November 12th, 2017 | Updated on September 14th, 2020
Instagram has become one of the most important medium for marketing of your businesses. With this platform that has grown a family of more than 800 million active users; you can market your business to a large community.
Instagram is all about pictures and videos. All you need to do for marketing on Instagram is through the visual content of your business.
Your content has to be creative, innovative and attractive enough to grasp the attention of your targeted audience.
But you may be wondering how you can make your marketing of your business effective on Instagram.
So for that, today I’ve come up with some best Instagram marketing tips ever that you must follow to make your marketing more fruitful on Instagram. Let’s start with those Instagram Marketing Tips:
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The most effective and best tip to do marketing is to be consistent on Instagram. Many people think that like other social media networks it is okay if you post occasionally or once in a week/month.
This thinking is not going to work on Instagram if you are here for marketing of your business. You need to schedule your account, come up with new content regularly and post at least twice a day.
The key here is you don’t want your followers to get annoyed by showering their feed with lots of pictures/videos at once or no pictures at all.
You need to find the balance in posting your content and schedule it so that your audience knows when to expect something from your account.
2. Effective Hashtags Are Always The Winner
Marketing on Instagram is the game of hashtags. Whatever you post on Instagram, try to add related hashtags in the caption.
If you are running a marketing campaign for your brand or any of your products, create a unique, innovative and catchy hashtag for that campaign.
You also need to create a branded hashtag that is unique to your business. In addition to campaign-related and branded hashtags, add trending hashtags of your industry, other hashtags that are related to your post or even you can create any emotion that is related to your business with a hashtag.
Hashtags help your marketing in a way that it makes your post discoverable to your targeted audience at large. So make most of these hashtags game which can also help you gain followers on Instagram fast.
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3. Engage Your Community
The basic tip to make your marketing strong on Instagram is to engage with your community instagram as much as you can.
The more engaged your Instagram community is, the more your posts will find its way in top feeds and search page of your target audience.
You can engage with your followers by interacting with them, talk to them, appreciate them if they comment on your posts etc.
You can also follow back your followers and interact with their posts also to make them realize that your business cares about its followers, their loyalty and satisfaction to your business will automatically increase.
4. Instagram Stories
Instagram has recently introduced its new feature of Instagram Stories that is most beneficial for marketing of your business.
It appeared at the top of the follower’s timelines and displayed prominently. These stories are like a slideshow of your post that lasts only for 24 hours.
You can add fun stickers, face filters, text to your pictures on the go. You can make boomerang videos to attract your audience attention.
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Instagram stories are also used for influencer marketing, in a way that you can ask your industry influencer to tag your account in their stories to reach your targeted audience.
Another use of Instagram stories for marketing is that you can add to the scene photos/videos of your business that people love to watch.
Customers have a natural curiosity about where their products come from, and you can use Instagram Stories to show them the whole cycle of the making of your product.
5. Reviews and Testimonials are Important
In a world full of competition, it is tough to maintain your position in the market. Businesses/brands need to be active all the time.
In this regard, reviews and testimonials from your customers are the best way to show your credibility to your prospective customers.
You can ask your customer to share their reviews or write a testimonial on your product so you can share these with your audience at large.
As people believe the words of a person, who uses the product more as compared to what businesses say in their advertisements and marketing campaigns instagram.
These reviews and testimonials have greater credibility, so share as much of them as you can.
These were some of the best tips that you can follow to make your marketing on Instagram more fruitful.
In following these tips, one bonus tip is that you need to be patient in seeing the results as best results cannot be achieved in the blink of an eye!