January 22nd, 2022 | Updated on June 27th, 2022
Though it was introduced all the way back in 2006, the music streaming platform Spotify is definitely having a “moment.” Currently, there are over seven million artists on the platform, representing many different genres and levels of popularity.
Of these, some 13,000 are making $50,000 a year or more simply by posting their music. Then there’s the audience.
Every month, about 248 million people log onto Spotify services to listen, including 113 million paid subscribers or “premium listeners.”
Since it is far more interactive than other streaming platforms, there are also over 3 billion user-created playlists for people to stream. This all comes together to make Spotify the most popular audio streaming subscription service in the world.
Why Artists Need To Promote Themselves On Spotify?
If you’re a musician, artist, or band, you absolutely cannot ignore the benefits that come from setting up a profile on Spotify. Thanks to its built-in marketing system, you can literally become famous simply by uploading songs, sharing exclusive content, and interacting with fans.
However, if you want to get on the average user’s “release radar,” you need to master the Spotify algorithmic tools. In this article, we’ll show you how to do just that.
Best Ways To Promote Your Music On Spotify
When you make music, your goal should always be to share it with as many people as possible. This requires a little bit (and sometimes a lot) of marketing savvy.
But don’t worry if that’s not your forte! If you want to know how to promote music on Spotify, these nine solutions are sure to do the trick.
Get Your Artist Profile Verified
There are thousands of new songs uploaded on Spotify every single day. This volume makes it easy for virtually anyone to call themselves an “artist” and start trying to sell music. Some even pretend to be another artist in order to cash in on their fame!
To prevent this, Spotify has set up a verification process. By taking this simple step, you can drastically improve your legitimacy across the platform.
Ask Your Fans To Follow
If you’re gigging or releasing music on other platforms, you no doubt have fans of one type or another. These people are your audience – and they should also be your audience on Spotify!
To prove that the music you’re putting out into the world is worth listening to, take the time to ask your existing fans and followers to also follow you there.
Promote Music On Other Social Media Platforms
Speaking of other platforms, these are excellent places to reach out to new potential fans. From Facebook to YouTube to Instagram and beyond, there are millions of people out there who you can engage with in a variety of different ways.
This is a great opportunity to build your audience off of Spotify, then (as listed above) encourage them to come and follow you on your page.
Upload Music Consistently
All social media requires a certain amount of activity on the user’s part if they want to be successful. Spotify is no different. So, in order to be taken seriously as an artist, you need to be regularly releasing and uploading music.
For example, you might create a playlist of a new album and add to it as you release each song. Or, you might build up anticipation for one big track. It’s up to you! Just remember, if you want your fans to be engaged, you need to be engaged as well.
Collaborate With Other Musicians
One of the best things about Spotify is that it gives you the opportunity to connect with other artists. Whether you’re in the same genre or you’re merely digging each other’s vibe, you can share your audiences by collaborating on new music.
In the end, you can’t be afraid to reach out (even to bigger artists). You never know what benefits a collaboration might bring.
Create Your Own Playlists
Playlists are considered the number one tool for artists and labels looking to promote their music. These can be categorized by mood, by genre, by occasion, etc., and can result in millions of streams for the artists lucky enough to be chosen. However, you can circumvent this process by creating your own lists with your music as the centerpiece.
Buy Spotify Plays
The absolute best way to promote your music on Spotify is to buy Spotify plays from Media Mister. Not only is this affordable, but it can help push your artist profile up the ranks and into the mainstream.
The best services provide plays from real Spotify profiles run by real people. This makes them all but invisible to the Spotify algorithm and doesn’t violate any of the terms of service.
Run A Spotify Pre-Save Campaign
One of the most interesting ways to promote your music on Spotify is to use what’s known as a “pre-save campaign.”
This provides users with some sort of incentive in exchange for pre-saving an upcoming song, album, or playlist you’re creating.
Some artists like to run actual contests, with a special prize going out to random pre-saves customers on the release date. Others provide free songs or other bonus content to each person. Again, how you use this to your advantage is up to you.
Run Ads To Promote Music
Recently, Spotify introduced its own internal advertising system known, appropriately, as Spotify Ad Studio.
It’s easy to use and completely self-service, so you can create ads from scratch even if you don’t have any design or audio engineering experience. You can also tailor each advertisement to a target audience of your choosing.
If you’re looking to promote your music on Spotify, we consider using as many of the nine tips listed above as possible. After all, social media marketing is not a game that rewards patience.
Instead, it is almost always best to use whatever means necessary to boost your brand, reach new audience members, and elevate your content above that of the competition.
Author Description: Johny Walker is a Social Media Expert and Web Traffic Consultant for over 10 years. In 2012 he launched Media Mister, a Social Media Marketing Company which is helping businesses to get social presence at an affordable price.