Updated on November 5th, 2019
The crazy and the colorful world of marketing is a challenging industry to penetrate. Marketers of all ages and cultures will struggle with their chosen business industry as they strategize on the different aspects of marketing.
However, most marketers would agree that there’s a certain degree of risk and difficulty in healthcare marketing that makes it one of the most complex to work with.
As a marketer, you aren’t just appealing to the public, and you are targeting specific customers that must believe in the power of your products without forcing them to buy it.
For a deeper understanding of how you can plunging in the waves of healthcare marketing, we’ll discuss the various aspects of the topic to enlighten you.
1. The Unique Challenges Of Healthcare Marketing
As mentioned, healthcare marketing is a touchy subject to delve into. Listed below are the marketing woes most people involved in the industry experience.
2. Healthcare Compliance And Regulations
Seeing that healthcare and public welfare are a government’s topmost priority, there are governing agencies and regulatory bodies that inspect the quality of healthcare appliances, and it’s delivery up to its sales and distribution.
If you want your marketing strategies to be successful, it’s important to touch base with these governing rules and regulations.
There are instances when testimonials are considered as a breach of privacy, or that hospital practices were kept under wraps to avoid the leak of data.
In this case, never market healthcare items with the adjectives, best or world-class because these exaggerate the details.
Aside from exaggeration, those claims aren’t quantifiable or accurate as every patient’s medical situation varies.
Also, take into consideration the factor of the country you’re selling the product in and try to understand what the most popular diseases are in a particular country and how your offered product can help cure them.
3. Skeptical View Of The Industry
You cannot blame the people who think that those who work in the healthcare industry or the products in it are ineffective and money hoarders.
This is because of the past experiences that most consumers assume with their transactions. They were promised with instant, long-lasting, and affordable relief, and when it comes down to it, not even one was checked from the criteria.
To surpass such a challenge, marketers innovated the concept of inbound content marketing. Inbound content marketing is the integration of human elements to establish smooth, realistic and authentic relationships with the target consumers.
4. Resistant To New Healthcare Products
Another thing that makes healthcare marketing difficult to penetrate is that its consumers are resistant to change. Imagine having to compete with brands that are considered trusted and established long before yours have been in production.
At the same time, most healthcare practitioners are already recommending one type of drug that has been proven for its use.
To address such a challenge, marketing efforts are geared towards striking a partnership with a healthcare professional and focusing on the compelling patient experience that will entice the target market to try an innovation.
How Pfizer Effectively Creates Marketing Schemes
As of this moment, Pfizer is considered one of the most prominent healthcare organizations in the world and is one of the most esteemed partners of healthcare practitioners everywhere.
When people hear about Pfizer, they instantly assume that products are of the highest quality, accessible, visible and reasonably-priced.
Among the many P’s of marketing, they focused on the aspects of pricing, place, product, and promotion.
Their products are globally-recognized and awarded for top-notch research and healthcare innovations. They are also an organization that possesses distribution centers globally for smooth stock circulation.
More so, their healthcare solutions are considered affordable to the masses, and last but not least, they’re not only advertising through old media platforms but are strengthening their online presence as well.
They recognize the potential of online opportunities for sales drive and brand recognition. Thus, they adapt to their use.
Massage Chairs And Their Benefits
If you own or is a sales representative of a healthcare company that sells massage chairs, you may want to read this portion of the article to appropriately address your target customers’ needs.
The sedentary lifestyle of people nowadays causes unnecessary pain that needs to be addressed immediately to avoid long-term problems.
Massage chairs offer the convenience of having massaging equipment right in the comfort of your home, whenever you want, whenever you need.
- Massage chairs provide relaxation and loosen your muscles after a strenuous hard day’s work.
- This equipment also stimulates the healthy flow of blood circulation.
- It also helps by boosting your immune system since massages stimulate lymphocytes in the body.
- Massage chairs help release toxins in the body, paving the way for clearer and fairer skin.
- Moreover, these chairs are vital for maintaining a good posture as it helps in distributing stress from the neck, spine, and shoulders.
- Last but not least, a session will provide you an opportunity to enjoy a good night’s sleep that is vital for everyone’s health.
It doesn’t matter whatever industry you belong to, because when you’re a marketer, you’ll have to adapt and conceptualize marketing schemes that will answer to target market’s needs and economic problems.
Even when you are selling a massage chair or other healthcare products, you’ll need to maximize avenues such as social media and other online platforms for its visibility.
10 Popular Healthcare Devices That Can Change Your Life
1. Personal EKG
The FDA-cleared Kardia Mobile is a breakthrough in medical technology for proactive heart health. Take unlimited medical-grade EKGs anytime, anywhere. No subscription required. Store your EKGs on your phone, and email to your doctor with the press of a button. Simply place your fingers on the sensors—no wires, patches or gels required. Works with most smartphones & tablets.
