February 2nd, 2019 | Updated on August 23rd, 2021
Hiring the wrong food transportation company can deal a lasting blow to your business and in the process even dent your image as a company.
The reason for this is that if anything goes wrong with the transportation process, consumers will relate it to your company and not the food grade trucking companies you use.
This makes it very important for any company looking to transport food to ensure that they vet all their potential food transporters so as to avoid any issue that might arise from incompetence on the side of the transportation company.
Failure to do so might see your company facing either or all of the three effects discussed below:
1. Inability To Update Your Consumers About The Whereabouts Of Their Shipments
In the modern world of food transportation, consumer update has become a very important factor that all food grade trucking companies should take seriously.
As a food seller, you want to always provide your customers with peace of mind whenever they have any queries concerning their food shipments.
And a transportation company like all-freight takes this factor seriously and will ensure that you can trace your goods easily by putting in place mechanisms that will see to it that you have all information about your shipments on your fingertips.
Your consumers will want to know how much longer they have to wait for their shipments or if there have been any delays for one reason or another.
Failure to provide this kind of information will dent your company’s image and it will be seen as incompetence especially when dealing with food transportation which needs a lot of care.
2. Lack Of An Efficient And Reliable Distribution Plan
Good food transportation companies like all-freight will ensure that all their trucks have a schedule and that the schedules are strictly adhered to so as to avoid any inconvenience.
Since most foods are sensitive and have short expiry dates, any delays in transporting goods from the transportation company will mean that the goods reach the consumers with a short expiry date or when they have already expired and this means that they won’t be fit for consumption.
In the end, you will have to schedule another shipment to replace the damaged one which implies that your consumers can’t rely on your company for a reliable distribution plan hence they will be forced to look for another distributor who is more reliable.
3. Inability To Maintain The Safety And Quality Of Your Food Products
You might have a company that produces high quality and safe food products by observing and implementing the best production methods that adhere to international standards.
But this could all go wrong if you choose the wrong food transportation company. A food transportation company that practices poor storage and warehousing practices will lead to your food product being contaminated and this could later land your company in trouble for selling food products that are not fit for human consumption.
This will also lead to a lot of food product recalls from your consumers which can be very expensive in the long run.
Author Bio –
Aditya has been working as a digital marketing expert and consultant for over 10 years. He has seen the world of internet marketing evolve from its infancy and has a strong grip on techniques and concepts that help him provide the strongest solutions that provide measurable results. He lives & breathes digital marketing and likes to research and stay up to date on the latest developments and techniques which makes him one of the best marketers around. Besides marketing, Adi likes to travel and spend quality time with friends and families and participates actively in adventure sports.