February 25th, 2019 | Updated on September 14th, 2020
Nowadays, with an increase in social media trends in the world, people spend a considerable amount of time on social media websites such as Whatsapp, Twitter, Facebook, and Instagram. Instagram, out of all social websites is a very huge platform as it caters more than 1 billion users per day.
Undoubtedly, when the reach is so high, it is one of the best marketing platforms where people can popularize their brands, promote their services and make more money at their convenience.
There are various reasons for gaining marketing success on Instagram and different trends that are most important to know for taking your business to great heights.
If you are looking to increase your Instagram likes then here is the real way to get more Instagram likes easily. It is the right time to plan effectively some new strategies for your business to make it more successful in the field of social media marketing.
Let us look at the top 6 Instagram marketing trends to watch out for 2019 which are mentioned below:
1. Instagram Stories
Since the time Instagram has been launched, creating stories is very prominent. If you want to connect to your audiences on regular basis and make them reach to your messages, posting stories ads is very useful.
With the help of stories ads, one can easily add the banners in between the stories posted by other people. If you buy the paid version, then full-screen banners could also be used very efficiently.
IGTV is a novel platform meant for videos, especially for mobile users. It specifically deals with the formation of long time videos. Whenever you put a story on Instagram, it automatically pushes you to the top of the newsfeed.
Similarly, the IGTV would work on a similar principle; therefore, it will prove to be one of the key aspects to put in efforts by content writer and marketers.
It is a vertical video playback; vertical here means that along with encouraging people to create more video content, it also focuses on mobile phone users. Since mobile phone users use their mobile phones in a vertical position, it is named so.
3. Influencer Marketing
You can gain maximum engagement using influencer marketing in your business if you know how to do it in the right manner. It aids in promoting your brand to new customers, create good quality leads and enhance ROI.
You have to select the most appropriate influencer which can keep you engaged with already existing followers in an authenticated manner. Furthermore, it also helps in extending your reach to a new population that can relate to your brand.
4. Video Content
More than 80 percent of the Instagram traffic would be because of the video content posted on social media websites particularly Instagram.
The live video feature and other video options have gained huge importance in the field of online marketing. There are various fields in which the video content plays a very important role such as in the field of sports, fitness, food, the dance world, music world etc.
5. Engagement Is Crucial
Greater is the engaging power of the content, more is the favor you receive from social media platforms. To interact meaningfully with your audiences, you have to keep yourself updated regarding the changing algorithm of Instagram plus making your content unique, interesting to read, and appealing,
Since now more and more people are following social media for extending their reach to followers, it is not an easy task for engaging audience genuinely.
Now, it is not sufficient to just convince people to like, share and comment on the posts. Do not cheat ever in winning engagement and think of some improved strategy for engagement to spread your reach to the audience for every channel.
6. Authentic Profiles
Authenticity always wins the heart of audiences no matter what and the same trend will continue in the year 2019.
Instagram prefers to favor those brands that aim at creating more live video content or photo content on the Instagram page.
One of the best ways to make your content more authentic is to post stories with good captions. Also, post stories containing more emojis, slider, gif or any sticker related to questions.
Authenticity is always preferred more in comparison to extra polished content on business profile. The studies experts reported that there is a decline in the trust established by the social media networks and unfortunately around 60 percent of audiences do not trust online companies.
As Instagram is developing at a rapid rate, it is a wonderful platform to utilize for marketing. Although the future is quite unpredictable in terms of what trends would follow in 2019 this is some of the trends mentioned above that could surely get more importance in the year 2019.