Published on February 5th, 2022
Retargeting is an effective marketing method for completing purchases that never took place.
Furthermore, when compared to other types of advertising, re-targeting campaigns are a very cost-effective type of marketing.
What exactly is the secret? Which re-targeting tactics are worthwhile in terms of time and money?
Three successful re-targeting campaigns reveal everything you need to know about the future of re-targeting.
Re-target Specific URL Visits
The concept of buying advertising media to reach as many people as possible seems silly in today’s age of internet tracking of things like views, clicks, and interactions.
Small businesses that are new to online marketing spend a lot of time attempting to generate “cold traffic” to their website. It is also critical that a former visitor returns and acts.
These are the people who have shown an interest in acquiring your products after going through your sales funnel.
Re-targeting is an excellent approach to entice previous customers to return to your website and make a purchase, improving your online sales.
If you spend time and money bringing users to your website, you will lose sales.
Because re-targeting advertisements are presented to those who are already familiar with your brand, they have a 76% greater click-through rate than standard display ads.
You’ve most likely seen this sort of advertisement on Facebook or Instagram, particularly if you’ve already visited the advertiser’s website.
The first step is to build a re-marketing audience in Google Ads. To create this audience, you may utilise a Google Ads All Visitors or All Users list (sourced from Analytics).
The amount of time spent on your site, the pages visited, and the position from which they exited may all be utilised to categorise your target demographic.
Re-marketing audiences may generally be created and segmented using Google Ads. Using Google Analytics, on the other hand, may assist you in creating more targeted re-marketing audiences.
Your adverts may benefit from strong branding. Begin with this message. Re-marketing is controlled in the same way that other forms of advertising are.
Given their familiarity with your brand, you may need to go above and beyond to get them to visit your website again. Examine different offers, CTAs, and images.
There is a narrow line between discretion and raising the amount of genuine visitors to your website. Keep track of who sees your re-marketing advertising and how frequently they are seen. You may have set your cap too high and hence had no effect. You may have set it too low, giving your adverts less visibility.
You’ve already established trust when a visitor returns to your site. If you send them to the same website again, you can obtain better results. What are you saying to someone who has been there and knows what you’re talking about?
What if a previous site visitor knows the answers to the questions on your landing page? Analyse past visitors’ input to determine which materials are most effective in attracting new ones.
Re-targeting Existing Customers
The most efficient way to get first-time visitors to return to your website is through re-targeting. Your campaign will be less expensive since you can promote to existing clients through re-targeting.
If you’re searching for a quick fix, Facebook re-targeting could be your best choice. It’s as simple as adding one pixel. You may re-target your visitors on Facebook with customised advertising or blog post upgrades by putting a cookie in their browser.
As a result, your posts will receive more traffic. Even if you aren’t actively marketing on Facebook, a well-executed social media plan may help you considerably enhance your organic reach.
If you want to make money from Facebook ads, you’ll need to try something new. Rather than boosting recent posts, utilise Facebook ads to promote resources that might help your prospects along their buyer’s journey.
Selling to existing customers is far easier than acquiring new ones.
Existing customers must be alerted when a new product is published. What happens to long-term customers who haven’t seen your website or marketing messages in a long time? Perhaps they are unaware of your new offering.
You may target clients who have provided you with their contact information using Facebook Custom Audiences. Facebook allows you to submit a hashed list of customers and then target them specifically.
Although the online shopper is difficult to find, they do exist. This consumer now has a choice of 10 unique brands thanks to the expanding number of Shopify merchants.
Even if they have previously purchased from another merchant, customers are more inclined to search around for better selections and lower pricing. So, what can you do to boost customer engagement and, as a result, revenue?
Re-target Your Customers With The Effective Custom Ads
Returning Shopify clients are much simpler to sell to. Your clients trust you because they know your brand, its quality, and how it feels to buy from you.
As a consequence, as soon as a consumer completes a transaction, you should begin re-targeting them with personalised adverts.
Customer data obtained on-site can be used in re-targeting campaigns on Facebook and Google. You may use these advertisements to entice clients to return to your store, promote related goods, create new lines of business, or increase existing sales. Relevance is associated with an increase in the likelihood of conversion.
At first glance, switching between Facebook Ads Manager and Ad words may appear to be time-consuming. Getting into the game: Hunter of ROI Your re-targeting campaign could start with a simple upload of your product catalogue and goal selection.
When communicating with existing customers, keep one rule in mind: keep your offer relevant while appearing to be an offer they can’t get anywhere else!
Lead-gen Ads Based On Page Engagement
The process of discovering and developing prospective clients who can be converted into paying customers is known as lead generation. Job postings, blog articles, promotions, live events, and online material may all attract new consumers and clients.
Lead generating tactics like these might help you obtain new clients and guide them to your business.
As a business owner, lead generation is all about attracting new customers and convincing them to buy your product or service.
Strangers that show genuine interest in your company are far more likely to become customers.
Lead generation is the second step of inbound marketing. The sales process can begin once an audience has been acquired and converted to leads (namely sales-qualified leads).
It’s time to start marketing and generating leads for your landing page.
In fact, how should you publicise your landing page? To begin, let’s talk about how to generate leads right now.
Using this easy flow chart, you may move from promotional marketing to lead acquisition.
Visitors can also be converted into leads in a variety of ways.