15 Free Form Builders And Survey Tools For Your Small Business Website

Builders And Survey Tools

May 24th, 2021   |   Updated on January 13th, 2023

Form and survey apps help you get the right information from the right people, whether you want to solicit feedback, learn about your customers, or gather data.

These forms can be shared or embedded on web pages where users can procure responses, and response data is gathered and stored within the application itself.

To qualify for inclusion in the Online Form Builder category, a product must:

  • Offer a drag-and-drop or simplistic interface that builds fillable forms
  • Provide native form building features and do not rely on integrations to provide online form building
  • Allow users to share forms with an audience or embed forms in a website for data collection
  • Provide analytics on form submission data
  • Provide multiple templates for specific, distinct types of fillable forms

If there is still confusion in your mind about which one is reliable here are The 15 Best Free Form Builders and Survey tools.

1. Zonka Feedback

Zonka Feedback offers feedback forms and customer satisfaction surveys in various formats, such as on a tablet or on a kiosk, designed for companies to gather and analyze the data. The solution can be utilized by hotels and other hospitality businesses, spas and salons, retail chains, banks, health care or any other consumer-oriented business.

The feedback forms are fully customizable to match the branding of the company and employ rating scales, pre-defined templates, and a form builder. Customers can then fill forms on a kiosk in a hotel lobby, for example, or by tablet following a purchase.

A guest feedback manager can support multiple locations and sources of feedback so that chain businesses can manage data from all customers. This functionality is collaborative, so that a team can add tasks or notes or send emails to customers. Zonka Feedback can also alert managers about negative feedback via SMS messaging, so it can be addressed in a timely and correct way.

Zonka Feedback offers comprehensive reporting features to dissect the feedback data and provides actionable information to improve the business. With this solution, businesses can gather customer feedback and analyze it to improve their services.

It provides feedback in different verticals:

  • Restaurants
  • Hotels
  • Healthcare
  • Education
  • Retail
  • eCommerce
  • Financial
  • Airlines & Airports
  • Beauty & Fitness
  • GDPR

2. JotForm

JotForm serves all kinds of industries and organizations across the world. With our easy-to-use Form Builder, limitless customization options, and a suite of integrations, JotForm offers top-tier flexibility and versatility to help teams of all shapes and sizes be more productive.

JotForm values autonomy, respect, and productivity in our teammates. We’ve been growing like crazy over the past few years and are always on the lookout for talented individuals to join our team.


  • JotForm Approvals.
  • JotForm Tables.
  • Report Builder.
  • Smart PDF Forms.
  • Conditional Logic.
  • Conversational Forms.
  • Assign Forms.
  • Translate Forms.

3. Typeform

Conditional logic lets you ask the right follow-up questions and skip the rest. Surveys feel less like interrogations, and more like conversations.

The future of online forms & surveys is here. Power your brand’s interactions with beautifully designed, professional-looking online forms & surveys that people just love.

Collect feedback, sign people up to events, receive job applications, take payments, create engaging quizzes or interactive stories.


  • Unlimited Logic Jumps.
  • Unlimited typeforms.
  • Unlimited questions.
  • File Upload (4GB storage)
  • Collect payments.
  • Calculator for quizzes and payments.
  • Custom Thank You Screen.

4. Wufoo

Wufoo provides the tools for anyone to easily create custom forms with our intuitive drag ‘n drop interface.

Create beautiful, elegant, customizable forms on the web with our theme designer, add your own logo and colors, or choose from our professionally-designed color palette.

Wufoo features like our rule builder allow you to create dynamic forms that follow advanced logic you’ve specified to perform certain actions like showing and hiding fields, skipping certain pages, or emailing specific individuals based on form field selections.

Creating custom forms is easy–our code manager and Wufoo features provide a number of copy-and-paste code snippets to help you embed your form into your website, blog post, email newsletter, and Facebook page.

In addition to dynamic, customizable form performance reports, our form analytics get you crucial metrics like submissions, bounce rate, time spent on submissions, and more.


  • Build & customize online forms
  • Collect data, payments & files
  • Automate workflows to save time
  • Make sense of your data
  • Rest easy knowing your data is safe

5. Formstack

With Formstack Forms, anyone in your organization can build custom online forms, collect data, and automate processes. No coding required form builder.

Formstack makes it possible to build no-code, forms with our easy-to-use builder and advanced features. Gather customer data and automate tasks in just a few clicks. Data collection and management has never been this easy with our online form creator.


  • Drag and Drop
  • Mobile-Friendly Forms
  • Analytics
  • HIPAA Compliant Forms
  • Conditional Logic

6. FormAssembly

Solve data collection problems and save time, money, and effort through our easy-to-use form builder, robust integration to Salesforce, and high security and compliance standards.

Choosing FormAssembly means choosing a web form creation and integration solution capable of innovating and optimizing your business procedures.

