Updated on March 20th, 2019
Ever since the dawn of digital marketing it has been debated what is best, new visitors to your website or returning visitors? The answer isn’t that simple as there are many factors to take into consideration.
Could the measuring of returning visitors to your website be the most underrated digital marketing and SEO statistic?
Let’s take a closer look at why you should care about the percentage of returning visitors to your website.
Marketers know the obvious difference between returning visitors and new visitors to your website, it’s pretty much self-explanatory, but are returning visitors being brushed off as unimportant to digital marketing and SEO success yet could matter most.
It’s crucial to have a website that has loyal followers. It’s been proven that it is in fact returning visitors to your website that are most likely to leave comments, bookmark you and share on social media sites. Now, that’s a good enough reason to understand the difference.
It’s a fact that the average website visitor makes a number of visits to a site before making a purchase or even an enquiry. They become familiar with your brand, products and service and it is far easier to convert a regular website visitor to a customer than someone who is visiting your site for the very first time.
There are a number of ways you are can accurately trace conversation rates on your site, the key is to sift through the ones that are effective and important. It’s always a good idea to complete a digital marketing course to learn such basic, yet important differences.
Here are a few ideas to track visitor conversion rates:
- Visitor demographics – It’s not only important to track traffic to your website, but you should also understand how your visitors are finding their way to your site.
- Return visitors – It doesn’t matter whether you made a first good impression, what matters if whether that visitor returns to your site. Focus on your returning visitor conversation rate and increase ways to improve.
Get First Time Visitors Back To Your Site
It’s important to realise that new visitors to your site must return, the value of getting a customer back to your site should never be ignored.
Returning site visitors are more likely to go through the process of not only adding to their cart, but successfully completing the purchase too. While new visitors often also add to their cart, they are definitely more likely to exit being completing the transaction.
Steps To Getting More Returning Visitors To Your Site
Returning visitors to your website not only will increase your site’s ranking but will undoubtedly help your website traffic grow.
There are a number of ways to increase returning visitors to your website, which ultimately increases your conversion rate.
Here are a few steps:
- It’s all about them – Give your site visitors an easy navigation experience, no one want to be frustrated trying to find their way around your site.
- Challenge and engage – Visitors to your site will return if they feel their thoughts have been intrigued and they had a good engaging experience.
- Use calls to action – Keep your call to action short but to the point and use a catchy phrase.
- Blog – Create interesting and relevant content in your blogs.
There can be quite a large percentage of visitors that don’t return to your site – ever. You wan to avoid this, right? The old saying ‘make a good first impression’ couldn’t apply more to this point, when it’s been said that around seventy five percent of first site visitors don’t return. So, ask yourself, is there anything on your website that could leave a ‘bad’ first impression, then fix it.
One of the biggest reasons for visitors not returning to a site is excessive, in your face, advertising, so be sure to blog, engage on social media and share great content.
Website speed is another big reason for non-returning website visitors. Ensure your site is up to speed, excuse the pun, and keep in mind that even a second of delay can chase your visitors away.
If you would like to learn about Digital Marketing more comprehensively then look at the Digital School of Marketing for an array of accredited marketing course aimed at the digital arena.