February 22nd, 2020 | Updated on June 28th, 2022
Artificial Intelligence, which is moving ahead at a drastic speed, is making its presence felt in multiple fields. This machine learning is enabling computers to self-learn and react appropriately. Using AI, we are having self-driven cars and medical diagnostics.
It is enabling machines to make quick decisions, reducing traffic fatalities, improving the efficiency of the transportation grid, giving solutions to reduce carbon emissions etc.
It is also making its presence felt in the digital marketing world. Talking exclusively of the digital marketing world, let’s see how a good digital marketing company is using AI to make an impact.
1. Understand The Target Audiences
In marketing, understanding the target audience is the most important yet complex thing.
It requires handling and analysing massive amounts of complex consumer data and predicting consumer behaviour based on it.
Using AI, this can be done easily and efficiently and you can even divide users based on their demography, interests and economic status.
2. Improve The User Experience
The whole exercise of marketing is to target the right customers and provide them the best experience.
Using artificial intelligence, a good digital marketing agency ensures to provide the right and relevant content to users based on factors like historical data, location, past behaviour etc.
Getting personalized attention often makes an impression among users that you care for them and are thus best suited for their requirement.
3. Make Marketing Effective
AI in digital marketing, besides personalizing the customer experience, also helps in predicting the behaviour patterns.
As you can access data across the web, this can be then utilized to figure out the existing and upcoming trends. Based on these trends, you can figure out your target potential leads.
Thus, it helps in focusing on the right set of people who are more likely to convert rather than focusing on every tom, dick and harry.
4. Increase Productivity
The AI algorithms are used in automating the repetitive and draining tasks. For instance, using chatbots frees up the human time and resources, which can then be utilized in core business areas for improving both the top and bottom lines of companies or businesses.
The automated processes perform mundane tasks more efficiently and quickly than humans, which save both time and money.
The customer satisfaction also increases as there are minimal chances of error, which is very much a possibility with human handling.
5. Email Marketing
The digital marketing agency often makes use of email marketing, but flooding the inbox of users with promotional mails simply irritates them.
Using AI data analysis, they can figure out which users to approach through this marketing mode, when is the most opportune time during the day/week to send emails etc. This increases the probability of users opening the mail and going through it.
AI also helps in recommending the frequency to send such emails and personalizing the email content based on their preferences and behaviour.
These are few of the many ways in which Artificial Intelligence is helping in digital marketing efforts.