Published on April 11th, 2025
Reels continue to dominate engagement across Meta platforms—and for good reason.
With over 200 billion views per day and half of Instagram feed content now driven by AI-powered recommendations (primarily Reels), short-form video is clearly a major pillar in Meta’s content ecosystem.
To help marketers, creators, and brands make the most of this format, Meta is hosting an exclusive Reels-focused webinar later this month.
The session will bring together top Meta product leaders and marketing strategists to unveil actionable tactics and emerging trends that are shaping high-performance Reels campaigns on both Facebook and Instagram.
Here’s what to expect—and why attending could give your content strategy a competitive edge.
Webinar Details
- Date: Thursday, April 24th
- Time: 2 PM BST | 3 PM CEST
- Format: Online Webinar
- Registration: Sign up here
Why This Webinar Matters
Reels are no longer a nice-to-have—they’re central to how Meta drives user engagement.
Whether building brand awareness, boosting campaign ROI, or increasing organic reach, Reels offer a powerful, data-driven channel for performance marketers and content teams alike.
With creative algorithms and evolving user expectations, staying ahead of best practices is crucial. This webinar offers an insider view on what’s working now—and what’s next.
Read More: Meta Tightens Verification Rules
What You’ll Learn
1. Proven Creative Tactics That Drive Performance
In Deconstructing Reels: Creative Elements That Matter, Meta’s Jonny Bond will break down what separates high-performing Reels from the rest.
Expect a deep dive into video structure, visual storytelling, audio strategy, and the subtle details that impact algorithmic visibility.
2. Case Studies from Top Reels Advertisers
Sonja Wedekin, Meta’s Marketing Science Partner, will present real-world success stories in What Good Looks Like.
These case studies reveal how top brands have optimized Reels for visibility, engagement, and conversions.
3. Reels Within a Broader Creative Mix
Thore Ladicke, Product Marketing Manager at Meta, will share expert insights on integrating Reels as part of a diversified creative strategy.
His segment, Reels as Part of Creative Diversification, emphasizes using short-form content in synergy with other ad formats for maximum brand impact.
4. Live Q&A with Meta Leaders
Attendees will have the opportunity to ask direct questions in a Q&A session with Thore Ladicke and Niko Bolkvadze, a Client Partner at Meta.
This is a rare chance to get feedback from those directly shaping Meta’s video and creator products.
Who Should Attend?
This webinar is tailored for:
- Digital marketers focused on performance, brand reach, and video engagement
- Social media managers aiming to improve Reels strategy
- Creative teams looking for inspiration and tactical guidance
- Ad buyers and media planners exploring innovative ad formats
- Founders and startups scaling brand visibility with lean content teams
Key Takeaways
- Understand the latest creative trends driving success in Reels
- Learn how to structure Reels for maximum impact
- Gain a toolkit of actionable techniques to boost engagement and reach
- Discover real-life use cases from leading advertisers
- Ask your burning questions in a live Q&A with Meta insiders
Final Thoughts
As Reels continue to evolve and fuel billions of interactions daily, this session is more than just a knowledge drop—it’s an opportunity to sharpen strategy and elevate results.
Whether you’re launching your first Reels campaign or optimizing at scale, learning from Meta’s experts and successful advertisers can offer clarity, direction, and inspiration.
With attention spans shrinking and competition for visibility growing, this is a timely opportunity to refine your video approach—and transform how your brand shows up on Facebook and Instagram.
Don’t miss out. 👉 Register now to reserve your spot
