April 29th, 2020 | Updated on May 20th, 2020
At first, influencer marketing was a sparsely-used tactic to get people raving about a product or service.
However, as time has passed, it has grown into an industry worth billions across the US.
If you’re like most people, you’ve likely heard about influencers before. But what is a social media influencer, anyway? What do these people do?
Keep reading as we delve into the specifics of what it actually means to be an influencer and what these people do for businesses!
What Is A Social Media Influencer?
An ‘influencer’ refers to a person who has a following in a distinct niche and the knowledge to talk credibly about the topics within that area.
Additionally, an influencer must have the following and fan base to have the to encourage people to patronize a certain business.
People must value their opinions A ‘social media influencer’ is someone who has built up a following on social media platforms. They use these platforms to, well, influence.
For example, a person who does makeup tutorials on YouTube with millions of subscribers is a social media influencer in the fashion and beauty niche.
People watch her tutorials because they enjoy both her personality and her makeup techniques.
Many fans look up to her and view her as someone that they want to be like.
What Do They Do All Day?
Most social media influencers are content producers in their own right. They make videos, blog posts, and more that people enjoy reading.
Influencer marketing refers to what happens when a business sponsors an influencer to positively show off their products on their platform.
Take the makeup tutorial YouTuber we discussed earlier. Makeup businesses may sponsor this person to do a video on how to apply a certain foundation that they sell.
People will want to look like their favorite YouTuber and trust her vote of confidence, making them more likely to purchase the foundation themselves.
Why Is Influencer Marketing Great?
There are lots of awesome reasons for you as a business owner to invest in influencer marketing.
First, it automatically makes your brand appear both professional and fun.
Those who love the influencer that you hire will automatically associate your brand with them and give your products a chance (with a preexisting positive bias!) You also will be expanding your sales to people who would otherwise never see your brand.
It’s likely that some people who follow an influencer simply like their personality after seeing one or two videos.
These people may be new to your niche and develop a greater interest after seeing your product!
Social Media Is Powerful
What is a social media influencer? It can refer to many things, but when it comes to business, it generally refers to a person who inspires people online to purchase a good or service through their association with a brand.
Now that you know all about influencer marketing, it’s time to learn some more awesome ways to boost your traffic and revenue.
Check out the ‘marketing’ tab on our homepage for more tips and tricks on how to promote your business.