Updated on October 7th, 2019
Google’s benefits can only be cashed upon when you know how to do SEO or search engine optimization. It is not easy to grasp the search algorithm for Google and if you want your website to be on the top try and look for tools which can guide you into doing so.
A tough task otherwise SEO has been now simplified thanks to the different SEO tools and software available. We have brought together a list of the best SEO tools. These are suited to handle all your SEO needs and most importantly they are very effective in doing so.
Not very difficult to handle any layman can use these tools to monitor the SEO capability of his website. Going through the list you can pick up the tools which may seem worthwhile for the purpose you are looking at.
Plus you also get the advantage of high reach something you cannot attain otherwise.
Keyword research tool with the most accurate keyword difficulty score which makes it simple to find profitable keywords you can really rank for.
Get real-time keyword SEO difficulty in one click and expand your keyword research thanks to immediate Google SERP analysis based on specific SEO metrics.
Great ad hoc keyword search. Low price. Keyword lists and management functionality. Detailed related keyword suggestions. Google SERP-specific keyword tool.
No broader SEO tooling capabilities beyond keyword-specific querying.
KWFinder.com is the go-to SEO tool for keyword research and investigation. While its narrow focus and lack of broader feature set preclude it from garnering an Editors’ Choice, KWfinder is an affordable, easy-to-use, and inherently valuable tool to have in your SEO arsenal.
2. Screaming Frog
Screaming Frog are an innovative search engine marketing agency offering search engine optimisation (SEO) and pay-per-click (PPC) advertising services.
Screaming Frog is a downloadable tool that crawls the URL you enter and finds potential SEO problems that will hurt your rank. Some of the issues it searches for include broken links, faulty redirects, missing metadata, duplicate content, and more!
What Do You Like Best?
How simple and fast it is to use. This is an effortless tool that gets the job done more quickly than any of my other crawling tools. It is so simple to learn that everyone at our agency uses it on a regular basis.
What Do You Dislike?
The interface is a little outdated, but hey, it works!
Recommendations To Others Considering The Product
Test it out – you’ll be impressed by the time it saves you.
Seobility checks your complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section. Of course, you can also analyze all problems of a single page in our page browser.
For a sustainable and continuous review of your website, each project is constantly crawled and analyzed by our crawlers to track the progress of your optimization. You will also be notified by our monitoring service with the status of your website via e-mail, if server errors and major problems occur.
SEO tools are common, from the best of the best (i.e expensive tools) such as Ahrefs and Moz to little know keyword tools such as Jaaxy (which is what I personally use for my keyword research).
Me being an SEO-er and search engines being my #1 source of traffic for my web properties, I am constantly “on the hunt” to find that next great tool that can show me data and numbers to continue improving my SEO efforts.
Today, I stumbled up SEOBility, a tool I have not heard of just yet (and probably you haven’t either) and I decided to try on their free 1-site trail and bring to you this SEOBility review which I think you’d find interesting if you are interested in checking your website’s SEO.
4. Answer The Public
The auto suggest results provided by Google & Bing are a goldmine of insight for today’s marketeers.
As you type you are presented with an aggregated view of the questions & therefore a hint of the motivations & emotions of the people behind each search query.
It’s perhaps one of the best but most underutilised sources of research for content ideas. This is search insight that could and should be used by any marketing team. Creative, PR, Content, SEO.
What We Like:
Seobility delivers high-quality information for free. Small websites can gain a wealth of information just using Seobility’s basic tools.
What We Don’t Like:
For large websites such as online stores, you’ll need a pro account to unlock the information you need.
Generate as many website reviews as you like and track your progress in real time.
With our in-depth website analysis learn how to improve your website rankings & online visibility through SEO, social media, usability and much more. Track & fix your website’s weaknesses!
Do Your Competitors Always Seem To Rank Higher Than You?
Discover which keywords they are targeting and adapt your strategy with our Competitive Analysis tool. Get an immediate overview of what your competitors are up to!
What Do You Like Best?
