Published on June 24th, 2022
Regular analytics tools can only provide a fraction of the information about what users are doing on your site. You can try to find out the details of the interaction from this data, but you will not always succeed.
Wouldn’t it be great if you could get more information by looking at the actual recording of how these particular sessions were conducted?
You will see how people click on your site, how they move their mouse, and how they scroll. This can tell you more about what is really going on.
What Issues With Your Website Can Session Records Reveal?
Website Visitors Sometimes Try To Click On Items That Cannot Be Clicked
You can have an element that looks like a button on your page, but it’s not actually a button. Or maybe an image slide that might seem interactive but isn’t.
At the time the web page was designed, you may not have noticed anything wrong with it. Oftentimes, session recording is the best tool to uncover this problem.
People See A Version Of Your Page That Doesn’t Look Like It Should
Depending on how you set up your website, your page might look perfect in Google Chrome on your desktop.
But what about people browsing your site using Safari, Opera, Firefox, or other browsers? Internet Explorer, for example, is notorious for often displaying certain elements incorrectly.
How about the responsiveness of your website on small devices and resolutions? Have you checked how the website is displayed in all these combinations? If not, you can find such issues with session playback software.
For example, you may notice that some buttons are too close together and users have trouble clicking the one they want.
Some Elements On Your Site May Not Work Correctly
There may be bugs that you weren’t able to find while testing your site. Broken links or forms that respond with an error when trying to submit are one example. Visitor recording tools can help you catch this if you have time to watch multiple session recordings.
Visitors Don’t Scroll As Often As You’d Like
Research shows that scrolling behaviour has changed a lot over the past few years. Scrolling depth has increased significantly, and key content is no longer limited to displaying only at the top of the page.
Scrolling is now part of the overall behaviour of Internet users, especially when performed on mobile devices.
Some Of Your Website Visitors Are Not Converting
Let’s say you have a “free trial” button on your website, and you’re tracking what percentage of people who reach the pages where the button appears continue to click on it. This is what you would define as a “conversion rate”.
Even if your conversion rate is satisfactory, you should still try to find out more about those users who are not converting. Find them using your analytics statistics and view some website session records with their interactions.
Session Replay Tools And Privacy
It’s 2020 and online privacy is the hottest topic of discussion in many online communities. Without a doubt, protecting privacy is a value we should all live by.
But to be honest, there has also been a wave of overreaction to this topic. Session recording software makes no exceptions.
Some people are concerned that these recordings may collect sensitive personal data from users.
For most (or all) session replay tools, this is not true because password fields and other potentially exposed personal data are excluded from visitor records.
Another problem is that the pattern in which the user moves the mouse and scrolls the page can be used as a unique identifier for his/her profile.
The resources to build something like this far outweigh the benefits. Click the link (https://creabl.com/) to order a professional service on session recordings.
Also, experts highly doubt that any user will have such distinctive ways of scrolling, clicking, and moving the mouse for someone to identify him/her while replaying visitor sessions.