Published on November 14th, 2019
You’re a dentist, not an internet marketer. You probably can’t do both well, so you’re wondering whether you should hire a dental SEO expert to help you maximize your online marketing.
There are many different ways to reach potential customers online, such as paid advertising, social media posts, and search engine optimization (SEO).
Out of all three of these ways of reaching customers, SEO is the most difficult for the average person to do. And yet, it’s probably the most important.
You want your dental practice’s website to appear in search results when dental customers are looking for a dentist in their area, but how do you get your name to appear?
SEO Is Not Easy
It’s not always easy to get your business to appear at the top of Google’s search engine results pages (SERPs). It’s especially difficult if you live in an area where there are many other dentists.
You will find yourself competing for those top spots on the search results page. There’s even less room in the maps ranking section that shows up when customers conduct local searches.
How a Dental SEO Expert Can Help You
There are many ways to get your website to the top, and one of those ways is to hire a dental SEO expert to do it for you. Here are three reasons to hire a dental SEO expert.
1. Online Content
You probably don’t have the time or inclination to write your website’s content and to optimize that content for online search.
You can hire an SEO company to do this for you, leaving you free to focus on dentistry. Your SEO expert will write your content and ensure it is optimized for search in your local market.
2. Website Design
In addition to the content that goes onto your website, the design of your website is also important. Sure, it should be pretty, but it should also be easy to navigate, functional, and appealing.
People are more likely to choose your dental practice if they like what they see on your website.
Your website is sort of like a first impression on a first date. It’s how they will judge you. If you want them to pick up the phone and call your dental office, your website’s design is important.
An SEO expert can design your website and ensure that it will increase your marketability.
3. Linking and Other SEO Elements
Your dental SEO specialist can also help you increase your website’s visibility online by implementing link-building strategies and other SEO considerations that increase organic rankings. Your SEO specialist can build up your dental profiles online and help you grow your business.
Should You Call a Dentist SEO Expert?
Now you can see how important it is to hire a dentist SEO specialist. You care about growing your business.
Hiring an SEO specialist could help you to shine online, increasing your dental website’s visibility, increasing leads, and helping you build your practice.
You can focus on dentistry while an expert focuses on your internet marketing success.