September 11th, 2019   |   Updated on June 28th, 2022

Given the recent developments in technology, brands are expected to be visible in at least four social media platforms. This sounds easy, but there’s more to monitoring, managing, and creating engaging content than meets the eye.

The process is time-consuming and it requires one’s full attention. This also comes with monetary investments why it’s important that companies analyze and track their social media efforts to know which tools are effective and which ones aren’t.

Tools, both free and paid for, are available for those who want to be more visible on social media. It can be a bit overwhelming to figure out which ones are worth exploring, so we listed our top picks for you!

1. Canva

These days, if you want to be relevant, you need to know how to design social media graphics. Canva is the perfect tool for creating digital, professional quality images with the least amount of time. It has a wide range of templates, filters, stock images, backgrounds, and font types.

Beginners won’t be intimidated when it comes to using Canva because it has a user-friendly interface and it offers tutorials for beginners. It’s free, expansion packs come with a fee, but we can guarantee that this tool is worth your money.

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2. DashThis

Clients expect marketers to give them the exact information that they need. One handy tool that addresses this concern is DashThis – it collates all required data in one report which can be emailed or exported as a PDF file.

This reporting tool also allows users to integrate their reports with various data sources. With real time updates to reflect a campaign’s progress, users can easily identify key performance indicators.

DashThis has a free trial that’s good for fifteen days. This is an excellent opportunity for users who want to explore it and see if the services are to their liking. Its options for data integration and design interface make it an ideal tool for monthly reporting.

3. Bitly

Link shorteners like Bitly help with the overall look of your social media content. It may not seem like much, but these shortened URLs drive more people to the longer version of the URL thus increasing traffic. What’s good about Bitly is it can shorten lengthy URLs in just a few seconds.

You can optimize or brand these links to suit your social media marketing strategy. The free version is perfect for beginners, but if you wish to compile and track click data to analyze your online campaign, then you may invest in Bitly’s Enterprise service.

4. Social Mention

If you want to be updated on what online users are saying about your brand, then Social Mention is the perfect tool for you. It collects content generated by users, making it easier for companies to analyze and evaluate their online presence. Thanks to Social Mention, entrepreneurs are in the know about what people are saying about their company, products, and services.

5. BuzzSumo

The key to strengthening your online presence is uploading content that’s relevant, and weighing in on topics that are trending or popular. People used to scour through news sites and blogs to know what topics are most talked about but that’s a thing of the past now, thanks to Buzzsumo. This tool is every content marketer’s best friend because it lists down what topics are searched about and talked about online.

Buzzsumo shows where these conversations happen so content marketers can properly plan out their social media campaign strategies. This tool also shows which influencers are perfect for specific topics. It’s a paid service but it offers a fifteen day free trial for those who want to test it out first.

6. Hootsuite

Social media tools are designed to make life easier especially for beginners who are still learning the ins and outs of the business. These tools function as our virtual assistant, and they constantly give us updates about our performance online.

One tool that remains to be a crowd favorite is Hootsuite, because it allows users to manage jump from one social media profile to another with just one mouse click.

The can also schedule up a maximum of thirty posts in advance, and come up with social contests to generate leads. As if that’s not enough, Hootsuite offers analytics so users can track followers and growth statistics. The best part? You can avail of all these services for free!

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7. Followerwonk

Followerwonk is perfect for people who want to understand their audience at a deeper level. You can see different social media bios and compare all sorts of accounts to find out which influencers are relevant, and which ones are not. This tool allows you to analyze your followers according to the accounts that they follow, their current location, their bio, and a whole lot more.

Followerwonk will help you design your social media content by matching your follower’s activities. Like most tools in this article, Followerwonk comes with a free account. If you wish to gain access to more of its features, all you have to do is pay an affordable fee.

These tools help you become more effective and efficient in managing your social media accounts. They aid in improving your online presence, scheduling posts, creating digital graphics, and boosting your engagements. It is highly recommended that you spend a good number of hours to know more about these tools and their features.

8. Milanote

Milanote Social Media Calendar Template is a tool for organizing social media creative projects into beautiful visual boards. By design, it feels a lot like working on the wall in a creative studio – visual, tactile and sometimes a bit messy – Milanote is a great fit for social media managers who work in teams remotely.

Key Features:

• Write notes & to-do lists, upload images & files and save things you find on the web
• Organize visually using the flexible drag and drop interface.
• Boards by default are a private place to think, but with a single click you can create a shared workspace for collaboration with your team
• Milanote is filled with hundreds of built-in templates to help you get started with a variety of different projects, from creating a mood board to writing that perfect creative brief.