I like that Woorank has a powerful platform to analyze and optimize SEO for any site.. I also like how they offer a free site audit and a 14 day free trial period. I also like how they offer white label reports, which is great for agencies. I also like how you can get help from a certified expert.
What Do You Dislike?
SEO can be a hard process to understand and Woorank doesn’t necessarily do the best job of making it super simple to understand. However, I realize the software was built for people with some prior SEO experience
What business problems are you solving with the product? What benefits have you realized?
Helps my business analyze the customer’s website and provide them with a detailed SEO analysis and reports.
6. Responsive Design Checker
Internet use is no longer limited to desktop devices of yesteryear. Rather users access the internet from their home, their tablets, and their phones. Responsive design gives your website the flexibility to attractively display content regardless of device size.
Designers and developers work together to wireframe, or outline, the website. This phase must consider user experience (UX), interaction with site elements, and results in a basic design concept.
With basic elements determined, designers craft designs for various screen sizes while maintaining brand integrity, layout and user experience consistency. As screen sizes decrease, elements often stack, scale or collapse into expandable sections.
Responsive Design Checker is simple tool to check responsiveness of your website across common screen sizes.
Quora, the online question and answer platform, is a great place to start. Simply type in your search term and watch as questions appear that are being asked by individuals in your audience.
You can use these insights to further your keyword research as a companion to a keyword tool, such as those listed here. Plus, Quora is completely free to use.
I got banned from quora for nothing. They made false allegations just to get me removed. I have not done anything wrong. It seems they just didn’t like my answers even though it was the truth.
Ahrefs is everything you need in an SEO tool and more. You can use the Ahrefs suite of tools to explore your website’s SEO, find keywords for your content, explore what content is getting the most traffic online, perform a site audit, and more.
Ahrefs boasts that with their plans, you have access to 12 trillion backlinks, 4 billion keywords, and 1 billion pieces of content. The basic monthly plan will cost you $99 a month, but for heavy-duty SEO work, you can’t beat Ahrefs’ abilities.
Exceptional site-specific and internet-wide crawling capability. Solid ad-hoc keyword research. Comprehensive domain monitoring and comparison.
No built-in keyword organization and management. Limited SEO reporting. Bare-bones UX.
Ahrefs is a solid SEO tool with top-notch web crawling capabilities and backlink indexing. The keyword research features and basic UX leave much to be desired, but Ahrefs covers all the primary SEO bases.
Without any installation, continuously analyze your web pages to detect quality and loading time issues. You can see the evolution of your pages’ major performance indicators on your dashboard at any time. We’ll also send you weekly, emailed reports.
How does your website rank in comparison to your competitors? If your site is 20% slower, its loading time will be noticeably different to your users. Dareboost can make sure that your loading time and the quality of your website is an asset rather than an obstacle to the users’ experience.
Pros: Very easy to use, straightforward, and not hard to teach others how to use. Very helpful in allowing our team to see if there are problems with web sites we are managing.
Cons: Sometimes it can take a while to get site speeds, but that is typical for most platforms like this.
10. Moz Keyword Explorer
Moz is known for offering high-quality SEO tools for your SEO strategy. However, the Moz Keyword Explorer is an excellent tool for prioritizing your keywords. Type in your the keyword in question into the form and let Moz deliver monthly search volume, a difficulty rating organic CTR, and more.
Using the Priority rank, you can see how well your keyword balances higher volume and organic CTR with lower difficulty. A higher priority ranking helps you choose which keywords should be first on your list.
Great tool for tracking website rankings, SEO, and analytics. It provides a snapshot of important metrics, so you can quickly know where a site stands among the competition. I find the tool particularly helpful as a browser extension, which allows me to determine site influence immediately, without the need for any further investigation.
Pros and Cons
- Website Ranking
- More robust tracking of backlinks
- Likelihood to Recommend
Moz works great if you’re looking for an easy-to-use tool to track website performance and ranking. I would recommend it to businesses who rely upon search engine optimization, including keyword searching, and crawling.
If you’re a small business owner, you might find it more expansive than necessary. I wouldn’t recommend it if you’re a small shop looking for a few basics.