Marketing Tech

4 Best Ways To Create Email Signatures

HTML Signature

August 16th, 2019   |   Updated on September 17th, 2021

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Email signatures could benefit both businesses and private individuals. It doesn’t matter whether you’re reaching out to your customers via emails or sending your resume to your dream company: email signature makes your message look more professional and complete, and serves as a nice final touch.

What does matter is that you need to know how to create one (and in some cases have resources to create it). Can you afford to turn to a professional designer? Which tools do you need if you want to create an email signature by yourself? Let’s figure this out.

Here Are The 4 Most Common Ways To Create Email Signatures:

1. Turn To A Designer For Help

You can hire a designer if you are a business owner or turn to a freelancer if you need only one email signature or simply aren’t interested in a long-term cooperation. Both options have their pros and cons.

Hiring a designer is generally a good option for the owners of medium and large businesses. Such businesses often require a ton of visual content: signatures, social media covers and ads, and so on. An in-office designer could create such visual content and (what’s even more important) edit it quickly and come up with urgent visuals (like a cover for a blog post) if necessary. However, it could be pricey.

Turning to a freelance designer is an excellent option for those who don’t need a lot of visual or cannot afford an in-office designer yet: for instance, private individuals and startup owners. It is more affordable and sometimes even quicker; however, this option has its flaws as well.

When you turn to a freelance designer for help, you cannot be sure that you’ll be 100% satisfied with the result. Ordering a test design isn’t always an option as not all designers agree to that. Furthermore, many designers make only a few edits: if you want more, you have to pay for them.

However, the biggest flaw is that you won’t have any control over a signature once it’s finished. If you need to make some changes, you’ll have to contact that designer again or ask them for the source file and learn how to make these changes yourself.

2. Design An HTML Signature

An HTML signature is easy to edit. Furthermore, you’ll have total control over it once it’s done.

What’s The Main Flaw Then? Such Signature Looks Like This:

HTML Signature

This image might not impress those who know HTML already. If you are among them, consider yourself lucky: you’ll probably be able to make a great email signature. However, if you have no prior HTML knowledge, you’ll have to learn it, and this might take a lot of time despite the variety of HTML tutorials available online.

Moreover, even then you’ll have no guarantees that it will display well across different devices and email clients. You’ll need to run tests to find that out, so in the end, it could be very time-consuming.

3. Design An Email Signature Using Image Editors

Image editors could help you create a stunning email signature. Furthermore, you don’t even have to be a design genius to create one: if you don’t know Adobe Photoshop, you can use Canva or other online image editors. Most of them are very intuitive and easy to learn.

This option gives you the most design freedom. You can make an email signature as original and creative as you want it to be (though we still recommend reading our tips on how to create a great and effective email signature). You’ll also have full control over it.

Does this option have its flaws? Unfortunately, yes.

Such email signature won’t be as interactive as you might need it to be. Social media buttons won’t be clickable; your website link won’t be clickable unless you’ll use HTML to change it. It could upload very slowly in emails if you don’t resize it, and it might display differently on various email clients and devices.

4. Use An Email Signature Generator

Last but not least, you can use professional email signature generators to design stunning email signatures for your business or personal needs. Websites like Newoldstamp allow you to create an email signature with photo that will be mobile-friendly. Interactive email signatures that display equally well across different email clients and devices are the best you can have.

What’s even more important is that you don’t need any design or coding skills to do that. Such generators lead you through each step of the process, allowing you to edit and customize your email signature as much as you want without struggling in the process.

Does this option have its cons? Yes, but not as big as previous ones do. You are limited by the number of templates available to use, and you’ll have to sign up for a subscription if you need to use certain advanced features. However, such features probably won’t be necessary if you’re creating a signature for your personal needs. Business owners might need to use them, but the price of a subscription is usually very affordable and is definitely lower than the salary of a professional designer.

As you see, there are plenty of ways to create email signatures. There’s also no one-size-fits-all advice: some of these ways are more convenient for business owners, some better work for private individuals, and so on. However, we hope that learning about their pros and cons could help you make the right choice easier than before.