Published on June 27th, 2024
Choosing a business domain name is as crucial as selecting the perfect brand name and logo for your online presence.
A well-chosen domain name can significantly boost your brand’s visibility, enhance SEO potential, and improve customer usability, thereby enhancing your online business credibility.
By following these five strategies, you can confidently select the right domain name for your business, setting the stage for your online success.
1. Reflect Your Brand Identity
The name should represent the identity of your brand. It has to summarise the identity and core values of your business.
A proper domain name that syncs up with your brand makes it easy for customers to identify your business and remember the same.
For example, if your business is related to sustainable fashion, then a domain like ‘EcoFashionHub.com’ directly states your brand’s focus and is easy for customers to identify.
2. Keep It Short And Memorable
A domain name needs to be simple. Users find short names much easier to type, tweet, or remember.
The domain name should be of 6 to 14 characters. Long or complex names are likely to be mistyped and difficult to remember.
For example, ‘Shoes4U.com’ is more effective than ‘BuyQualityShoesOnline.com.’ A short domain name helps for a better user experience and increases the chances of ranking better in Google searches.
3. Use Keywords Wisely
Using the right keywords in domain names can improve search engine optimisation (SEO), making it easier for customers to find your business on the web.
This would help your rankings in search engines for keywords relevant to your industry or services.
However, you need to use your keywords naturally and not stuff them. A domain like ‘BestBakeryAustralia.com’ means using keywords like bakery and Australia without making them feel stuffed.
4. Avoid Numbers And Hyphens
Numbers and hyphens also inflame your domain name, which seems rough when communicating verbally.
People will need to find out if they should use a numeral (3) or whether it should be spelt out. In the same way, hyphens are readily overlooked or misplaced.
A domain such as ‘Tech-solutions.com’ could be seen as ‘TechSolutions. com.’ By sticking to alphabetical characters, we can remain the least ambiguous and have the lowest risk of user error.
5. Check Availability And Trademarks
Before you decide on your domain name, make sure it is available and not already trademarked by someone else.
Use a domain name search tool to see whether it is available. Selecting a domain name identical to that of an established brand can result in expensive lawsuits for your small business and can really tarnish your reputation.
What it comes down to is that your domain name makes you unique. Its presence regulates your rightful claims to your business & brand integrity.
Conclusion
Appropriate domain names are effective for the brand’s visibility and indirectly connect the user with you and build trust, helping in more engagement.
Choose carefully, as a domain name can be the foundation of your success online, and it is worth the time to find the perfect one.
