Published on August 10th, 2019
Social media has gained momentum in the last few years and nowadays it is important you know what people feel about your brand.
In that context, social media is a crucial help and you get to know what is being liked about your brand and what not.
In case a customer is not happy with your product and voices his concern you can quickly resolve the matter and gain his favor.
Social media management involves keeping the people happy and influencers are also key in developing the relationship.
However, for anything to be successful, you must be able to track where your brand is being mentioned on the internet and that is where we are going to help.
Here are 25 Tools to Track Your Brand Mentions on Social Media. These tools are effective in notifying you when your brand gets recognition.
Whether it is positive or negative you can use that information to plan your next marketing strategy.
1. Mention
Mention is a social media marketing suite enabling brands and agencies to drive the conversation: be in the know and spread the word.
Review: G2
What do you like best?
Mention is one of those amazing things that I just don’t need to think about- it provides me with a timely heads- up of all media mentions and organizes all of the information in one platform, so I can keep my focus and attention on other matters– which is a big value as a startup founder juggling a million things.
What do you dislike?
Because I tend to use it in “autopilot” mode, I’m sure there is a lot more functionality that we could be using. That falls on me and my team to dive in and figure that out- I’m sure questions will follow along with some “ahhh, that’s brilliant!” statements.
What problems are you solving with the product? What benefits have you realized?
It helps me easily track, monitor and organize our media mentions from one place- I also love that it provides a ranking of influence for each mention or article. This is really helpful.
2. Buzzsumo
Buzzsumo allows you to set up alerts for your brand, competitors, keywords, authors, domains, and even backlinks. You can refine your alerts to cover just the title of an article, or to search the full text of articles. You can even set it to send an alert when somebody creates a new backlink to your site.
Review: FinancesOnline
BuzzSumo is one of the top social media analytics tools. It comes with a very powerful social media search engine that helps you find and analyze the best performing content related to a specific niche. The search engine is responsible to sweep the web for the required content and listing the content sources based on their success rate (number of likes and shares.)
With the best content available to you in a matter of seconds, you get a lot of time to analyze the content for the reasons it’s performing well in social media. As you get insight into the factors that make the content successful, it gets relatively easier for you to plan and create effective and promising content for your target market.
3. Keyhole
Use advanced hashtag analytics, media monitoring and social media analytics to understand the full volume of any conversation and the people behind them. Keyhole’s main difference from other tools is its limit in platforms it monitors.
It is another tool that puts focus on analytics, however, in addition to mentions analytics, they offer account analytics. But first, let’s talk about brand tracking.
Keyhole lets you interact with mentions without leaving their platform as well as shows you an in-depth analysis of them.
Review: G2
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating.
Use Keyhole’s dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels.
The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity
4. Hootsuite
Hootsuite is the world’s most widely used platform for managing social media. More than 15 million users, including 800+ of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard.
Review: g2
What do you like best?
I love how vast Hootsuite is. You can use Hootsuite for social media analytics, posting, sharing or blogging, measuring your performance, content management, I can go on for days. I downloaded the mobile Hootsuite app for Android to my cell phone, as well as added the Chrome extension to my browser.
What do you dislike?
I am actually having one issue currently with content that posts to my company Facebook pages. When I use the AutoSchedule feature and this includes a little backlink that will send clickers to the desired location – my problem is when I use this feature for Facebook, it does not include the Owly Link. Only on Twitter does it include the link. I contacted support but he was asking for a screenshot and at the time I was unable to further assist him with the information he needed. I will revisit and contact support at a later date.
Recommendations to others considering the product
I would recommend adding Hootsuite to the budget if social media (content) managing is in your line of work. They take loads off your shoulders with their easy-to-use extension, mobile app, support bot, help desk, and AutoSchedule Feature. Also the different Streams you’re able to use or create can come in handy.
What business problems are you solving with the product? What benefits have you realized?
I use Hootsuite across multiple platforms including my cellular device and my desktop computer via the Hootsuite Chrome extension. I use the tool to share, re-blog, post, and create content. I also love the ease of measuring your analytics. No new vocabulary to learn or fancy gimmicks.
