Business Marketing

3 Effective Ways To Use Instagram To Promote Your Small Business

Instagram for small business

May 18th, 2019   |   Updated on September 30th, 2021

Would you like to increase the online visibility of your small business for higher sales? If you do, then Instagram is that marketing platform that you can’t afford to overlook. With more than 700 million unique visitors every month, it is one of the best online platforms to reach your target market.

However, expect to face some competition there since your competitors have also realized that it’s a goldmine. Therefore you need to devise ways to stay ahead of the competition. As you strategize on that, you should read this guide to Instagram advertising to gain insights on how to stand out on the platform and convert your audience to customers.

Besides, we’ve compiled for you the following tips to guide you on how to use Instagram for small businesses. Let’s read on.

Instagram For Small Business

1. Set Up Your Optimized Business Instagram Account

Instagram for business tips

If you’ve decided to use Instagram for business, it’s clear that you mean to get serious about making money. For that reason, you need to keep a clear distance between your personal account and the business one. Remember that your business is an independent entity and should be treated as such. The best way to go about this is to open a fresh new account for advertising the business.

Don’t forget that marketing is all about the audience that you reach out to not the few numbers of friends who are interested in admiring your selfies. If you thought that you could convert your immediate friends who previously gave your latest pics the largest number of likes ever to customers, then you are wrong. They liked your picture because it’s attractive to them and there’s a high chance that they will never return again to your page if they find a business advert.

You shouldn’t appear at all in your businesses’ Instagram page at all. It should exclusively be dedicated to business affairs, and people will love it for what it is.


2. Include A Link To Your Site

Posting your company’s info on the created Instagram account is not enough. You need to go the extra mile and input your company’s website link address on Instagram’s bio page. The essence of the link is to enable visitors to gain access to more information about your brand.

You cannot present everything exhaustively on the Instagram account, and thus, a separate business website comes in handy in giving customers the finer details. To ensure that the link is clickable, put it on the designated area on the bio.


3. Stay Recognizable

How to start Instagram for business

Perhaps you are used to occasionally changing your personal Instagram’s account profile photo every time you have new snaps. That should stop with the business account. People are not interested in a brand that keeps changing its image every new day.

Maintain a recognizable profile picture at all times as this will help your followers to identify you easily. In this respect, you need to select an Instagram page name that identifies with your business. If you have advertised the business in other social media platforms, then you need to have consistent names in all the sites.

What is left now is you opening an Instagram page and you are good to go. Have you experienced an influx of customers to the extent that you have to engage other people to help you attend to them?

Such is the kind of experience that you are set to come across if you effectively implement the tips mentioned above. Imagine that all that happens without you spending not even a single penny.

Opening and maintaining an Instagram page is free if you opt to do it on your own. What better kind of advertising could you be waiting for? Come on. Open an Instagram account, brand it in the same manner as your business, and sit back to await customers. It’s that simple.