Marketing

How TikTok Defines Likes And Followers

TikTok Defines Likes And Followers

Published on October 17th, 2022

If you’ve ever made it your goal to become a social media influencer, most likely you are rather familiar with the terms and how important they are for anyone using social media for business. If not, that’s nothing to be ashamed of.

The pace of innovations in social media, trends, and the terms related to them is so fast, it’s no wonder most of us fail to keep up with everything. What matters is being open to learning about how the world around us keeps growing and developing.

In this article, we are going to tell you more about the likes, followers, and how they can shape up your online success story. After all, these are the most important metrics for anyone with a consistent online presence.

If used right, they can help you understand how to build your strategy and brand, especially if you want to buy tiktok fans.

A little More About TikTok

Let’s build up a foundation and establish what TikTok actually is before we go any further. The chances of you not having heard of TikTok in this day and age are more than slim, but let’s disregard that for those who might not be up-to-date with every online toy out there.

Although Facebook remains the platform with the biggest audience in the world, TikTok has been stepping on its toes for quite some time now.

TikTok is far more popular among younger generations (its users are generally from 18 to 34 years old). The app has been designed for sharing short (up to 15 seconds or a minute long) videos.

It is often perceived as sort of a successor of Vine, a long-forgotten 6-seconds video platform that was launched in 2013 and shut down in 2017. Vine is remembered as a birthplace of many great jokes and meme formats, as well as some celebrity names, like Shawn Mendes, Jake and Logan Paul, and many others.

All social media platforms are somewhat similar, so it’s no surprise that TikTok resembles most of them in one way or another. Followers and likes fall in the group of these similarities and can be considered a form of tik tok money.

The concept is rather close to how Instagram operates: if you like someone’s content, you can follow them to see more of whatever they post on their profile. It only takes one click.

Getting started

As we established, TikTok is going to be pretty intuitive for anyone who ever used any social media at all. Once you create a personal account, you are going to be offered a range of videos to watch.

The app uses them to determine what sort of content you like based on how you interact with what it shows you: whether you like the videos or not, if you watch the video till the end or not.

Once you see someone who you are interested in, you will want to save their profile info to keep up with what they put out. Now, there are several ways you can do this.

If you’ve spotted someone on the For You page (feed that recommends videos based on your activity), you’ll see the user’s profile picture on the right of your screen. Below their picture, there will be a red plus sign that you have to click. And that’s it, you followed your first profile!

There are, of course, alternative ways to do this. You can, for example, type in a username of someone you want to follow in the search bar.

Once you see their profile among the search results, click Follow next to their pic. You can also give the app access to your contacts and then browse through the list to see if there is anyone you would like to follow.

See, there’s nothing difficult about building your TikTok feed. It’s the more complicated stuff that you better use tiktok calculator for.

Let’s talk Likes

Now that we know what makes one a TikTok follower, let’s delve a little deeper into the likes. The idea has not gone far from what likes mean on Facebook, Instagram, or Twitter.

If you see a video you find funny, helpful, or enjoyable in any way, click the heart-shaped button on the right side of your screen. Once the heart turns red, this means that you’ve given your like and the video will be saved to your “liked videos” playlist that you can find on your profile tab.

An even easier way to like a video is to double-tap anywhere on the screen while watching it. If you like a video by accident or change your mind, just click on the heart again, and the video will be removed from the playlist.

Don’t forget that the For you section depends on what you like, so be mindful of what you add to your list of favourites to avoid any surprises from the app’s algorithms.

Image Source: unsplash.com

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