5. Mentionlytics
Mentionlytics is a complete Web & Social Media Monitoring solution. Discover everything that is being said about your brand, your competitors, or any keyword. Our monitoring engine will scan for your mentions on Twitter, Instagram, Facebook, Youtube, Pinterest and all web sources (news, blogs, etc) and display them in Hootsuite.
Review: Hootsuite
Mentionlytics scans the web and social sources to look for mentions of your brand, even when you are not tagged. You’ll also see the emotion and sentiment information for every mention, so you can tell at a glance when there’s an issue you need to address.
6. NetBase
Review: Software Advice
NetBase is a cloud-based social media analytics tool for small, midsize and large brands and marketing agencies. Primary features include social media monitoring, brand health monitoring, campaign performance measurement, dashboards and reports.
It monitors posts from social media and captures what people are saying about brands. It can understand sentiments behind written text through its Natural Language Processing (NLP) engine. This allows the system to reveal consumer information such as attitude, willingness to purchase and needs.
7. TweetDeck
The most powerful Twitter tool for real-time tracking, organizing, and engagement. Reach your audiences and discover the best of Twitter.
Review: FinancesOnline
TweetDeck is a free application that enables Twitter users to manage multiple (unlimited) Twitter accounts from a unified interface. TweetDeck is a reliable tool for businesses that are looking real-time tracking, organizing, and engagement capabilities on Twitter.
Currently being developed by Twitter, TweetDeck is widely used by individuals, organizations, and even large corporations to manage and organize unlimited number of Twitter accounts and monitor hundreds of Twitter lists, Twitter searches, hashtags and more.
TweetDeck provides users with customizable social media dashboards that allow them to send and receive tweets aside from managing and monitoring Twitter profiles. According to Twitter, TweetDeck is the most popular Twitter application to date. TweetDeck can be deployed as a Web app, a Chrome app, or a desktop app.
8. Social Mention
Social Mention has a very simple interface. It merely presents you with a search box (marked Trends) and a list box, with choices for All, Blogs, Microblogs, Bookmarks, Images, Videos, and Questions. You then click on a Search button to discover where your keyword term has appeared in recent times.
If you use your brand name as the key term, Social Mention helps you discover references to your brand.
Social Mention monitors more than 100 social media properties directly including Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. It is a free tool and offers an API for developers who want to interact with the Social Mention site programmatically.
Review: TrustRadius
Currently, my company is using Social Mention to analyze campaigns and their performance. Social Mention helps you to find the real-time count of your brand mentions and tags in social media like twitter, facebook and others. Since Facebook and Twitter have the largest number of users, these mediums are a great platform to run campaigns and promote your brand, but it is difficult to track the performance where Social Mention helps and analyze the future predict of the campaign performance.
Pros And Cons
- Keeps real-time data tracking of campaign and brand performance
- Predict future performance
- One can analyse which campaigns and marketing to be done in future to increase sales.
9. Boardreader
Boardreader is ideal for searching for a specific term, your brand for instance, across a range of forums and digital places.
Like Social Mention, Boardreader has an extremely simple interface. All it presents you with is a search box and a button to click on.
You can enter your brand into the search box and generate a list of mentions of the term on a range of forums over the last two years.
Review: Influencer Marketing Hub
It provides you with a range of search option, including the type of post, date range, language, domain (if you want to link your search to a specific domain), way to sort, and the number of results per page. You can also take an Advanced Search if you want more granular data.
Another very useful feature is that you can select to graph mentions of your term. This makes it clear if there are any patterns or any particular days when interest in the phrase spiked.
10. Tweepsmap
Tweepsmap will display the hashtags and keywords on an interactive hashtag map where you may drill down for further insight. See the events as they unfold and travel through the universe. We’ll also measure the tweet reach of any individual tweet, group of tweets and re-tweets.
Review: Capterra
Pros: My favorite feature of Tweepsmap is the pipeline tweet scheduler tool. Using this tool you can put your tweets on autopilot knowing they will deploy at the best time based on where your audience is in the world.