Whether you’re a local nonprofit, a small business, or a Fortune 500 organization, FormAssembly can help you streamline processes and drive quality form conversions with web-based and mobile forms.


  • Drag and drop form creator
  • Fully responsive
  • Smart features
  • Powerful integrations

7. SharpSpring

SharpSpring is a comprehensive revenue growth platform with robust sales and marketing automation features, functionality and performance.

SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications.


  • Basic Reporting
  • Web Analytics
  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses
  • Automated Alerts and Tasks

8. SurveySparrow

SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience.

SurveySparrow Recurring Surveys let you send surveys at regular intervals to gauge customer or employee pulse.

With easy sharing options, SurveySparrow allows you to share your surveys across Web, Mobile, Social, and E-mail to easily collect feedback from your targeted audience.


  • 360 Degree Feedback
  • Anonymous Feedback
  • Benchmarking
  • Customer Segmentation
  • Dashboard
  • Data Analysis Tools
  • Email Marketing
  • Feedback Management
  • Knowledge Management
  • Mobile Survey

9. Laserfiche

Laserfiche is the leading global provider of intelligent content management & business process automation.

Through powerful workflows, electronic forms, document management & analytics, Laserfiche eliminates manual processes & automates repetitive tasks, accelerating how business gets done.

Laserfiche content management, business process automation and data analytic deliver rapid ROI for your organization.


  • Access Controls/Permissions
  • Alerts/Notifications
  • Archiving & Retention
  • Business Process Automation
  • Business Process Control
  • Collaboration Tools
  • Compliance Tracking
  • Content Management
  • Customizable Dashboard

10. PandaDoc

Teams use PandaDoc to improve document workflows, insights, and speed while delivering an amazing experience for their customers.

Businesses trust PandaDoc’s all-in-one document automation software to streamline the process to create, approve, and eSign proposals, quotes, contracts, and more.

With powerful document creation and workflow capabilities, teams can provide their customers with a more professional, timely, and engaging experience.


  • Document Signing
  • Reminders and ExpirationsSign-In Process
  • Mobile
  • Signature Workflow
  • Reporting
  • Signature Document Creation

11. Outgrow

Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots. No developers or designers required!

Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication.


  • WYSIWYG Editor
  • Customized Branding
  • Application Templates
  • Application Deployment
  • Platform Compatability
  • Lifecycle Management
  • Pre-Designed Templates
  • No-Code Customization
  • Mobile Optimized

12. CallRail

Call attribution links each call and text your business receives to one of your ads, keywords, or campaigns.

You’ll see a full history of every interaction with your business at a glance. And you’ll pinpoint which interactions led to conversions. When you know what’s working, you can stop spending on what isn’t.


  • Local Phone Numbers
  • Toll-Free Numbers
  • Port Existing Numbers
  • Visitor & Keyword Tracking
  • Dynamic Number Insertion
  • Multi-Channel Call Attribution
  • IVR
  • Call Scheduling
  • Geo-Routing

13. Formidable Forms

Formidable Forms is the most advanced WordPress form builder anywhere. Build a single contact form or complex multi-page forms with conditional logic, calculations, and file uploads.

Formidable Forms has all the features you need to build powerful WordPress forms and data-driven web applications. Take a look at the features that make Formidable Forms the best online form builder software for your project.


  • Drag and Drop Form Builder
  • Form Templates
  • Online Calculator Forms
  • Polls & Surveys
  • Quizzes
  • Smart Forms with Conditional Logic
  • Radio Button Images
  • Customize Form HTML
  • Import & Export

14. MightyForms

MightyForms is an All-in-One Intake Platform that transforms the way you build and manage forms.

Automatically recapture lost leads with the Form Abandonment Recovery tool, where you can send a custom message to visitors that abandon your form and invite them to complete their submission.

Keep track of how all users interact with your form, even if they drop off. Simply enable MightyForms Real-time Data Capture technology that automatically saves the data as it is filled out in the form or survey.


  • All Pro features plus.
  • Unlimited Forms.
  • 5 Notifications per Form.
  • Unlimited Logic Rules.
  • Custom Form URL.
  • Google Analytics.
  • Tag Manager Integration.
  • Phone Support.

15. Pipedrive

Pipedrive is a sales management tool for small teams with big ambitions. It visualises your sales pipeline and helps to make sure important activities and conversations won’t get dropped.

Salespeople really like it because it’s easy to use and intuitive. And managers like it because they don’t need to nag their team to use their CRM.


  • Contact & Account Management
  • Opportunity & Pipeline Mgmt.Task / Activity Management
  • Territory & Quota Management
  • Product & Price List Management
  • Quote & Order Management
  • Customer Contract Management

16. ActiveCampaign

ActiveCampaign’s category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers.

The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text.


  • Basic Reporting
  • Web Analytics
  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses

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