepping away from the novelty styles, and settle on a typeface with a lasting impression.
Formal, classic themes like Caslon or elegant scripts like Allura will look timeless when you pull them out decades later.
Stay away from distressed, and grunge fonts that may seem cool, but will make your design appear too informal and flyer-like.
Typefaces with different weights are great too. However, if you love a font design of regular weight, make sure that the bold and italics weights are available.
2. Emphasize The Details
The theme executed on different types of font and paper will look different. This means that you have to pay attention to the key design details and materials. For instance, before you order print invitation, specify the texture and density of the paper.
You’ll have a hard time reading the fine print on textured paper, plus some shades may look different on glossy and matte paper.
When designing wedding invitations, different types of monograms, like the name of the groom and bride, are important.
Monograms can be done by conveying or embossing on the invitation itself. Any changes in the color of your project will change the whole feel and look of your invitation.
Color is a perfect way to add theme and personality to a functional and classic layout.
3. Use A Cool Ampersand
Most wedding invitations cards use two names with “and” between them. You can make your wedding card look more appealing by switching the “and” for an ampersand. An appealing ampersand isn’t just appealing to work with, but can add a great design element.
The ampersand can use the same or different typeface as the names. You should, however, settle for those that match the personality of the couple and can add something unexpected to the design.
4. Think About The Practicalities
Before you think of designing your invitation card, there are a few practical issues you should consider. First, you have to know the dimension of the card you’ll use. Also, will the orientation be landscape or portrait?
While most wedding invitations are designed to fit a standard envelope sized paper, when sending to a professional printer, they may choose to use a standard-size envelope.
That’s why it’s best to get in touch with your printer to get advice on the right size to use. If you’re buying the envelopes yourself, size them to fit your chosen envelope size.
5. Create A Timeless Wedding Invitation Card
Wedding cards say a lot about the people getting married. Minimalistic designs are slowly getting faded out, but for weddings that don’t have a strict theme, traditional designs look great if done beautifully.