Equally cool is the ability to see where in the world my followers are from, and the ability to drill down to the local level and then generate a list of everyone that follows me in a particular town.
The customizable DM tool is also very powerful and I have used it successfully in the past.
I highly recommend Tweepsmap to anyone looking to take their Twitter success to the next level!!
Cons: Wish their was a faster way to connect with relevant people, however, I think following people without manually approving them first is against Twitter’s TOS so I can’t blame Tweepsmap for not having this functionality.
11. Followerwonk
Followerwonk helps you explore and grow your social graph.
- Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet?
- Find and connect with new influencers in your niche.
- Use super-actionable visualizations to compare your social graph to others.
- Easily share your reports with the world.
Review: FinancesOnline
Followerwonk is a Twitter analytics tool that allows users to gather and analyze information on Twitter users, determine trends in the mentoned social networking tool, and expand their reach to widen their audience, increase their follower base, and forward their business goals. This analytical platform helps businesses discover existing and potential followers, identify them by category (location, sentiments, who they follow, etc.), compare Twitter accounts, and more.
With Followerwonk, businesses are able to identify and engage brand influencers in their specific niches, contrast relationships with friends and competing brands, and effectively optimize brand campaigns by matching activities that attract and engage followers. The application also makes it easy for users to visualize their data and share their reports with just a few clicks of the button.
12. SumAll
You’ve already done the hard part. Let SumAll help you grow your business by automating all your social media and marketing needs.
Review: Capterra
Pros: 1. I love the automation of thanking my top contributors. 2. I love all of the options for automating posts 3. Set it and forget it. 4. No fuss, not too many options 5. Easy, crazy easy 6. Love that the color and all that is done. I don’t have to format anything!
Cons: I’m a bit unsure if the service benefits my company at all, but I’m not sure that it a “con.” I would say that’s more of a neutral comment. I have 2 negatives and they aren’t bad. 1. I would imagine some would like to be able to customize the colors. The site says the colors are optimized for each social feed. However, I know some companies wouldn’t be so likely to post some pink and purple stuff. 2. My other negative is that I’m not sure if I will eventually have to pay a fee if I desire to keep using the service. The site claims we should enjoy the free use and view it as a “soft launch.’ I’m all for free stuff, aka I’m not complaining.
13. Google Alerts
Google Alerts lets you monitor the entire web for mentions of your company, your competitors, or other relevant topics. Just sign into your Google account, go to the Google Alerts page, and type a keyword or phrase into the search box. You’ll get an email notification every time Google finds results relevant to your alert criteria. You can set alerts for specific regions and languages.
Review: alternative
Google Alerts is an internet monitoring website that keeps up with mentions and changing trends of a topic. It covers various categories such as news, media, finance, business, sports, technology, health, and others.
14. Nexalogy
An astrophysicist discovered that the best way to study black holes is to examine how stars interact with each other. He created algorithms to map relationships between the stars and gain a fresh understanding of the universe.
In 2006, Nexalogy began to apply the same algorithms to analyze connections between words and the people who write them throughout the social web. Nexalogy’s technological outputs are the result. Instead of black holes, we reveal undiscovered risks, opportunities, and hidden intelligence.
We make sense of the ever-expanding universe of social data to enable companies to make smart decisions — and to see their world in new ways.
Review: Hootsuite
Interactive interest maps give you a visual look at trending topics and discussions relevant to your brand. You’ll see only the most relevant conversations on Twitter, so you can focus on the data that matters.
15. Crowd Analyzer
To empower your business with the most accurate and relevant data when it comes to listening to your customers on social media and ultimately create the most successful social media campaigns & marketing strategies. First Arabic-Focused and Internationally-Recognized Social Media Monitoring Platform.
Review: Hootsuite
Crowd Analyzer is a social media monitoring & analytics platform. With Hootsuite, Crowd Analyzer enables you to precisely listen and engage with your customers on social media. Crowd Analyzer monitors major social channels like Facebook, Twitter & Instagram as well as Blogs, Forums & News.