I have written very few reviews for products, but I believe strongly that Kardia is an excellent tool for people with Afib. I have been using Kardia for a year and it is essential to my heart health. I can only speak to using Kardia with my Afib.
For most of the year, I was in AFib and refused to get cardioconverted — Kardia confirmed my Afib consistently and even with my 82 year old mother. Then, once I was converted I saw through Kardia how my heart rhythm would change. My doctor did not think I would stay in sinus rhythm after my conversion because my heart had been out of rhythm for so long.
2. Portable Gluten Tester
Test your food for gluten — anytime, anywhere. Nima empowers you to dine out more often, say yes to catered events, double-check a packaged food, and travel far and wide. Using the Nima portable gluten sensor is fast and simple. Put a bit of food into a test capsule, put the capsule in the sensor, and push start. Fast-acting chemistry engineered and proven by MIT scientists identifies any gluten in your food.
The sensor displays your result in 2-3 minutes. Enjoy your meal, knowing if your food is really gluten-free! With the free Nima app, share your test result to help others in the gluten-free community and discover Nima-tested packaged foods and restaurants nearby.
The Nima is a great tool for celiacs to verify that their food is gluten free and safe to eat. One thing to mention is that the optical sensor that it uses to give the user a smile (gluten free) or a “gluten found” result is not sensitive enough to always detect the gluten found lime on the back of the test capsules.
3. Teeth Whitening
Removes stains from coffee, wine, tea, and smoking. Professional Results in as fast as 1 treatment. Experience a 2-8 Shade Whiter Smile in 7 days with our enamel safe Carbamide Peroxide Formula. Designed with durable thermo plastic that customizes to fit your unique mouth shape.
In just minutes you can shape the trays easily to fit your teeth. This helps keep the trays in place more securely, giving a more even treatment when performing teeth whitening or other oral gel treatments. These trays are designed to fit individually for the upper and lower teeth, allowing for them to be treated individually.
Purchased 6 months ago and it worked great! Follow the instructions when using the mold for your teeth and you won’t have any issues. I notice some reviews complain about the taste of the gel and drooling. Yes, you will slobber a bit. No, it doesn’t taste yummy but your teeth won’t look like corn kernels anymore!
4. Smart Body Composition
Body+ is a Wi-Fi smart scale that features highly accurate weight (+-0.1kg), full body composition, and seamless tracking in the free Health Mate app (iOS8+ and Android 5+) to help you reach your goals. Syncs with Apple Watch plus more than 100 top health and fitness apps including Apple Health, Fitbit and Google Fit.
I’m going to preface this with the fact that I was a previous Fitbit Aria user. And after a year of wildly inaccurate readings, I’d just had enough. Trying to loose weight is hard enough without dealing with a scale that varies anywhere from 20 lbs higher or lower at any given time.
I’d done everything recommended by fitbit, and was even resetting the thing every day and having to weigh in 3 times in a row just to hopefully get a somewhat correct idea of how my diet plan was going. There was no way I was going to invest in the Aria 2 after the fiasco with the first one.
BioScarf has been tested and approved by Nelson Labs and has outperformed many of the popular air pollution masks or allergy mask that are on the market today. Its lining is made from post-consumer recycled PET water bottles and its signature labels are made out of recycled PVC.
Despite being made out of these materials, the Bioscarf is extremely soft and very warm. Long-term exposure to polluted air can have permanent health effects. Bioscarf filters 99.75% of airborne contaminants to reduces the risk of respiratory health problems. Germs are everywhere. Bioscarf help protect you from pneumonia, strep, influenza, tuberculosis, cold, flu virus and much more.
The BioScark with its integrated protection seems like a good item to protect the wearer, as advertised on this website. You cannot see through it, which is one determining factor in my evaluation.
A use and care paper included in the package, such as hand washing (which should be in more detail, above), would be a very helpful. A sticker on the throw away package says: Do not forcibly pull laterally on the scarf as that may decrease the efficacy of the micro filter.
6. Smartphone Breathalyzer
One of the most accurate personal breathalyzers on the market, the award-winning BACtrack Mobile integrates a smartphone and a police-grade breathalyzer to bring breath alcohol content (BAC) to your Apple iPhone, Google or Samsung brand Android device, wirelessly via Bluetooth.
This ultra portable breathalyzer quickly and easily estimates your blood alcohol content, tracks your BAC results over time, and with ZeroLine®, estimates when your BAC will return to 0.00%. You can even call an Uber directly from the BACtrack breathalyzer app if you’ve had too much. Make better decisions while drinking with the innovative and accurate BACtrack Mobile iPhone Breathalyzer.
