Updated on October 21st, 2019
Building a business is a difficult task. Therefore, the main efforts of the beginner entrepreneurs are aimed at organizing, drawing up a business plan, recruiting qualified employees, procurement and much more. But graphic design is almost the last thing they remember.
And when planning a budget, they do not always take into account the cost of it. Why? Because there is a computer and programs, they can handle it themselves. There is nothing complicated! Especially, after they find out the cost of work by talking with professionals. This is a fundamentally wrong approach. Let’s see why the logo is important for the company?
1. What is a Logo and Why Is It Necessary?
The logo is part of the corporate identity. It is a graphic symbol or emblem used to identify a product, service, or goods. It should reflect the field of the business, and emphasize how the company is different from its competitors.
Here are some of the main reasons why a logo is important for business:
1. Increasing Company Awareness Among Consumers.
Numerous studies support the theory that people are more receptive to images than texts, inscriptions, and slogans. Once you spend money on creating a quality logo, you will help customers understand the field of your company, remember you.
2. Increasing The Effectiveness Of The Marketing Strategy.
The logo is like the icing on the cake. It reflects the essence of the company, forming its image in the minds of consumers. In the end, the graphic symbol or emblem contributes to the success of the business, if it is of high quality and properly positioned.
3. The Opportunity To Stand Out From The Competitors.
Without having a logo, you cannot compete in your niche. After all, as the famous saying goes, “Always dress for success”. Therefore, the graphic symbol for the company is what you will be recognized for.
4. Increasing Customer Loyalty.
If the logo is positive, and easy to remember, then every time somebody sees it, he / she will have positive emotions, and pleasant associations. It will increase the consumers’ trust and loyalty to your company, product, and service.
5. Confirmation Of Ownership.
Business logo = signature of a person. In other words, your symbol on the products, or goods is proof that you are a manufacturer.
So, we found out why the logo is so important for the company. Now the main question is: at what stage of business development should you create it? At the first stage, because it is a part of the brand. With its help, you can quickly gain customer loyalty, declare yourself a serious manufacturer, or a provider of certain services.
By investing in graphic design, you will make a huge contribution to the successful future of the company.
2. The Ways Of Creating a Logo
There are several types of logo: symbolic, textual, combined, emblems, and textual and digital. They can also be of different shapes and styles. The main thing is to make sure that the three main criteria are met – simplicity, memorability, scalability (it should look equally effective on everything: products, business cards, business papers, and leaflets, large or small).
The types of font and color are important elements when creating a logo. These parameters affect a person’s psychological and emotional states. Therefore, it is important to choose them wisely, because otherwise, you get the risk of evoking negative emotions and feelings in potential clients.
There are several ways to create a logo. Each of them has its own advantages and disadvantages.
1. Draw It On Your Own Using Graphic Editors.
It is not the best way, because it requires certain skills of work with graphic editors, knowledge of the psychology of colors, etc. If you do not have these skills, then the risk of getting a bad logo increases significantly. However, there are several advantages of this method: full control of the process, minimum cost.
2. To Order From A Designer Or Design Studio.
It is expensive. However, in most cases, the result will be good. There are also “pitfalls” – despite the large selection of professionals or studios, it is difficult to find talented and skilled people, it also requires long term tasks, and the need to draw up a detailed statement of work.
To do this, you need to sign up on one of the crowdsourcing sites, such as Freelancehunt, or Weblancer. Advantages: the opportunity to choose from several options, tasks are done on time, getting a quality logo.
Disadvantages: if you did not like any of the options, you still will have to pay; the loss of time because of the refinements and communication with the performers, the need to draw up a statement of work.
4. Using Online Generator.
For example, “Logaster”. The advantages of this method are the ease of work with the service, and the ability to control the process of creating a logo. The only disadvantage is that you cannot download your font or icon yet.
After understanding what a logo is and why it is important, you will make a huge step on the thorny path of business development. However, there is no single algorithm for creating this corporate identity element.
There are recommendations, research and statistics, and services that will help you make a quality logo with a minimal budget. Do not miss the chance to attract the audience and stand out from the competitors by creating a stylish, beautiful, interesting and positive brand.