I bought this a few years ago at the recommendation of a friend, and have generally thought it seemed pretty accurate based on how I felt. Tonight I left the bar after averaging a drink an hour between Father’s Day dinner and a date (I’m a 210 lb male). I could feel the alcohol but didn’t feel intoxicated.
I blew in the unit and it registered .05, so I drove home. Got pulled for speeding and was given a breathalyzer test by the police officer, and it registered a .04 on his unit. Very happy that the unit was accurate and that it registered slightly higher than on the police officer’s unit, although there was about 15 minutes my initial reading and his.
7. Brain Sensing Headband
Muse is your personal meditation assistant. While you meditate, Muse measures whether your mind is calm or active, and translates that data into weather sounds. When you’re calm, you’ll hear peaceful weather sounds. When your mind wanders, the weather will intensify, guiding you back to a calm state. After each session, review your data, set goals, and build a deeply rewarding meditation practice that gets better every time.
I purchased this on Black Friday for $179 with case. I am a long time mediator (3-4 years), but I wanted to improve my meditations. Sometimes I just don’t know how well I’m doing. I wanted something that would show where I was at scientifically: beta, alpha, theta, etc. I have used this every day since December 2017.
So for the first 4 months (almost 50 hours of meditation time) I “trained” with the free included App. You put in the headphones in your cell phone (turn it on airplane mode so you won’t receive notifications), and you pair the device with bluetooth.
8. Compact Air Pollution Monitor
Air quality significantly affects our lives. Everyday we unconsciously take more than 20,000 breaths. And unless we have a problem, we don’t think about what we’re breathing in, and how it might affect our bodies.But the fact is the exposure to CO2 and VOCs has been linked to an increased risk of some serious diseases, and even cancer.
That’s why we decided to create a beautiful and functional object that can seamlessly become part of your life, alerting you to potential danger in the air.
I love this monitor! I was surprised to find the air in my home “polluted” and quickly bought a HEPA filter.The air went from a low of 40 to an acceptable 70. Now I will be able to see how my fans and chemicals affect the air quality. That’s good motivation for change. I also bought a second Atmotube to give to my son-in-law. He loves it!
9. Prizewinning Water Purifier
Toss the iodine tablets and step up to the most advanced water purifier in the world-the SteriPEN Ultra. The Ultra keeps track of battery status, treatment success, and number of uses and tells you with an easy-to-read high-contrast OLED display. The internal battery is rechargeable via a computer, a standard wall outlet, or SteriPEN’s portable solar panel (not included) for up to 8,000 liters of water.
I recently went to Peru on a study abroad trip and this gave me confidence when drinking water. (I also now use it on US water. It is scary what is still in the water we drink in the US and this may not help much with our problems, but it makes me feel better :/ ) I took Typhoid pills to avoid any food-related problems, but having this for drinking water, tooth brush water, or even a little water to wash your face, is key.
I absolutely loved it and, as I was on a trip of almost 30 students where almost all of them had a SteriPen of almost all the different makes and sizes, I really love this specific style (Ultra). The super small one I remember was hard to put in some containers and because the light could only penetrate so deep, they didn’t feel as secure as I did.
10. Germ Eliminating Travel Wand
The dirtiest things that you can find in a specific room or place will vary with the location. The object that you’re currently holding or that chair that you’re sitting on right now could look spotless, but you’ll never know how many germs and bacteria are present on them. Thanks to the Verilux CleanWave Portable Sanitizing Travel Wand, you can now sterilize your mobile phones, kitchen sinks, toilets, and other hard surfaces easily.
The CleanWave Portable Sanitizing Travel Wand is laboratory-proven to eliminate up to 99% of MRSA and H1N1 in just a second! It kills 99.% of germs, viruses, and other micro-organisms on solid, nonporous surfaces. This can be used on hard surfaces at home, in the office, on public transportation and anywhere you go.
This portable sanitizing travel wand from Verilux destroys odor-causing bacteria as well. It reduces the bad smell that lingers in pet shops, nursing homes, hospitals, bathrooms, dirty kitchens, and storage rooms. It is also easy to use: simply push the on-off switch and pass the wand over the area you want to sanitize.
I had one of these before but lost it during a vacation trip. This replaces the one I lost. It didn’t have any instructions on how to use it which should have been enclosed in the box. I already knew how to use it. It works fantastic and helps keep items like my computer and computer mouse a bit more sanitary.
I use it all around the house to keep down the germ environment under control. I use it on trips and in hotels to sanitize things there as we all know the rented rooms are not always sanitized properly during housekeeper cleaning.
Health Disclaimer :
Information provided by Newszii.com does in no way substitute for qualified medical opinion. Any text, videos or any other material provided by us should be considered as generic information only. Any health related information may vary from person to person, hence we advice you to consult specialists for more information.